Gender biased Adverts

_Dara_ · 13-02-2018 12:43AM

nice_guy80 wrote: »

some of the insurance ones are shocking

makes all men out to be some sort of idiots
imagine if an advert did that to women?

fleet_admiral wrote: »

Anyone else ever notice that men are made out to be stupid and hapless in ads and women always have to save the day

Men much more regularly get treated as idiots in ads.
Women much more regularly get treated like sex objects in ads.*

Both genders have problems with their portrayal in advertising.

*Wonder if someone will bring up the nearly 30 year old diet coke ad in order to refute this point.

Fr_Dougal · 13-02-2018 12:46AM

This thread was more fun when it was lighthearted.

_Dara_ · 13-02-2018 12:48AM

Fr_Dougal wrote: »

This thread was more fun when it was lighthearted.

It’s only 33 posts long! Barely even got started!

Shtop reminiscing about the olden days. :P

Fr_Dougal · 13-02-2018 12:52AM

_Dara_ wrote: »

It’s only 33 posts long! Barely even got started! Shtop reminiscing about the olden days. :P

Don’t oppress me, woman!

professore · 13-02-2018 01:07AM

ceadaoin. wrote: »

, low testosterone, even ones for a product to help itchy sweaty balls.

What channels are you watching? Anti sweaty balls ad on prime time TV? I think not.

I've seen an ad for a product for women who think their **** does stink but don't want anyone to know called VIPoo. Thought it was a joke but they sell it in Dunnes!!!

professore · 13-02-2018 01:09AM

Fr_Dougal wrote: »

https://www.youtube.com/watch?v=PsJbklFp1ho

I'll see your Mr Muscle and raise you Barry Scott of Cillet Bang fame. Or Mr One **** is Plenty which manages to be a racial stereotype into the bargain.

PandaPoo · 13-02-2018 01:10AM

professore wrote: »

What channels are you watching? Anti sweaty balls ad on prime time TV? I think not.

I've seen an ad for a product for women who think their **** does stink but don't want anyone to know called VIPoo. Thought it was a joke but they sell it in Dunnes!!!

I've heard it really works! I might pick some up

I love pooing in public toilets but the thoughts of pooing in other people's houses is horrifying to me. Imagine visiting someone and leaving a whopper stinker in the jax!

professore · 13-02-2018 01:14AM

_Dara_ wrote: »

Men much more regularly get treated as idiots in ads.
Women much more regularly get treated like sex objects in ads.*

Both genders have problems with their portrayal in advertising.

*Wonder if someone will bring up the nearly 30 year old diet coke ad in order to refute this point.

What ads treat women like sex objects? Examples please. Can't think of one. Women in ads are strangely asexual or more like men these days. A crying shame. A few of the Hunky Dory ads being the only exception I can think of and they caused mass hysteria.

professore · 13-02-2018 01:15AM

PandaPoo wrote: »

Imagine visiting someone and leaving a whopper stinker in the jax!

I'm quite comfortable with it. Then again my poo isn't particularly stinky.

Cutie 3.14 · 13-02-2018 01:42AM

As somebody said earlier in the thread...it's all about marketing!

It's often joked about on here about Guinness farts that could clear a room and curry shytes that require a pre-emptive toilet roll in the fridge
...and that's all id be thinking about if I saw a man on a constipation relief ad!

Sorry but I'd just be thinking eeeewwww and then just associate that brand with smelly Guinness farts!

AllForIt · 13-02-2018 01:46AM

Men don't have hygiene issues like women do. Just add that to the list of advantages to being a man.

ceadaoin. · 13-02-2018 03:13AM

professore wrote: »

What channels are you watching? Anti sweaty balls ad on prime time TV? I think not.

Gold Bond medicated powder. We all know what it's for

"Gold Bond is used to curb moisture, control odor, and soothe minor skin irritations, notably jock itch. "

Maybe it's an American thing? It's an example of a widely advertised hygiene product primarily aimed at men though. They even have Shaq doing the ads

_Dara_ · 13-02-2018 03:53AM

professore wrote: »

What ads treat women like sex objects? Examples please. Can't think of one.

Is this a serious question? :eek: But okay, I’ll take your comment at face value and say this: I’m very observant of ads for breast cancer awareness because I have the terminal form of the disease. And even some of those ads are sexualised. Seriously. I’m not even joking. It’s actually common. This is a disease where part of the treatment is mutilation of the breast and still you will see charities trying to get their message across using the adage that sex sells. The hope is, I guess that both women and men will take notice and men will tell their partners about it. But it’s just really crass. But it shows how prevalent it is and how engrained in advertising the objectification of women’s bodies is. You probably can’t think of any because there are so goddamn many.

This is why I'm a little incredulous at your question. But if you really want examples, I can give you some tomorrow when I have my laptop. Too awkward on the phone.

13-02-2018 07:49AM

OK, so the only question I have here is this: why is 'adverts' capitalised when it has nothing to do with Adverts.ie?

evolving_doors · 13-02-2018 07:58AM

Fr_Dougal wrote: »

This thread was more fun when it was lighthearted.

