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Tampax ad banned

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  • Registered Users Posts: 19,986 ✭✭✭✭El_Duderino 09


    Gods Gift wrote: »
    The 80 people that complained obviously already knew you have to get them RIGHT UP there

    It was like a Lads Lads Lads version of a tampon ad. I think that's the problem some people had. The women weren't being ashamed enough of their disgusting, disgusting vagina*.

    *parody


  • Registered Users Posts: 24,647 ✭✭✭✭punisher5112


    d15ude wrote: »
    that sucks,
    for you...

    So you're happy that men are all labelled rapists.... Such a nice person you are....


  • Registered Users Posts: 1,254 ✭✭✭ellejay


    According to the Irish Times it was mostly women who complained. Women who have internalised misogyny from living in a patriarchal capitalist society.

    I never claimed only men or mostly men complained, I said that the complaints stemmed from patriarchal attitudes towards women's issues.

    - Or possibly some women have a more simplistic view in that it's bad enough actually going through monthly periods without being reminded of them when you're sitting down trying to relax.

    To spout that women have "internalised misogyny" just because they don't want to be reminded of a horrible routine part of their lives is pathetic.
    I feel sorry for you.
    For many women, particularly as they age, periods get heavier and painful.
    The side affects get worse, aches, pains, temperatures, emotional and tiredness.
    (All those things that men joke about)

    So when they're finally free of the symptoms, why on earth should they have it thrown in their face.

    Furthermore, Tampax have ALWAYS maintained tampons need to be inserted "high up." The problem as I see it, is that they've designed an inferior product, probably by men for cost saving, and are now trying to say that "the women" aren't using it properly.

    Cue cheap and nasty advertising to save face.

    I read that the ASAI also said "it is unusual for advertisements complained about to be subject to more than 50 complaints. When the number is 80+ it is evidence that the advertisement as caused, for the purposes of the Code, widespread offence"


  • Registered Users Posts: 11,624 ✭✭✭✭meeeeh


    I do find it interesting how us women have to swallow any patronising bs because otherwise we are prudes and Karens.

    And btw this ad is an exercise in internalised misogyny. It just assumes all menstruating women are dumb.


  • Registered Users Posts: 251 ✭✭boardlady


    I thought the manner in which they were conveying the message was the problem, not the subject matter.

    I agree with you here. Personally, I found the ad cringy and fake. I thought maybe if they did it like the Sensodyne ads - where they have a 'dentist' sitting there in their lab coat discussing the issues of tooth sensitivity and how they recommend Sensodyne. Maybe have a 'doctor' sitting there explaining a little more sensitively how you have to ensure the tampon is inserted deep enough. That way it's informative, and delivered in a matter-of-fact medical way, and not through some infantile Jeremy Kyle type chat show .. Just my opinion though.


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  • Posts: 0 [Deleted User]


    This is how to use the troublesome applicator correctly. I’d like Tampax to put this ad on at all times of the day and night. Let’s see if the 84 are offended again.



  • Registered Users Posts: 18 YouTalking2me


    Yeah that just sounds stupid mate tbh. The country isn’t responsible for the actions of 84 people. The ASAI made the decision on the basis of 84 complaints, says fcukall about the attitudes of the rest of the country, only that most people didn’t give a shìte.


    You're totally entitled to your opinion.

    It's nonsense but you're for sure entitled to it. This country is as backwards as they come.


  • Registered Users Posts: 32,136 ✭✭✭✭is_that_so


    I have only seen the start of this but it struck me as quite odd and a complete mismatch with the cosy chat and then a tampon being waved about. I think people are far more used to "sciency, now better" ads. Some ads just don't work I guess.


  • Registered Users Posts: 6,608 ✭✭✭Feisar


    Class ad, fulfilled it's purpose, to get banned.

    First they came for the socialists...



  • Registered Users Posts: 32,136 ✭✭✭✭is_that_so


    This is how to use the troublesome applicator correctly. I’d like Tampax to put this ad on at all times of the day and night. Let’s see if the 84 are offended again.

    Wouldn't it be better to have it as part of the instructions?


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  • Registered Users Posts: 90 ✭✭Joe Kane


    You’re a grown man with a wife and family and an ad about periods is offensive to you?

