The Ryan Tubridy Show **Mod: Read OP**

All it takes is another well known Brit celeb type with an existing brand to build on and tubs will be gone.

If he was retained to just broadcast to Irish listeners then they'd have to drastically cut the current wage to match the market.

Remember, he's on a 10th of his 2011 salary broadcasting to a country 10x the population of Ireland.

Haven’t seen anything yet- just did a quick look there - the telegraph have a dedicated section to radio reviews but nothing yet

Guardian is even more quiet in terms of recent radio review articles

I’m wondering would the show even feature? Being 3 hours long and morning time slot id imagine some news outlet will review it over the coming month or so

We still don't know what his current salary is, it could well be less than a tenth of that €723k.

I feel a bit numb thinking back on 2011 as that's when we had to emigrate for work and that lad was on that wedge, for what?

While I agree ... I am just not sure ... I'd say he's on over 100k ... I know Virgin Radio is a small time station in the UK it still is a national service and your presenters would command high earnings... also he is now free of people know what he is on ... if he's on £1m fair play to him.

But, sure, if Virgin radio is some minnow outlier in the UK radio market it would be a bit weird anyone doing a story on them.

It’s still relatively very small money whether it’s 80k 100k or even 200k

You have to start somewhere I guess if you want to dent this market- I think his age will go against him eventually though - there’s nothing “marketable” about him- he doesn’t really come with any bells or whistles that would attract a major audience - 3 hours a day 5 days a week and a weekend show won’t necessarily bring him much closer to “breaking” into the UK market - he may or may not maintain a healthy audience where he is right now but can’t help thinking if he left in a year, would anyone really notice given the format of the show? It’s not a show that particularly shines a light on the host - everything- the host the adds the music is all just background noise

Wonder if he’s going to be impacted by next weeks Tube strike.

"The whole point of getting back on air anywhere is to get him back to Ireland. If he planned a UK career he wouldn't have spent as much of his air time on Ireland."

That's my thinking as well. We'll never fully know how the numbers are stacking up here or what Virgin are actually spending vs making but you'd have to think NK knows Tubs has a short window here to appear on a "major" UK radio station beside noted luminaries like Evans and Norton. The idea is surely to make the deal as palatable as possible for Virgin and try to retain SOME of Evan's morning audience. If Tubs can effectively run an Irish radio station focused on an Irish audience for a certain period of time, the name of the game is to then return home triumphant and command some kind of very respectable salary back in Irish radio. Preferably RTE of course.

The major problem I see with that plan is timing. Surely, he would need to put in a stint of at least a year in London before making noises about missing home comforts. Anything less would seem a failure. But if audience figures have any importance to Virgin here, I really can't see him being given anything like a year in this post. That's no comment on Tubs ability or lack thereof, the English audience will simply tire of the Irish blarney in short order. As many others have said, Irishness was one string among many, on the likes of Terry Wogan's bow. Like many successful emigrants to the UK, my own elderly family members among them, Wogan was more english than the english themselves but with an exotic flavour of Ireland which was like catnip to the British listenership. Tubs possesses none of that allure. So I can't see it working out long enough for him to see out his and Noel's cunning plan to fruition!

Whatever challenge there is currently in rehabilitating his image and combatting online vitriol, getting Ryan Tubridy's bonus released to the press would be impossible to supress. It is only that his brand in Ireland is so toxic (rightly or wrongly) and Noel Kelly's interventions on his behalf so unwelcome, that he needs to go to London. Of course, one of Ryan's big issues is that no one in the UK knows the other Noel Kelly stablemates who were rolled out on the LLS every third week.

I guess he can prove himself worthy of many multiples of the reported 80K through his performance at Virgin. Going to take a lot of Irish contributions, organic or manufactured.

Who are you representing?

Told his listeners of his good relationship with Mr Power from the Irish racing circuit and how he was looking for an excuse for the two of them to hang out in London.

He said: "We’ve known each other a little bit down through the years, we’ve met at the odd horse fair, shall we say, like in Cheltenham or it could have been anywhere in Ireland, and I just feel sometimes when I’m presenting this programme, it’d be nice to have somebody close by every now and again – but I’d like more support: do you want to come and hang out with us more? I am trying to lovebomb you into joining us and sponsoring the show."

In response, bookie Mr Power said: "You had me at hello, the answer is yes. It’d be a privilege." Paddy Power declined to say how much the sponsorship deal is worth, but a source told the Irish Daily Mail the partnership will last for a year initially.

The deal has been criticised by addiction counsellors who believe the sponsorship deal is "yet another example of the proliferation and the attempts of normalising gambling, whether it be in the UK or Ireland".

I'm glad to see that addiction counsellors are coming out against his sponsorship deal. So he's relying on Paddy Power to stay close to him on the programme? Is he going to be a regular guest for him. I honestly didn't think that he could sink any lower after last summer. Where does he think PP gets all his money for sponsorship? A lot of it comes from the poorest and most vulnerable members of society. And he's there, laughing and joking with that leech like it's all just a big game to him. It's absolutely disgusting. He has let down so many people by doing this.