Why Macs are so verpriced in Ireland?Why such a difference in price in US and Ireland

Sammy07 · 02-09-2017 10:43PM #1

How come Macs (and other Apple products) are so verpriced in Ireland? And I'm not even talking about just 23%VAT. I'm taliking about pure retail price. The model I'm interested in costs $2399 in the US, but on the Apple's Irish website it retails for €2899 (with TAX), which is €2356 without TAX. Last time I checked $2399 is NOT €2356! It's €2022! Huge difference, isn't it?

Graham · 02-09-2017 10:47PM

US prices you're looking at may be subject to additional tax depending on the state.

Around 10% difference doesn't sound particularly high or unusual for an Irish/US price comparison of anything.

Rulmeq · 03-09-2017 04:26PM

Along with the VAT, they also "hedge" against currency fluctuations.

whiterebel · 03-09-2017 05:42PM

Add Sales Tax, and Apple seem to use a currency conversion all of their own. Aren't the other Euro Apple Stores about the same prices?

Sad Professor · 05-09-2017 12:43PM

Apple's French and German Mac prices are about 50-100 cheaper. But their VAT rate is 3-4% lower than ours.

Greentree_uk · 05-09-2017 02:55PM

plus add in the consumer laws they need to protect against and the difference is negligible.

jack presley · 05-09-2017 03:13PM

There'll still be the usual outcry after launch events when the Irish price is announced and compared to the dollar price from Apple's presentation.

No matter how many times it's explained.

Why Macs are so verpriced in Ireland?Why such a difference in price in US and Ireland

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