New Alternative News Channel "GB News" chaired by Andrew Neil launching - read OP before posting

Tyrone212 · 28-06-2021 03:23PM

Mic 1972 wrote: »

but it still triggered your need to make a smart comment about it.
I'd say they are doing a good job ;-)

Sychwch eich llygaid

Mic 1972 · 28-06-2021 03:28PM

Joe_ Public wrote: »

I disagree. For £60m, and whatever else to come, I think you've got to be aiming higher than just having a fireside chat with your mates and getting a few stories into the next days Express. You expect to drive agendas and if you're not breaking stories, as gb news has no apparent intention of doing, then it becomes difficult to do that. I fail to see the point of spending so extravagantly just to preach to your base, Neil can do that for free on Twitter every day.

They have been in the game long enough to know that left/mainstream media was never going to give them any attention. Building a following on other platforms such as YT is normal.
it seems early to me to rule them out, but time will tell

Mic 1972 · 28-06-2021 03:32PM

Princess Consuela Bananahammock wrote: »

Hmm.... you don't like the negative attitude towards your pet news channel and have to belittle other people to defend it...

You sure you aren't the one being triggered here...?

I love pets ;-)

Timberrrrrrrr · 28-06-2021 03:32PM

Mic 1972 wrote: »

They have been in the game long enough to know that left/mainstream media was never going to give them any attention. Building a following on other platforms such as YT is normal.
it seems early to me to rule them out, but time will tell

Your like Homer Simpson in the following clip and the pig is your beloved GBnews

https://www.youtube.com/watch?v=0LTgNVwfMAE

awec · 28-06-2021 03:42PM

ancapailldorcha wrote: »

The channel argument really makes no sense to me. Youtube is unregulated and anyone can set up a channel. Running one costs nothing next to a television station. I don't know why they didn't opt for a premium channel to being with.

I think a large part of GBNs target audience is older people who expect a more traditional TV experience and wouldn't do the youtube thing.

Joe_ Public · 28-06-2021 03:46PM

Mic 1972 wrote: »

They have been in the game long enough to know that left/mainstream media was never going to give them any attention. Building a following on other platforms such as YT is normal.
it seems early to me to rule them out, but time will tell

Building a platform on YT is normal for unheard of and wannabe singers, actors, comedians etc, not for big media stars pumping millions into their product. I have no doubt they are trying to copy the Fox model in the US where they have considerable success in influencing the agenda across other platforms but I doubt the uk is anywhere near conservative or christian fundamentalist enough in outlook for that to translate successfully there.

The Raging Bile Duct · 28-06-2021 03:49PM

awec wrote: »

I think a large part of GBNs target audience is older people who expect a more traditional TV experience and wouldn't do the youtube thing.

Wouldn't most of the older people expecting a traditional TV experience expect there to be news on a news channel?

ClosedAccountFuzzy · 28-06-2021 03:57PM

TV news is far less profitable than people imagine it to be. Sky News often was barely viable and was only launched to give the Sky brand a push really and add credibility in the 1980s.

That's still the case today. Sky News is more of an advertising tool for Sky Television than it is a cash cow. It gives them a presence that they wouldn't have otherwise.

CNN International likely struggles, certainly based on the rather small number of very strange adverts they run.

The ITV News Channel wasn't very exciting, but it also wasn't very successful in that space.

I would give GB News 6 months before it runs out of cash. Also It's not part of any big TV / broadcast group, so it's going to really struggle, even getting advertises to book as an independent is pretty tough going.

Mic 1972 · 28-06-2021 03:58PM

Joe_ Public wrote: »

Building a platform on YT is normal for unheard of and wannabe singers, actors, comedians etc, not for big media stars pumping millions into their product. I have no doubt they are trying to copy the Fox model in the US where they have considerable success in influencing the agenda across other platforms but I doubt the uk is anywhere near conservative or christian fundamentalist enough in outlook for that to translate successfully there.

YT works for everyone, whether it's unknown youtubers or established people and news outlets.

You need to be on it in order to expand your brand. Plenty of younger people will be interested in GB News who may not watch traditional TV

ClosedAccountFuzzy · 28-06-2021 04:01PM

Mic 1972 wrote: »

YT works for everyone, whether it's unknown youtubers or established people and news outlets.

