Why perfume ads so weird?

corblimey

Subject.

I mean, okay, there's not a lot you can say about perfume apart from "oooh, it smells right nice", but the same can be said about, say, Carlsberg "oooh, it tastes of alcohol" but they've been doing quite nicely.

And it's every single ad, all arty and soft focus and stuff.

Was there a memo that I missed?

simu

It's all about creating an image.

Actually, you could go into a fair bit of detail about what the perfume actually contains and so on but most people aren't discerning enough to make such an approach worthwhile. Things will be different after teh revolution, though!

Sir Digby Chicken Caesar

but sadly, afer the counter revolution they'll be right back to normal

Setun

Sex.

Always sexual imagery.

Always.

John R

corblimey wrote:

I mean, okay, there's not a lot you can say about perfume apart from "oooh, it smells right nice", but the same can be said about, say, Carlsberg "oooh, it tastes of alcohol" but they've been doing quite nicely.

Well if Carlsberg successfully sold their piss water for €100 a pint as the perfume companies manage to they would disappear up their own arses when it came to adverts as well.