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Ticketmaster and dynamic pricing

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Comments

  • Registered Users, Registered Users 2 Posts: 1,598 ✭✭✭Jaffa3000


    They literally weren't told anywhere tickets were 80 quid. The first place ticketmaster showed the price was once you get out of the queue at which point you are presented with a range of options and you could then add the ticket(s) to the basket. Perhaps it should be mandatory to disclose that dynamic pricing is turned on. I think it should be mandatory to disclose al ticket options before the sale, but you can't really ban it without costs going up elsewhere.



  • Moderators, Category Moderators, Arts Moderators, Sports Moderators Posts: 53,221 CMod ✭✭✭✭magicbastarder


    that was going on the report i read here - and i misremembered, the original price was stated at around £130.

    https://www.theguardian.com/music/article/2024/sep/02/failure-to-warn-oasis-fans-of-dynamic-pricing-may-be-consumer-law-breach-say-experts



  • Registered Users, Registered Users 2 Posts: 19,347 ✭✭✭✭kippy


    There were a number of advertisements where the tickets were said to be priced "from 89.50*" but yes, it would be beneficial to have all the various tiers of ticket costs outlined prior to the tickets sale going live. I am not sure what exactly it would change in this situation however.
    I was ok to pay around €120 a ticket for a seated ticket (I was after 4 seated tickets). Were there ever seated tickets for sale at that price - from what I can tell, probably not, unless you were seated behind a pillar or stage. So when I was presented with standing tickets for 415 that was me out, no matter how long I queued.

    If you told me before hand that the cheapest seated ticket with a view was approx €200 euro, I probably wouldn't have bothered getting involved. So in that case I can see that the lack of a pricing structure defo added to the hype - but at the end of the day, it was my own decision whether I ultimately bought a ticket - no one elses.



  • Registered Users, Registered Users 2 Posts: 4,509 ✭✭✭Stillill42


    Come off it. Grand, set a price, tell everyone, let them decide if they fancy it. Let's not pretend that that's what happened at the weekend.



  • Registered Users, Registered Users 2 Posts: 19,347 ✭✭✭✭kippy


    I suppose the thing is - with the weekend, no matter HOW you did it, a significant amount of people would be dissappointed, that doesn't mean things couldn't have been done better.

    But even in the instance where ticket prices were published prior to the gig - just say the example I gave above. There were seats available to €120 (as well as other tiered ticket prices).

    I log on, join the queue, knowing there are seats available at the price I am willing to pay. Get to the top of the queue - there's not seats available for that price (they've all been sold already) - should I blame TM or anyone else, if I then decide to purchase one of the more expensive tickets that I have been presented with?



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  • Registered Users, Registered Users 2 Posts: 13,868 ✭✭✭✭dulpit


    Simple solution. Have a dynamic element of the queue page show the estimated tickets remaining at each price slot that constantly updates.

    So you might be 10,000 from top of the queue and see that only €200+ tickets remain. Up to you then to decide whether to stay in the queue or not, and gives you more time to decide too.

    There isn't a chance in hell that ticketmaster would do this without being forced to though.



  • Moderators, Regional East Moderators Posts: 23,251 Mod ✭✭✭✭GLaDOS


    Prices don't even seem to drop if demand isn't there. Pantera tickets went on sale in June, standing was initially priced at €80 for pre-sale. On general release they shot up to €150, and eventually over €200 (think €250 was the peak). Three months later, they're still priced at €230. Clearly there isn't much demand if they haven't sold out, so why no drop?

    Cake, and grief counseling, will be available at the conclusion of the test



  • Registered Users, Registered Users 2 Posts: 6,207 ✭✭✭Fanirish


    cause the amount of dynamic tickets is minuscule for an event. No issue keeping them high until week of the show



  • Registered Users, Registered Users 2 Posts: 6,243 ✭✭✭Zardoz


    Wrong.

    There were over 10,000 dynamically priced tickets for each of the Manchester gigs, another 5k platinum.



  • Registered Users, Registered Users 2 Posts: 19,347 ✭✭✭✭kippy


    But that is never going to be an entirely accurate reflection of how many tickets of a specific cost are left at a specific point in time (until the point in time where they are literally all gone)

    I honestly don't think it would change anything for those that have a cost in their head and aren't going to go above it no matter what the situation - as should be the case for any right thinking individual - have a budget set - stick to it.