    I bought those new type of tampon a couple of times and I didn’t find them very good. When the ad first aired I thought it was because women were having the same issue as me. It was showing how to “get it up there” correctly. I liked that they made a public information ad about it.

    I don’t like that the advertising complaints authority has took a normal female bodily function and deemed it yucky. Grow ****ing up!

    No bother to me when it comes to ''getting it up there'' boi

    Straight up as far as the back axle, boi

    haha


  • Posts: 0 [Deleted User]


    is_that_so wrote: »
    Wouldn't it be better to have it as part of the instructions?

    I honestly didn’t read the instructions when I bought them. It was an applicator like all the other tampax products before it. Difference with this one was it was compact but you still extend and then push. The click was new.

    The reviews showed many many women had the same problem as me (didn’t think to wait until the click). Hence, the ad campaign that’s now been banned.


  • Posts: 0 [Deleted User]


    All the publicity is a win for tampax though. I’m gonna try this version again but correctly this time :D


  • Registered Users Posts: 11,624 ✭✭✭✭meeeeh


    I had no issue with the applicator except that I find it a bit unnecessary and damaging to environment. By far the best tampons from my experience are o.b. and they don't bother with applicator faff.


  • Registered Users Posts: 1,913 ✭✭✭Pintman Paddy Losty


    When I buy a product I read the instructions. No need for that level of graphic detail to be on TV.

    Men's shower gel ads don't say - "make sure you peel back the foreskin and give the encrusted cheese a good scrubbing" or "pry open your arse cheeks and give it a good scrub up there."

    The ad was not appropriate and the ASAI obviously agree.


  • Closed Accounts Posts: 1,245 ✭✭✭Gretas Gonna Get Ya!


    You’re a grown man with a wife and family and an ad about periods is offensive to you?

    I bought those new type of tampon a couple of times and I didn’t find them very good. When the ad first aired I thought it was because women were having the same issue as me. It was showing how to “get it up there” correctly. I liked that they made a public information ad about it.

    I don’t like that the advertising complaints authority has took a normal female bodily function and deemed it yucky. Grow ****ing up!

    Ah, I'm guessing it's that ad where the big loud woman tells people to "shove it right up there" :p

    There is such a notion, as TMI you know...

    It's not that anyone should be ashamed of normal bodily functions, but we don't exactly need it rammed in everyone's faces either.

    What happened to having a bit of discretion or decorum around certain things? I mean, do we start giving lessons on how to wipe your a$$ correctly too on daytime TV... just in case there were any kids out there that were a bit confused!? :pac:

    There seems to be this push to normalise everything/anything... and if you object, well then you must be some sort of uptight conservative individual.

    Perhaps some people are not uptight, but rather just have a touch more class about them than other people? ;)


  • Registered Users Posts: 2,239 ✭✭✭Jimbob1977


    As a man, I've always preferred Bodyform.

    They help me to swim faster, to parachute, to skydive and I get that extra 10% of power on my first serve.

    Bodyform for me!


  • Registered Users Posts: 26,283 ✭✭✭✭Eric Cartman


    I notice nobody complaining about it here actually agrees with banning it, they don't like it but get on with it.


    to those who think its insane that it was banned - that above is how the same people feel about statues, old tv shows, opinions, journalists, Facebook posts etc... that you normally wan't banned.

    Now you see how insane 'cancel culture' is.


  • Registered Users Posts: 23,680 ✭✭✭✭One eyed Jack


    I honestly didn’t read the instructions when I bought them. It was an applicator like all the other tampax products before it. Difference with this one was it was compact but you still extend and then push. The click was new.

    The reviews showed many many women had the same problem as me (didn’t think to wait until the click). Hence, the ad campaign that’s now been banned.


    They didn’t read the instructions either?


  • Registered Users Posts: 3,777 ✭✭✭KathleenGrant


    I can't see why it can't be a factual ad. As pointed out girls as young as 9/10 are having periods and don't need the get it up there and winking in the camera style innuendo.


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  • Registered Users Posts: 26,283 ✭✭✭✭Eric Cartman


    I can't see why it can't be a factual ad. As pointed out girls as young as 9/10 are having periods and don't need the get it up there and winking in the camera style innuendo.

    same reason they pour blue liquid in nappy ads instead of plonking a giant brown mess of sh*te I suppose.