Have you tried blasting it with pi55?

Jim Bob Scratcher · 13-02-2018 08:10AM

AllForIt wrote: »

Men don't have hygiene issues like women do. Just add that to the list of advantages to being a man.

The advantage of having only one hole :pac:

professore · 13-02-2018 01:03PM

_Dara_ wrote: »

Is this a serious question? :eek: But okay, I’ll take your comment at face value and say this: I’m very observant of ads for breast cancer awareness because I have the terminal form of the disease. And even some of those ads are sexualised. Seriously. I’m not even joking. It’s actually common. This is a disease where part of the treatment is mutilation of the breast and still you will see charities trying to get their message across using the adage that sex sells. The hope is, I guess that both women and men will take notice and men will tell their partners about it. But it’s just really crass. But it shows how prevalent it is and how engrained in advertising the objectification of women’s bodies is. You probably can’t think of any because there are so goddamn many.

This is why I'm a little incredulous at your question. But if you really want examples, I can give you some tomorrow when I have my laptop. Too awkward on the phone.

I'm very sorry to hear about your illness.

I really haven't seen any sexualised ads lately ... unless I am immune to them or something. Most ads I see are either for cars, shaving stuff etc for men (maybe 20% of ads) and the rest are targeted at women.

The Lynx ads, maybe? they are more funny and ridiculous than sexualised. Unless you mean by sexualised, homoerotic ads? There are a lot of those alright, especially for perfumes and aftershaves. Definitely nothing for a straight guy to get worked up about.

Since Gerorgia Salpa's FAS ad several years ago I can't remember the last time I looked at a TV ad and felt in any way that it was sexual or objectifying in any way to women. If it was, it certainly didn't work for me.

So I would like to see some examples of what you mean, I'm genuinely interested.

Widdershins · 13-02-2018 01:06PM

Heartburn remedy ads feature male actors. Shaving products, obviously.

13-02-2018 01:12PM

Man i hate women

inforfun · 13-02-2018 02:38PM

There is no need to watch any tv-ads nowadays.
If you suffer from tv-ads, it is of your own making

_Dara_ · 13-02-2018 03:31PM

inforfun wrote: »

There is no need to watch any tv-ads nowadays.
If you suffer from tv-ads, it is of your own making

Absolutely. Quite often someone will mention an annoying TV ad to me and I'll have no idea what they are talking about. I'm very diligent about pausing a show or film I want to watch for a few minutes to bank ad fast-forward time. Why would anyone who has that facility available to them NOT do this? And we do so much recording of our shows so often we don't even have to bank fast-forward time.

Hubs and I have become very intolerant of ads. I grew up in a household that always was though. My father hated ads so much that he did this annoying thing where we'd be watching a show and an ad break would come on and he'd switch it to another show to wait out the ads and would START WATCHING THAT SHOW! :mad::mad::mad: He only has Saorview still now so still has to suffer them.

Sonics2k · 13-02-2018 03:38PM

Ironic snowflakes syndrome going on here.

jimgoose · 13-02-2018 03:43PM

Personally, I don't want to hear about anyone's malodourous, oozing, blotchy, inflamed, warty, malfeasant maladies and I'll thank you to discuss them with your GPs in private!

seamus · 13-02-2018 03:52PM

I love how the complaint here is that it's feminists causing problems, when it's the exact opposite. Marketers direct marketing towards stereotypes. Cleaning products often make fun of men being inept, because they're marketed at women, who statistically still do most of the cleaning. Though in recent times they've copped on and realised that making fun of inept children is more socially acceptable. The marketing is still directed at women though.

Likewise insurance ads tend to be more female-oriented because statistics show that women tend to spend more time obsessing over family finances and tend to be the ones keeping track of the household bills. So advertisers direct their marketing at that stereotype.

The Mitchell & Webb skit is one of my all-time favourites because it's so spot on. Not only is it seen as acceptable for advertisers to prey on women's insecurities, it's almost expected. Whereas if you do the same for men, you'll face a backlash of "how very dare you"'s. Hence, advertising directed at men tends to be more flattering, "How to make yourself even greater", whereas directed at women the message is, "You are broken and failing. Fix it."

Look at that stupid head and shoulders ads with the footballers - "Men's hair goes through a lot" - presumably because as a man you're always engaging in awesome things like playing elite football and having sexy women run their fingers through it.

Look at haircare ads for women - "Are you tired of split ends and frizzy hair?" - i.e. Your hair is always sh1t, isn't it? You need to sort that out.

professore · 13-02-2018 03:58PM

seamus wrote: »

Look at that stupid head and shoulders ads with the footballers - "Men's hair goes through a lot" - presumably because as a man you're always engaging in awesome things like playing elite football and having sexy women run their fingers through it.

Somehow that ad still manages to fail on so many levels. Give me Gerald Butler or Liam Neeson if you want to sell something to the Prof. I don't see myself as that Griezmann guy.

"Greaseman" what a name for a star of a dandruff shampoo ad.