    Based on the capacity issues they had at the weekend and for really high deman gigs in general adding something like that may or may not be accurate anyway.



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  • Registered Users, Registered Users 2 Posts: 13,868 ✭✭✭✭dulpit


    It might not be entirely accurate, but should help with the shock when price is displayed.

    Side note - how long does the timer run once tickets are made available to you before you lose them?



  • Moderators, Social & Fun Moderators Posts: 7,473 Mod ✭✭✭✭Irish Aris


    I think you have 3 minutes to select the tickets and then another 3 to make the payment... something like that.

    2025 gigs: Selofan, Alison Moyet, Wardruna, Gavin Friday, Orla Gartland, The Courettes, Scissor Sisters, Nine Inch Nails, Stipe, The Rocky Horror Show, Rhiannon Giddens, New Purple Celebration, Nova Twins



  • Registered Users, Registered Users 2 Posts: 13,868 ✭✭✭✭dulpit


    Maybe another helping thing could be that as the price goes up, the time you have to make the decision also goes up? Again, ticketmaster won't do this on their own and would need to be instructed to.

    Basically we should have systems in place that prevent these sort of pressure tactics that obviously work.



  • Registered Users, Registered Users 2 Posts: 1,486 ✭✭✭Mrs Shuttleworth


    Just to say Ticketmaster are now literally completely uncontactable. I sold two tickets for Thomas Dolby gigs in the UK within the last month that I couldn't travel to. I sold them via TM. TM have said they've tried to pay me and to update my bank details, I've done this. Still no payment and receiving emails that they can't pay me. Went into the online chat on Monday morning and received an email I'd be contacted within 24 hours. Nothing, nada. EMailed back and still nothing. No other way of contacting them.



  • Registered Users, Registered Users 2 Posts: 16,902 ✭✭✭✭MisterAnarchy


    Yes they intentionally removed their phoneline during Covid so as to make it as akward as possible for people seeking refunds for postponed events to contact them.

    Must be the only ticket company in the world without a phoneline.

    Imagine if Aer Lingus or Irish Rail had no phone line.



  • Registered Users, Registered Users 2 Posts: 19,347 ✭✭✭✭kippy


    I dunno, six minutes should be plenty time to decide and pay if you are going in there with a budget in mind surely even if you weren't aware of what might have been available prior to getting to the top of the queue?

    More time given means longer queues possibly?

    Pressure tactics - no one is forced to buy a ticket. Many of us here had the opportunity to buy tickets at rates we deemed excessive/outside of our budget - did the pressure tactics work on us?



  • Registered Users, Registered Users 2 Posts: 6,207 ✭✭✭Fanirish


    and reality of pressure is if those tickets weren’t dynamic they would have been “vip or platinum” as similar crazy prices and people would have had same decision to make in same time frame.



  • Moderators, Business & Finance Moderators, Social & Fun Moderators, Sports Moderators Posts: 57,201 Mod ✭✭✭✭Necro


    Don't really have an issue with the timing provided though if you refresh looking for different types of tickets too many times they kick you out of the queue. That's wrong. I should be allowed to take the time provided to look at all the options and if that involves refreshing to ensure there's no normal priced tickets left a number of times, I shouldn't lose my spot in the queue because of that.



  • Registered Users, Registered Users 2 Posts: 16,342 ✭✭✭✭Goldengirl


    Surely this in itself is a breach of consumer standards.

    It was on that consumer programme on tv where it took the programme to get money for tickets which had been resold by TM

    Apparently the issue was that the payment could not be applied to the customers CC because of a different BIC and IBAN ?

    Of course the customer was never told this in all the to and fro emails for 18 months !



  • Registered Users, Registered Users 2 Posts: 12,999 ✭✭✭✭mfceiling


    There definitely wasn't 42 minutes of people paying face value.

    A friend of mine was around 7000 in the queue and it dropped rapidly for him. He got to the ticket purchase after approx 15 minutes. No face value tickets left only "in demand" ones, which lets face it are normal tickets at an inflated cost.

    He said he wouldn't pay the amount they wanted, and to be fair I don't blame him.



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  • Registered Users, Registered Users 2 Posts: 1,486 ✭✭✭Mrs Shuttleworth


    I've managed to track down a registered office for the Irish branch, it's in Dublin 2. If I hear nothing by tomorrow it will be old fashioned letter and snail mail.



