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What is the worst thing you have ever bought?

darrenod1987 · 2009-05-19 20:54:14

Hey there, Just trying to get cracking on my thesis The title is Brand extensions; How failures affect consumers perceptions and buying patterns Anyway, just a bit stuck for ideas, can anyone give me a few ideas of products they bought that they thought were not what they expected them to be. Perferrably I would like…

19-05-2009 09:54PM

#1
darrenod1987

Closed Accounts Posts: 2 ✭

Join Date: May 2009

Posts: 1
Hey there,

Just trying to get cracking on my thesis

The title is

Brand extensions; How failures affect consumers perceptions and buying patterns

Anyway, just a bit stuck for ideas, can anyone give me a few ideas of products they bought that they thought were not what they expected them to be.

Perferrably I would like suggestions of products that came from a well known brand?

The top 4 worst Brand extensions on 2008 were;

Burger King men’s apparel

Kellogg’s hip-hop streetwear

Kanye West trip-booking web site

La-Z-Boy spas

Looking for Hi-tech products, alchohol, consumer goods etc..

Sound,
Darren

Tagged:

consumer

0

Comments

#2 19-05-2009 10:38PM

mcwhirter

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Join Date: July 2008

Posts: 1275

An Irish House.

0
#3 19-05-2009 11:08PM

dudara

Registered Users, Registered Users 2 Posts: 33,518 ✭✭✭✭

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Posts: 32068

Thread closed.

Please contact moderators of a forum before requesting people to help you with research.

dudara

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This discussion has been closed.