The Ryan Tubridy Show **Mod: Read OP**
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So, I'm no mathematician, on the general figures can people expand on the attached?
"Reach", where Virgin (overall for the few stations) has increased in Q2 2024 from Q1 2024 to 1.628m from 1.503m, is defined as "the no. of people who tune to a radio station within at least 1 quarter hour period over the course of a week. Respondents are instructed to fill in a quarter-hour only if they listened to the statation for at least 5 minutes within that quarter-hour."
From the attachment, the overall Virgin Radio Network has increased by 14.11%, largely it seems due to Virgin 80s Plus and Anthems and Chilled channels. This is for "reach", as defined above, which seems to catch people that tune in for 5 minutes (might even include "hate listeners" !).
But the actual "Listening Share in TSA %", the "percentage of all radio listening hours that a station accounts for in its listening area", has dropped for Virgin Radio station - from 0.9% in Dec 2023 and March 2024, to 0.8% by June 2024 - seemingly an 11.1% drop in Listening Share.
On the bottom graphic, the "Average Hours Per Head" (defined as "the average length of time that a person spends listening to the station, calculated by dividing the weekly hours by the population", has remained static. Whereas the "Average Hours Per Listener", (defined as "the average length of time that listeners to a station spend with the station", has dropped for Virgin Radio by 11.5%.
This, combined with "Total Hours", (defined as "the total number of hours that a station is listened to over the course of a week, being the sum of all quarter-hours for all listeners") has dropped by 3.66% for Virgin Radio (while it's sister stations have all increased).
Not particularly good news for Virgin Radio I would say.
But interested in how the Tubs figures fit into all this.
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p.s. attached, the
only photo where Tubs actually displayed self awareness following the 150k outrage.
(but recovered quickly, by virtue of converting "if i don't do the work the money will go back" to "Got the 150k, they can't legally get it back, I'm alright Jack".
Real quote in italics. Reality in non italics.
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