  • Registered Users, Registered Users 2 Posts: 13,585 ✭✭✭✭Exclamation Marc


    I was somewhere between 15,000 and 20,000 in the queue and got two face value tickets. So there definitely was. At 8.42am (as per my e-mail receipt).



  • Registered Users, Registered Users 2 Posts: 12,999 ✭✭✭✭mfceiling


    Yeah but you can't say there was 42 minutes of face value tickets. The entire Ticketmaster regime is a lottery.

    There was over 571 thousand people ahead of me in the queue and I logged on the instant it opened. Some people were low in the queue and only got offered "in demand" tickets. Others were high in the queue and picked up the regular priced ones.

    Ticketmaster have no transparency at all. We have no idea (and probably never will) how they decided who got what.



  • Registered Users, Registered Users 2 Posts: 3,683 ✭✭✭MacDanger


    Pressure tactics - no one is forced to buy a ticket. Many of us here had the opportunity to buy tickets at rates we deemed excessive/outside of our budget - did the pressure tactics work on us?

    Fair enough, it doesn't work on you, well done.

    You can surely realise however that it does work on some people, right?



  • Registered Users, Registered Users 2 Posts: 16,902 ✭✭✭✭MisterAnarchy


    They are a vile organisation, truly revolting.

    They use a company called Adyen to process resale payments and they have alot of unecessary red tape.

    A friend of mine had terrible issues getting paid out, he threatened to turn up at their office in Dublin and they eventually paid him after leading him up the garden path for months.

    They have no problem taking the money but they dont want to pay it back.

    Ive no idea why they cant refund the payment to the card used to make the purchase like other companies.



  • Registered Users, Registered Users 2 Posts: 21,337 ✭✭✭✭Donald Trump


    Introduce a new graduated tax system for event tickets. 0% up to 50 quid, then 30% on the excess up to 100 quid, then 50% on the excess up to 150 quid, and then 90% over that. That's the general idea. Modify your price points as necessary.



  • Registered Users, Registered Users 2 Posts: 13,585 ✭✭✭✭Exclamation Marc


    There was no great conspiracy on who got access to what. The higher up the queue you were, you were more likely to get face value tickets. The lower in the queue you were, you were more likely the be in the position where only platinum/in-demand tickets were. That part is no secret.

    I do agree that nobody knows whether there were 5,000 face value tickets and 155,000 in-demand priced tickets, or only 5,000 in-demand tickets and 155,000 face value tickets. Nobody knows. Generally the amount of in-demand or platinum tickets is relatively low. On Boards, I only saw one poster say they bought an in-demand ticket whereas everyone else seemed to get face-value tickets. Limited sample of course.



  • Registered Users, Registered Users 2 Posts: 13,585 ✭✭✭✭Exclamation Marc


    Of course they work on some people and not others but suggesting outlawing pressure tactics is daft. They're everywhere in life.



  • Registered Users, Registered Users 2 Posts: 3,683 ✭✭✭MacDanger


    Okay, it sounds like you accept that this process does place pressure on potential buyers but you think it's a fair level of pressure to apply?

    Personally, I disagree - I can't think of a single other example where a person queues for ages to buy something (and the time sunk here makes a big difference IMO), finds out the price when they get to the top of the queue and then has to decide in a matter of minutes whether or not they want to buy or not.



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  • Registered Users, Registered Users 2 Posts: 13,585 ✭✭✭✭Exclamation Marc


    I don't think that anyone could argue that the somewhat limited amount of time you have to buy/select and the complete the purchase of a ticket doesn't put some modicum of pressure on anyone who wants to buy a ticket. It's an inherent pressure though in some regards because you understandably can't let someone put a ticket in their basket and give them a half an hour to decide.

    But people are responsible adults. And we're talking about a concert ticket here. People need to take responsibility for their financial decisions and stop whinging that they were somewhat forced into buying tickets (I'm not saying you're one of those people). And the Oasis thread was full of people who made a decision that the ticket price was too high and walked away.

    In any event, if you buy the ticket and afterwards realise that you overpaid (versus your budget) or didn't actually want to spend that money - the facility is there to get the ticket refunded within 24 hours. I've done it plenty of times and never had any issues getting my money back.



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