Sexism in advertising......

AudreyHepburn · 16-02-2012 09:49AM #1

http://www.rte.ie/news/2012/0215/ryanair.html

I don't if anyone saw this story but basically Ryanair have had to pull one of their ads because there were lots of complaints to the affect that it was sexist and offensive to women.

Do you agree that women are objectified or are some of us just overly sensitive and/or feministic?

I personally think that this was something of an over-reaction. We all know that sex sells and there is never any problem with objectiying men in the media e.g. in Calvin Klein underwear ads or ads for mens scents yet when women are portrayed in a sexual manner there is uproar.

I remember those Hunky Dory ads where the models were supposed to be rugby players but looked more like underwear models and not once did I, as a woman, feel offended or objectified.

But that's just me.

summerskin · 16-02-2012 09:50AM

AudreyHepburn wrote: »

http://www.rte.ie/news/2012/0215/ryanair.html

I don't if anyone saw this story but basically Ryanair have had to pull one of their ads because there were lots of complaints to the affect that it was sexist and offensive to women.

Do you agree that women are objectified or are some of us just overly sensitive and/or feministic?

I personally think that this was something of an over-reaction. We all know that sex sells and there is never any problem with objectiying men in the media e.g. in Calvin Klein underwear ads or ads for mens scents yet when women are portrayed in a sexual manner there is uproar.

I remember those Hunky Dory ads where the models were supposed to be rugby players but looked more like underwear models and not once did I, as a woman, feel offended or objectified.

But that's just me.

funny how the diet coke ads featuring men stripping to the waist on a "diet coke break" while women ogled him and made suggestive comments were never pulled for being sexist....

Zulu · 16-02-2012 09:52AM

It's a double standard we have live with sadly.
Like equal employment law, democracy & a then quota for female politians. It's a product of an elite powerful lobby in action.

AudreyHepburn · 16-02-2012 09:53AM

summerskin wrote: »

funny how the diet coke ads featuring men stripping to the waist on a "diet coke break" while women ogled him and made suggestive comments were never pulled for being sexist....

My point exactly!

We women are far too sensitive at times.

Dravokivich · 16-02-2012 09:55AM

I like looking at scantily clad wimmins. They don't make me think I want to hop on a plane to some not so far flung destination. The only problem with the ad in my opinion is the lack of a definitive relationship between the product and the setting of the ad.

smash · 16-02-2012 09:56AM

Didn't Michael O'Leary say that feminists need to get a sense of humour?

Obviously they didn't listen to him!

MrStuffins · 16-02-2012 09:58AM

There's a new Bounty ad where Juan Sheet turns up to clean up spills and shake his ass and as he does so, women stand behind him and check him out.

Can you imagine if that was a woman? There's be bras burning all over the shop!

Swampy · 16-02-2012 09:58AM

I agree with the op. no where near enough sexy ladies in skimpy underwear in advertising.

Ellis Dee · 16-02-2012 09:59AM

We've come a long way since ads like this::D

http://www.oddee.com/_media/imgs/articles2/a96674_WomanCanOpenIt.jpg

... or this:

http://www.oddee.com/_media/imgs/articles2/a96674_ifyourhusband.jpg

Storminateacup · 16-02-2012 10:02AM

Wow. 17 ugly people with nothing better to do.

They probably wouldn't even fit in a ryanair seat anyway.

Haters b hatin

Susie_Q · 16-02-2012 10:03AM

http://www.eatliver.com/img/2009/3844.jpg

MrStuffins · 16-02-2012 10:04AM

By the way, i'd love to know how a woman being sexy is even sexist in the first place!

Dunny · 16-02-2012 10:05AM

Offensive to women? Was O'Leary in a mini skirt?

MrStuffins · 16-02-2012 10:06AM

Dunny! wrote: »

Offensive to women? Was O'Leary in a mini skirt?

It was only offensive to women because the ones who complained were ridiculously jealous of the chick in the poster!

Bitches be hatin'!

stargazer 68 · 16-02-2012 10:07AM

17 complaints? 17 cabin crew who didnt get picked as sexy more like! :rolleyes:

jimthemental · 16-02-2012 10:08AM

Susie_Q wrote: »

http://www.eatliver.com/img/2009/3844.jpg

Must have been a yorkie ad

Feisar · 16-02-2012 10:08AM

I don't think there is a double standard at play.

Advertisers make the ads and sex sells. I don't think they have an agenda beyond the product they are pushing. The ad gets released and if there is uproar it'll get pulled.
How many men complained to the advertising watchdog thingy about the Diet Coke ad?

The only time I see men complain about these things are in double standard arguments.

Dunny · 16-02-2012 10:09AM

You could say people would be O'Learing....