  • Registered Users Posts: 1,228 ✭✭✭The Mighty Quinn


    I don't agree with those who complained, it's a stupidly presented ad, but so are many.

    However, people saying "if it's only 84 people why are we getting worked up".

    It's not 84 people offended by the ad. It's 84 people being offended enough to get in contact about it. They represent probably thousands of people who are offended by the ad.


  • Registered Users Posts: 31,876 ✭✭✭✭gmisk


    You gotta get it off the air girls!

    I personally had zero issue with the ad.
    It was cringe worthy but clearly designed to get people talking and it has worked.
    People complaining about it have little to worry about.


  • Registered Users Posts: 3,777 ✭✭✭KathleenGrant


    same reason they pour blue liquid in nappy ads instead of plonking a giant brown mess of sh*te I suppose.

    Factual ad meant explain it without the innuendo. I didn't ask for a bleeding vagina to be on screen.


  • Registered Users Posts: 23,680 ✭✭✭✭One eyed Jack


    I can't see why it can't be a factual ad. As pointed out girls as young as 9/10 are having periods and don't need the get it up there and winking in the camera style innuendo.


    Nail on the head there, I think that was the issue with it rather than the idea of showing tampons on tv which have been shown for at least the last decade that I can remember anyway. My mates and I used drive each other nuts with the “gotta get em up there”, “up to the grip”, because it was as cringey as the “whoa Bodyform” ad 20 years earlier.


  • Posts: 0 [Deleted User]


    They didn’t read the instructions either?

    Because it was assumed that it was exactly the same procedure as every other tampax applicator. The selling point was it was compact, not that you had to click it!

    Tampax then realised that they had to do a new marketing campaign based on this. As soon as I saw the ad I knew that I mustn’t have been the only one who’d had an issue with it.


  • Closed Accounts Posts: 12,449 ✭✭✭✭pwurple


    meeeeh wrote: »
    I had no issue with the applicator except that I find it a bit unnecessary and damaging to environment. By far the best tampons from my experience are o.b. and they don't bother with applicator faff.

    100%

    This ad was irritating for the environmental waste, the insult to women's intelligence, and the godawful cringey wink at the end.

    I rolled my eyes every time it came on because it was annoying, but hardly think it was worthy of a ban. More derision than anything else.


  • Registered Users Posts: 19,802 ✭✭✭✭suicide_circus


    I'd like this type of helpful instructions for toilet paper ads


    "To avoid dingleberries, first dab the sphincter, then wipe in a circular motion."

    Andrex Toilet Tissue - leaving your ring scutter-free since 1973.


  • Registered Users Posts: 31,876 ✭✭✭✭gmisk


    When I buy a product I read the instructions. No need for that level of graphic detail to be on TV.

    Men's shower gel ads don't say - "make sure you peel back the foreskin and give the encrusted cheese a good scrubbing" or "pry open your arse cheeks and give it a good scrub up there."

    The ad was not appropriate and the ASAI obviously agree.
    Shower gel is a lot easier to use than a tampon well done....


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  • Registered Users Posts: 12,378 ✭✭✭✭Sardonicat


    boardlady wrote: »
    I agree with you here. Personally, I found the ad cringy and fake. I thought maybe if they did it like the Sensodyne ads - where they have a 'dentist' sitting there in their lab coat discussing the issues of tooth sensitivity and how they recommend Sensodyne. Maybe have a 'doctor' sitting there explaining a little more sensitively how you have to ensure the tampon is inserted deep enough. That way it's informative, and delivered in a matter-of-fact medical way, and not through some infantile Jeremy Kyle type chat show .. Just my opinion though.

    We don't need a medical professional to tell us we shouldn't feel a correctly placed tampon, FFS! The person who said that Tampax is an inferior product called it correctly. This clicking applicator is nothing more than a gimmick and does nothing to address the fact that correct insertion and placement are best achieved without a completely unnecessary applicator. More women are catching on to that or are moving away from disposable forms of menstrual hygiene products altogether..The company that produce Tampax have responded with a gimmick and a patronising ad for the stupid women who find their product uncomfortable to use or painful to insert. 'The problem"'girls" is not this poorly designed product but your inability to use it properly, cos you're a bit stupid. So we've made tampons that click. If you can't get these in right, there must be something wrong with you' .


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