BT marketing campaign aims to increase DSL subscriptions to 24,000 per week

niallsmart

"BT is to spend £1 million a day on the most intensive TV advertising campaign ever seen in the UK as part of its drive to double the weekly take-up of broadband.

A total of £10 million will be spent in ten days between 22 September and 2 October to advertise the potential of broadband.

The campaign - called Possibilities - will also include a specially created online game, using characters from the advertising, which is expected to involve a record six million people over a three-day period.

The ten days of blanket TV advertising is a key part of BT’s drive to get one million asymmetric digital subscriber line (ADSL) broadband connections by the summer of 2003 and increase the weekly average from 12,000 to 24,000. "

http://www.bt.com/btnews/Btn_DtlNews.jsp?BV_SessionID=@@@@0053906545.1032514104@@@@&BV_EngineID=cccdadcgfidjdmhcflgcefkdffndfkl.0&ArticleID=33481&obsOID=33481&obsType=BT_NEWS_RELEASE&vStore=1128&obsPage=%2findex.jsp

Ok, so it's a BT press release -- it has to be taken with a pinch of salt. But how many new DSL connections are €ircom installing per week? 24? 240?

Welcome To The Banana Republic!!!!!!

LoBo

Sounds better than our handbag thieves. Can we become part of britain again?

Dangger

Completely OT but I read somewhere that the new BT tv ad will have Jarvis Cocker bursting out of a "broadband pipe" and getting stuck hanging onto a lamp post as a BT engineer attempts to stuff him back into the pipe!

dahamsta

The contrast between BT in Britain and their subsidiary here is just astounding. Ben Verwaayen sounds like a pretty cool guy - I wonder if he'd take Philip Nolan's job.

adam