You need to be on it in order to expand your brand. Plenty of younger people will be interested in GB News who may not watch traditional TV

Hmm, I wouldn't be so sure. The younger demographic in the UK doesn't swing that way. It's the older demographic they'd be chasing if you look at any opinion polling.

Even its branding is far from 'on trend'. It comes across as all rather stuffy and nationalistic.

Not only that but it triggered Sky News to do a complete refresh, which will just drive more viewers there way.

Joe_ Public · 28-06-2021 04:16PM

Mic 1972 wrote: »

YT works for everyone, whether it's unknown youtubers or established people and news outlets.

You need to be on it in order to expand your brand. Plenty of younger people will be interested in GB News who may not watch traditional TV

Sure, I'm not suggesting there's anything wrong with having a YT platform, but if it was the case that they've taken to scratching their heads in GB Towers and hoping that building up a base on YT will ultimately save them, then they're likely in bigger trouble than we thought. I doubt it was particularly prominent in their initial business plan tbh.

ohnonotgmail · 28-06-2021 04:17PM

Mic 1972 wrote: »

YT works for everyone, whether it's unknown youtubers or established people and news outlets.

You need to be on it in order to expand your brand. Plenty of younger people will be interested in GB News who may not watch traditional TV

You don't invest 60m to create a YT channel

Mic 1972 · 28-06-2021 04:23PM

ohnonotgmail wrote: »

You don't invest 60m to create a YT channel

you dont invest 60m only to ignore YT either

Quin_Dub · 28-06-2021 04:24PM

Muahahaha wrote: »

Ultimately it was about him refusing to apologise for saying he didnt believe Meghan when she claimed she was suicidal. Had it happened on GB News Id say the editors would have let him away with that while basking in the increased viewership numbers from his manufactured controversy

Viewers in this space love conflict and Piers is such a good wind up merchant that he provides lots of it. If they did manage to recruit him and he went in that 8pm-9pm slot Ive no doubt he would build a sizable audience far above the 31k viewers that Andrew Neils final show got last Thursday. But for some reason he doesnt seem to want the gig which in a way is surprising as he would fit it like a glove.

They do now need some kind of heavy hitter to at least lend the channel an air of credibility after Andrew Neil deserted them. Without one I cant see them turning those low viewer numbers around. If Piers wont do it then its hard to see who else there is though Id say Farage is also being considered if he wants it. Part of their editorial line is selling the idea that Brexit is great and Farage would definitely tick that box.

The thing is though that GMB would have a pretty broad range of viewers from all points of the political and social spectrum in the UK . So when Piers Morgan says something "controversial" on that show there were viewers watching that would actually find it controversial or offensive etc. and generate discussion.

On GB News , that variety of viewer isn't going to be there so when he says something "edgy" half won't even notice that it was supposed to be edgy and the other half will think "You're spot on there Piers" and so absolutely Zero controversy is generated with no associated Tweets and Facebook posts etc. etc.

He thrives on the reaction and the outrage (as do all Media edge-lords , regardless of political persuasion) so if he's not getting those reactions and the "You can't say THAT Piers!!!!" from Guests or fellow presenters he's pointless and he knows it, hence he won't go near GB News with a barge-pole.

28-06-2021 04:27PM

Mic 1972 wrote: »

you dont invest 60m only to ignore YT either

Cool but you'd assume they'd want people to actually watch the channel.... Paw Patrol vastly more successful on YouTube and tv.

Mic 1972 · 28-06-2021 04:30PM

Deleted User wrote: »

Cool but you'd assume they'd want people to actually watch the channel.... Paw Patrol vastly more successful on YouTube and tv.

what's your point exactly?
GB News has been on YT for a month and is growing, and btw, if their audience is old people only, who are all these new subscribers?

ohnonotgmail · 28-06-2021 04:31PM

Mic 1972 wrote: »

you dont invest 60m only to ignore YT either

Yeah sure but going on about how well their YT channel is doing while their TV ratings are in the toilet is missing the point. The TV station is the investment. The YT channel is secondary.

Smee_Again · 28-06-2021 04:34PM

Mic 1972 wrote: »

what's your point exactly?
GB News has been on YT for a month and is growing, and btw, if their audience is old people only, who are all these new subscribers?

awec · 28-06-2021 04:35PM

The Raging Bile Duct wrote: »

Wouldn't most of the older people expecting a traditional TV experience expect there to be news on a news channel?

Well yes, that's likely a big part of the problem.

