Claire Santry reports 40% off on FMP Ultimate sub. She says
Quote: (none of the other FMP 'territories') is offering a 40% discount on its 12-month Ultimate subscription. This is the sub that gives you access to everything in FindMyPast's collection, including the British and Irish newspaper collection.

To take up the offer, you need to sign up for the sub before 23.59 GMT, Friday 29 March.

After the initial 12 month period, your subscription will be automatically renewed at the normal price unless you un-tick the ‘auto-renew my subscription’ box in the My Account section of the site. It's easy enough to do.
When I logged in, best I could see was 26% off.

Enter discount code Pat40offULTEUS at the bottom of the page to get 40% off. That comes to $8.95/month, billed as a single payment of $107.40.