Projector Phone...

some more pics:
http://www.gadgetcraver.com/videoprojectormobilephone-p-198.html

the tech is legit. I've seen toshibas prototypes at IFA back in 2007.
As to quality of this model... your guess is as good as mine, but seeing as it appears to be the first commerically available product of this type (toshiba et al are still a ways off commerical options) its
a)actually cheap for what it is
b)probably pure ****e

However, where do all these chips come from in the first place? you guessed it.
So the projector chip itself may not be all that bad (relatively speaking) despite being a first model, though at 50+/- lumens you would need to be in a seriously dark room to see much detail on the projected image and I bet it guzzles battery and can't focus worth a damn.
Its the rest of the phone being plastic pants that would steer me away.
I'm almost tempted but I'll wait to see some real user opinions (if they materialize at all on some far flung asian sites) to see what its like.