128K is not Broadband .....Official

spongebob

In the UK their Advertising Standards people Upheld a complaint to the effect that 128k is NOT Broadband.

Only 2 companies offer a 128k product in Ireland, Eircom (Basic Rate ISDN) and NTL themselves against whom the complaint was upheld in the UK.

Story in the Register . If 128k is not Broadband I assume it is therefore not High-Speed either and should not be branded as such....very misleading that. NTL had called it "HIGH SPEED BROADBAND" in the AD .

Our Advertising Standards people should be made aware of this judgement before the next raft of complaints about Eircom are submitted I am afraid that they may decide that 2.4k is High Speed in the E-Tub of Europe ®©®®™™



M

Dustaz

Actually the topic here is a bit misleading.

128k according to Oftel IS broadband. However, according to the UK advertising standards people, consumers think that broadband is generally 512 or above and any broadband products below this should be qualified with further explanation.

Its a remarkably fair decision that they have made, but i fear that since it has no grounding in actual standards ntl will get it overturned.

at the end of the day, unfortunatly, 128K is broadband

spongebob

The RADSL product with a guaranteed 256k speed is not Broadband either ..........

As you said Dustaz it may be fast but cannot be flatly described in the UK as Broadband . The ads require a heavy qualificaton to shoo them into the 'honest and truthful' corral.

M

crawler

Actually Muck - if anything less than 512k is not "broadband" then NO RADSL product should carry the "broadband" label...it's not guaranteed and it can vary

Mind you - who care what it's called - the function it serves is the important thing.