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Re BBC & ITV

  • 26-04-2003 12:05am
    #1
    Irulan
    Registered Users, Registered Users 2 Posts: 71 ✭✭


    The following is report from yesterdays Daily Mail by Mark Reynolds. Showbusiness reporter.

    BBC and ITV overtaken by digital

    More viewers are watching satellite and digital television than BBC1 or ITV1 for the first time, figures revealed last night.

    "Multi-channel TV" accounted for 26.1 per cent of all viewing in the week running up to Easter, eclipsing the 23.9 per cent share for BBC1 and 23.8 per cent for ITV1.

    The figures, compiled by the Broadcasters Audience Research Board, are a major milestone because they include the 50 per cent of homes that only have access to the five terriestrial channels.


    The Arsenal v Manchester United game on Sky Sports One was the most watched programme on multi-channel TV during the week with 3.4million viewers.

    And The Simpsons, on Sky One, attracted a record audience of nearly 1.5million for its 300th episode on Sunday.

    The remaining 27 per cent of viewers were split between BBC2, Channel 4 and Channel 5.

    The soaring popularity of digital TV channels is undermining the case for a BBC licence fee, according to some media pundits.

    The viewing figures also call into question ITV's claim on the largest chunk of advertising revenues.

    But ITV's head of communications, Nicola Howson, claimed the results were misleading.

    She said: "Firstly, this was just for one week.

    "For the rest of the year to date the viewing share for ITV1 and BBC1 is higher than multi-channel.

    "Secondly, you are talking about 200 channels on multi-channel with each of those having a tiny share - but when added together may at some points overtake the share of one channel like ITV1.

    "And thirdly, both ITV and the BBC have contributed to this increased share of multi-channel through their own digital channels, particularly ITV2, which has one of the largest growths in viewer ratings."

    U.S. imports remain a huge draw on multichannel TV.

    Top shows include E4's Friends and ER, starring Noah Wyle, and Buffy the Vampire Slayer, starring Sarah Michelle Gellar, on Sky One.

    A BBC spokesman said "We are not surprised by the figures but our own digital channels have contributed to them.

    TheChildrens channel CBBChad a partticularly good week because of the Easter holidays. Under Director General Greg Dyke the BBC has launched a string of digital channels, all funded by the licence fee but as yet available to less than half the population.


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