JNLR 2025-2

don’t forget the ‘fastest growing’!

Classic hits would probably sue them if they tried

It could be that they start selling ads as part of the agreement to close the other radio stations.

Time that they stopped supporting 2FM out of the licence fee.

2fms music playlist is still more versatile than Bauer media and Choice Broadcasting stations combined.

Its like a broken record you say that!

Up to 2011 2FM was funded via commerical Revenue, RTÉ since 2011 have given circa 3m per year to the station, the station is one area that RTÉ has never cut or has only cut very slightly. They've failed to make gains since 2011, and have also fail to cut licence fee funding to the station. RTÉ have argued that it is an important part of the public service broadcast (but I will let them argue that).

RTÉ Gold was set up as part of RTÉ initial set of Digital Radio stations as part of its DAB trail. Independent Radio argued that it, and other digital only stations, should not carry advertising during the trail period.

In their New Direction RTÉ attempted to close all digital radio stations, however it was told it must apply to the minister to close them, they did close the DAB trial with that new direction. No ministerial approval was required. But the stations were now on two broadcast services Saorview and Virgin Media.

Similarly as part of their 2028 Strategy, they want to close all digital radio stations but GOLD, this is possibly due to the fact that it is the most popular digital station and many asked for it to be saved.

RTÉ have asked the minister to close the remain stations, a decision has yet to be made.

You know I may have mixed up the names of their "new direction" and their "2024 strategy" but sure they are so similar in content, you might confuse them.

Despite 2FM arguably getting more free press than any other radio station it’s now officially bottom of the heap in Dublin; being beaten by everyone including LyricFM.

I wouldn’t like to see them replaced by Gold on FM tbh, I still think there’s a need to do something (anything!) for under 25 consumers. There’s good people in 2FM but they’re not achieving their potential.

2FM advertising minutes were always curtailed, RTÉ did suggest increasing them at one point during the last 9 years, when they were pumping license fee revenue into it.

2FM was always supposed to be run on a cost neutral basis and perhaps even return a profit for RTÉ, so it could invest in other areas. It was the case it broke even via ad revenue until 2011. There was never any suggestion that they sell more advertising.

2FM should cut costs and aim to breakeven.

How much would be saved by dropping many of the co-hosts on shows, along with dropping Game On? How is it that Lyric FM can run on a lower budget, a largely music centric station?

I've said it before that RTE could be more aggressive with their radio ad selling.