_Dara_ · 13-02-2018 04:30PM

professore wrote: »

What ads treat women like sex objects? Examples please.

Alrighty, here we go. I haven't even broken a sweat coming up with these. And I'm not trivialising men's concerns about the way ads are increasingly portraying them. I'm just saying it is very erroneous to say that it's all rosy for women in advertising. And of sometimes ads can objectify men, but there are just so many more featuring women. It's background noise. And that before we even get on to the subject of what Mitchell and Webb were getting at with their famous sketch.

American apparel ads featuring a unisex shirt:

https://i.pinimg.com/originals/71/02/1b/71021b2c1af66e5770e388ac3e0a2113.jpg - Probably NSFW

https://s13.postimg.org/bxbf2b1o7/2_EF841_CF00000578-3341856-image-a-35_1449009081057-1260x840.jpg - NSFW!

https://s13.postimg.org/vrxgohebr/1444075022-american-apparel.jpg - Probably NSFW

https://s13.postimg.org/u1efmg6x3/Lana-_Del-_Rey.jpg - Probably NSFW

https://s13.postimg.org/qhshwzrg7/up18u.jpg - Probably NSFW. An organ donation ad. Yeah.

https://humanwithuterus.files.wordpress.com/2014/12/images.jpg - NSFW. One of those lovely breast cancer awareness ads I was talking about. And 'Save the Tatas', what? That's so crass when part of the treatment will involve lopping off a boob. And this is just one example. There are many more, trust me.

https://s13.postimg.org/pgs97p2p3/s30.jpg - NSFW

And I could go on and on really.

Plopsu · 13-02-2018 04:46PM

professore wrote: »

I'm quite comfortable with it. Then again my poo isn't particularly stinky.

No, dude, you've just gone nose blind.

inforfun · 13-02-2018 04:46PM

_Dara_ wrote: »

Absolutely. Quite often someone will mention an annoying TV ad to me and I'll have no idea what they are talking about. I'm very diligent about pausing a show or film I want to watch for a few minutes to bank ad fast-forward time. Why would anyone who has that facility available to them NOT do this? And we do so much recording of our shows so often we don't even have to bank fast-forward time.

Hubs and I have become very intolerant of ads. I grew up in a household that always was though. My father hated ads so much that he did this annoying thing where we'd be watching a show and an ad break would come on and he'd switch it to another show to wait out the ads and would START WATCHING THAT SHOW! :mad::mad::mad: He only has Saorview still now so still has to suffer them.

Watch a standard episode of any tv-serie on tv: 1 hour
Watch same episode in a "alternative" way: 42 minutes.

Forget about me wasting 18 minutes of every hour i watch tv on ads of **** i ll never buy anyway.

Trouble with what your father did is.... they al show the ads at about the same time. You ll have to go to the BBC to avoid them.

13-02-2018 04:52PM

_Dara_ wrote: »

Alrighty, here we go. I haven't even broken a sweat coming up with these. And I'm not trivialising men's concerns about the way ads are increasingly portraying them. I'm just saying it is very erroneous to say that it's all rosy for women in advertising. And of sometimes ads can objectify men, but there are just so many more featuring women. It's background noise. And that before we even get on to the subject of what Mitchell and Webb were getting at with their famous sketch.

American apparel ads featuring a unisex shirt:

https://i.pinimg.com/originals/71/02/1b/71021b2c1af66e5770e388ac3e0a2113.jpg - Probably NSFW

https://s13.postimg.org/bxbf2b1o7/2_EF841_CF00000578-3341856-image-a-35_1449009081057-1260x840.jpg - NSFW!

https://s13.postimg.org/vrxgohebr/1444075022-american-apparel.jpg - Probably NSFW

https://s13.postimg.org/u1efmg6x3/Lana-_Del-_Rey.jpg - Probably NSFW

https://s13.postimg.org/qhshwzrg7/up18u.jpg - Probably NSFW. An organ donation ad. Yeah.

https://humanwithuterus.files.wordpress.com/2014/12/images.jpg - NSFW. One of those lovely breast cancer awareness ads I was talking about. And 'Save the Tatas', what? That's so crass when part of the treatment will involve lopping off a boob. And this is just one example. There are many more, trust me.

https://s13.postimg.org/pgs97p2p3/s30.jpg - NSFW

And I could go on and on really.

My sympathy (I don't know what the right word is here) on your condition. Can't begin to imagine what it's like.

I agree completely with you on the breast cancer thing. At the same time it's kind of a double-edged sword in that the fact that it's "sexual" or at least titilating makes it almost a glamorous cause compared to the other cancers in terms of fundraising. Though I have rold off a couple of different chuggers for making puns while trying to get someone to sign up, I find it pretty distasteful.

banie01 · 13-02-2018 04:57PM

KungPao wrote: »

I want ads for dick cheese issues.

"As a real man, on the go, you don't have time for smegma. Try Smegmaton and say hello to a life without problems under the hood".

Ad featuring cool dude living life to the max.

Is this not one of those problems sorted out by the omni helpful wet wipe?

Gender biased Adverts

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