Guill · 16-02-2012 10:10AM

I love tha add where yer wan i at home making the dinner and uses some new bag to cook chicken and veg in, then the husband seat down and tastes it "Good job Carrol". And she is so happy that she has impressed him.

You can impress your housebound too!!

Seen one the other day, good looking woman is getting no attention from Housebound, she makes him a nice cup of coffee, he tastes it, it's good, he realises she is in the room! Wow! Coffee make husband like you! onlt 4:99!

Raditub · 16-02-2012 10:11AM

Total overreaction!!! Grow up..sex sells! Who cares like?! Take it easy and dont be soo uptight

Dunny · 16-02-2012 10:13AM

http://bocktherobber.com/wordpress/wp-content/uploads/2009/07/father-ted-careful-now-001.jpg

Feisar · 16-02-2012 10:13AM

Is the us of a scantily clad person in advertising not the objectification of a sex rather than sexism which is discrimination of a person due to their sex?

I'm probably being pedantic here.

foxyboxer · 16-02-2012 10:17AM

So the summer holidays are approaching.
Ryanair want to advertise their fares to these sunny destinations.
The chose a slogan "Try our red hot fares"
An attractive model in a red bikini on a sunny beach with a banal double entendre.

Cue media uproar at the objectifying of women.
Cue more media coverage for ryanair.
Win-Win for media troll Michael O'Leary, again.

I do wonder if the same over-reaction would have been noted had the model in question been a size 14 or sans make up or a six -pack sporting male model with all the trimmings.

I guess it stems from the sexes reaction to being a sexual object. i.e. if a man is sexually objectified other men react with quiet envy in a "Ya lucky bastard *nudge nudge* *wink wink*" whereas the general response from women (or should I be specific here and suggest daily mail type readers) is that this is 'unacceptable', 'outrageous', 'this will fuel rape' , 'Think of the Children!', 'BAN THIS SICK FILTH' and other histrionic reactions. Whereas the majority of women simply don't care.

They who shout loudest, get heard most.

Napper Hawkins · 16-02-2012 10:18AM

Guill wrote: »

I love tha add where yer wan i at home making the dinner and uses some new bag to cook chicken and veg in, then the husband seat down and tastes it "Good job Carrol". And she is so happy that she has impressed him.

You can impress your housebound too!!

Seen one the other day, good looking woman is getting no attention from Housebound, she makes him a nice cup of coffee, he tastes it, it's good, he realises she is in the room! Wow! Coffee make husband like you! onlt 4:99!

Housebound?

Guill · 16-02-2012 10:23AM

Napper Hawkins wrote: »

Housebound?

Husband...

Napper Hawkins · 16-02-2012 10:23AM

Feisar wrote: »

Is the us of a scantily clad person in advertising not the objectification of a sex rather than sexism which is discrimination of a person due to their sex?

I'm probably being pedantic here.

The way I see it, the scantily clad women/men being 'objectified' in these ads don't seem to have a problem with it and more than likely get paid handsomely for it too.

So why should anyone else?

Change the channel, turn off your tv or get a ****ing grip and realise that the world isn't how you think it should be. (that's not directed at you, Feisar)

Napper Hawkins · 16-02-2012 10:25AM

Guill wrote: »

Husband...

I figured that much, I thought you were deliberately spelling it wrong for a reason seeing as you spelt it correctly in other parts of your post.

Never mind.

smash · 16-02-2012 10:26AM

This was banned because gay men objected

https://www.youtube.com/watch?v=nn5pxj6BWJw

policarp · 16-02-2012 10:28AM

There was no sex in Ireland before The Late Late Show.
So one of our former politicians seemed to think. . .

LittleBook · 16-02-2012 10:32AM

The promotion, which showed scantily-clad women in lingerie ... in conjunction with the text 'Red hot fares & crew!!!' and the names of the women.

My problem with the ads isn't that they're sexist but that they're demeaning to Ryanair cabin crew (not the "models").

"I'm a member of cabin crew. I love my job and take it seriously, so I was disgusted to see this Ryanair ad, which basically portrays cabin crew as glamour models.

"My work colleagues, many of whom are male, work hard with me to ensure the safety of our passengers.

"Safety is our number-one priority, not the brand of our underwear."

I travel a lot with Ryanair and I genuinely feel sympathy for the shíte the cabin crew have to put up with from passengers, not because of themselves but because of the rules of the company they work for which tend to píss people off. This is just a slap in the face.

Duggy747 · 16-02-2012 10:36AM

Either way, O'Leary got his advert to have it's impact which is being noticed by more people than it would be if it had just run it's course and not brought so much to the media's and people's attention

Sexism in advertising......

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