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Dingle distillery ownership

  • 31-05-2023 04:34PM
    #1
    kuang1
    Registered Users, Registered Users 2 Posts: 3,468 ✭✭✭


    Heard some talk last night that Conor Mcgregor is looking to buy Dingle Distillery.

    I know he acquired Porterhouse brewing company last month, and the lads who sold him that are the same lads that have Dingle.

    Does anyone out there know anymore about this?



Comments

  • #2
    10-10-20
    Registered Users, Registered Users 2 Posts: 8,885 ✭✭✭10-10-20


    I for one am not a fan.



  • #3
    BeerNut
    Moderators, Recreation & Hobbies Moderators Posts: 12,050 Mod ✭✭✭✭BeerNut


    The Porterhouse has a very complex corporate structure with pretty much every section of it a separate company. I guess the idea is that if one bit fails and has to be amputated it won't affect the others. The reports are that McGregor bought only the company which owns the production brewery in Glasnevin, not the brands, not the bars, just the tanks, the pipes and the buildings they're in. The reason is to secure enough of its production capacity for whatever his people plan to do with his beer brand.

    On the one hand, it looks like he's done with whiskey having sold the brand he was previously involved with. On the other, he's tried to buy everything else in the drinks industry so maybe he'll make a pitch for Dingle as well. It seems unlikely to me, however.

    My beer blog | Bluesky | My other beer blog



  • #4
    kuang1
    Registered Users, Registered Users 2 Posts: 3,468 ✭✭✭kuang1


    Thanks beer nut. I love a lot of Dingle's stuff. Just couldn't see how he'd be good for the brand though.



  • #5
    Black Sheep
    Moderators, Sports Moderators Posts: 3,372 Mod ✭✭✭✭Black Sheep


    If Conor ended up in control of Dingle there's no doubt he would probably grow their sales, because there are lots of lots of young people the world over who are still really enthused by him. He could probably lift the sales of anything he bought.

    But it's hard to imagine that the brand identity wouldn't have to more or less go out the window, and this would be true of any product McGregor touched which positioned itself as a product of understated quality.

    Dingle's marketing at the moment is quite polished and reserved, and aimed at a different demographic to Conor's audience. If he came in, they might as well just sit back and leave the marketing to his twitter feed. It would be McGregor gurning away, chewing the face off himself, in a pair of short-shorts on the deck of his yacht, drinking a bottle of Dingle by the neck, sloshing it around, as he calls True Geordie a 'fat little gay burn victim' (Picked a random feud for my example of the kind of thing he says these days, I'm sure it'll be something else next week).

    I can't see it happening, but if McGregor offers silly money for something I presume anything is theoretically possible.



  • #6
    BeerNut
    Moderators, Recreation & Hobbies Moderators Posts: 12,050 Mod ✭✭✭✭BeerNut


    With beer, if you want a steady supply of it to sell, you probably need to buy a brewery. With whiskey, you very much do not need to buy a distillery.

    My beer blog | Bluesky | My other beer blog



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  • #7
    Ciarrai76
    Registered Users, Registered Users 2 Posts: 9,529 ✭✭✭Ciarrai76


    Its only Porterhouse brewery he's supposedly buying, not Dingle Distillery.



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