They need the TV channel though. It gives them the guise of being a proper, serious news outlet rather than just a bunch of amateur internet streamers.

VinLieger · 28-06-2021 04:36PM

Mic 1972 wrote: »

what's your point exactly?
GB News has been on YT for a month and is growing, and btw, if their audience is old people only, who are all these new subscribers?

Subscriber count is meaningless if it doesn't translate to views for advertisements, currently they have 7 vids over 100k views and the majority of their vids are well under 50k.

To be considered successful and also able to support the level of investment they have put in they need to be doing far better than this already.

GBnews may transform into a successful YT channel once the TV side inevitably dies but it will be a shadow of its current self based on the current metrics.

Penn · 28-06-2021 04:41PM

ohnonotgmail wrote: »

Yeah sure but going on about how well their YT channel is doing while their TV ratings are in the toilet is missing the point. The TV station is the investment. The YT channel is secondary.

You say that now, but just wait until Andrew Neil comes back from his break and starts advertising Manscaped and HelloFresh.

ohnonotgmail · 28-06-2021 04:44PM

Penn wrote: »

You say that now, but just wait until Andrew Neil comes back from his break and starts advertising Manscaped and HelloFresh.

I'll send you the cleaning bill for the top i've just ruined with the tea I was drinking.

28-06-2021 04:44PM

Mic 1972 wrote: »

what's your point exactly?
GB News has been on YT for a month and is growing, and btw, if their audience is old people only, who are all these new subscribers?

They're largely unsuccessful and pretty much every news outlet outranks them on social media. Like RTE News has more reach on Twitter and that's targeting a smaller market...

Mic 1972 · 28-06-2021 04:44PM

VinLieger wrote: »

Subscriber count is meaningless if it doesn't translate to views for advertisements, currently they have 7 vids over 100k views and the majority of their vids are well under 50k.

To be considered successful and also able to support the level of investment they have put in they need to be doing far better than this already.

GBnews may transform into a successful YT channel once the TV side inevitably dies but it will be a shadow of its current self based on the current metrics.

Nothing is meaningless when building an audience.
And if even small numbers like these are enough to ruffle so many feathers they might be on the right track

VinLieger · 28-06-2021 04:47PM

Mic 1972 wrote: »

Nothing is meaningless when building an audience.
And if even small numbers like these are enough to ruffle so many feathers they might be on the right track

Why do they need to build the audience though if it was always there as the silent majority?

Mic 1972 · 28-06-2021 04:47PM

Deleted User wrote: »

They're largely unsuccessful and pretty much every news outlet outranks them on social media. Like RTE News has more reach on Twitter and that's targeting a smaller market...

If they are so unsuccessful, why feeling so compelled to remind people about it? you might have the opposite effect

Quin_Dub · 28-06-2021 04:47PM

The whole model is fundamentally flawed.

The model sort of works in the US because the "news channels" have created their own eco system where Fox talk about stuff that CNN said/did and vice versa and then the stories just go round and round supported by users commenting and tweeting about the clips from these same shows on Social Media.

That eco-system simply doesn't exist anywhere else - Without actual "news" the channel is simply set up for failure.

A YT channel where the same people that watch the TV channel subscribe to the YT channel to rewatch "highlights" is a waste of time.

Look at Twitter and see what #GBNews brings up - only one of the 1st 50 or so tweets that shows up is a tweet about an item/topic they actually broadcast.

The rest are tweets about the horrible ratings.

Do the same with #SkyNews or #BBCNews and 95%+ are links/comments about their actual content with clips etc.

They are simply not generating the kind of conversation or discussion that might make them money or build them market share.

Mic 1972 · 28-06-2021 04:48PM

VinLieger wrote: »

Why do they need to build the audience though if it was always there as the silent majority?

because the silent majority is already following a lot of other YT channels, and now they have new one to follow ;-)

ohnonotgmail · 28-06-2021 04:50PM

Mic 1972 wrote: »

because the silent majority is already following a lot of other YT channels, and now they have new one to follow ;-)

if they don't watch the tv station it is a waste of 60M.

The Raging Bile Duct · 28-06-2021 04:52PM

Mic 1972 wrote: »

because the silent majority is already following a lot of other YT channels, and now they have new one to follow ;-)

Could you tell me what channels these are?

New Alternative News Channel "GB News" chaired by Andrew Neil launching - read OP before posting

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