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Banner ad rates

  • 07-10-2005 3:47am
    #1
    juddd
    Closed Accounts Posts: 100 ✭✭


    How much would I charge to place a banner ad on my site for a company, the banner would be about 500x60 and the site would have high volume traffic?


Comments

  • #2
    Culchie
    Registered Users, Registered Users 2 Posts: 5,047 ✭✭✭Culchie


    What is your definition of high volume?

    How many unique visitors are you getting per month?


  • #3
    fintan
    Closed Accounts Posts: 647 ✭✭✭fintan


    Depending on the quality of the website in terms of target market being reached by advertisor, size and positioning of the banner ad, the marketing information you provide them and how many people actually click the ad on your site

    Your looking at anything from €1 to €15 per thousand impressions. High volume sites like rte charge for around €10 for a banner ad at the top of the page, bigger sky scraper style ads running down the right hand side of the page would be rough €14

    But there would be a minimum spend of about 1,500

    You can judge yourself what you should be charging or if you post up more info maybe we can help


  • #4
    leftofcentre
    Registered Users, Registered Users 2 Posts: 241 ✭✭leftofcentre


    A premium Irish site, would be on average €6-€7 CPM for a banner. A 2nd tier site, €2.

    Lots of site claim stupid figures like €20 but its all bull.

    For you own site just sell it on a fixed position basis, eg X for a month its less hassle.


  • #5
    fintan
    Closed Accounts Posts: 647 ✭✭✭fintan


    leftofcentre, i'd be interested to know what premium irish website is offering 6-7 cpm for a banner?

    only way i could see that happening is with committing to a long term contract and even then still seems on the low side


  • #6
    leftofcentre
    Registered Users, Registered Users 2 Posts: 241 ✭✭leftofcentre


    Well I was an online media buyer for 4 years ;-)

    Obviously I can't meantion specific names, but I have never paid more than €10 cpm for ANY irish site and thats for one off campaigns not long term.

    There is a lot of smoke and mirrors that goes on, eg lots of 'bonus' impressions, or 'psuedo sponsorships'.

    My own view is that sites get hung up on the CPM price, what really matters is the total spend.


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  • #7
    juddd
    Closed Accounts Posts: 100 ✭✭juddd


    millioneuroweb wrote:
    The newest buzz of the web is the "buy pixels"....www.themillioneurowebpage.com

    I seen a story about that on skynews.co.uk, some buisness student in Nottingham university created a website and charged $1 per pixel and is on his way to becoming a millionare.
    check it out WEB MAKES STUDENT RICH
    Could that be you......hhmmm.

    And thanks for the info folks, most helpful.


  • #8
    millioneuroweb
    Closed Accounts Posts: 1 ✭millioneuroweb


    Wish it was! Just giving a euro version a go!
    juddd wrote:
    I seen a story about that on skynews.co.uk, some buisness student in Nottingham university created a website and charged $1 per pixel and is on his way to becoming a millionare.
    check it out WEB MAKES STUDENT RICH
    Could that be you......hhmmm.

    And thanks for the info folks, most helpful.


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