Your favourite ad campaign?

chicken_food

A quick question. What has been your favourite ad campaign (over any media)? Im a student in Dit marketing at the moment so id appreciate opinions from people who actually work in the business.
One of my favourites had to be the eric cantona nike ads.Especially after the whole kung fu kick. I thought it played off the situation brilliantly.

leftofcentre

I think the new mini campaign is the strongest i have seen in recent years.

Irish campaigns, the carlsburg ones before they didn't know when to stop.

Ah ha! the lotto one with the hippy chick going on about if you one she would spend the cash on wild horses in leitrim. The tagline was 'play lotto or it could be her', I thought that was an excellent concept and the best lotto ad i have ever seen anywhere - what agency done that ad?

Oh yeah and the meteor one with the hamster http://www.chemistry.ie/GeneratedItems/portfolio/tv_3_meteor.mpg

I'll stop now

whiskeyman

Have to agree with leftofcentre here - the best campaign I've seen in Ireland was the Carsburg World Cups one for the Korea / Japan World Cup in 2002.
The McAteer TV ad (where he dreams he scores the winner against Brazil), the "Holland qualfies for World Cup" bus shelter poster showing Mattie Hollands jersey (we knocked out the Dutch!!) and a few other outdoor and radio ads.
It just captured the spirit of the nation leading up to 2002 and they've kept building on it with their current campaigns - not many campaigns can do that.

Another I like is the one for Skoda.
Skoda always came second fiddle to the likes of Lada for slagging jokes and the company knew it.
However, after a buy-out and much restructuring the motor industry and trade began to realise these cars were top notch.
Now all they had to do was inform the public, and they did it jokingly playing on their perceived view.
I remember one TV ad of a car transporter driver loaded with top spec Skodas pulling up outside a dealership only to get out and check the delivery address as he's sure there's some mistake.

RedorDead

leftofcentre wrote:

I think the new mini campaign is the strongest i have seen in recent years.

Irish campaigns, the carlsburg ones before they didn't know when to stop.

Ah ha! the lotto one with the hippy chick going on about if you one she would spend the cash on wild horses in leitrim. The tagline was 'play lotto or it could be her', I thought that was an excellent concept and the best lotto ad i have ever seen anywhere - what agency done that ad?

Oh yeah and the meteor one with the hamster http://www.chemistry.ie/GeneratedItems/portfolio/tv_3_meteor.mpg

I'll stop now

Agreed with carlsberg. They have gone on a little bit with it lately. They had one classic in the eighties. The one witb the dusty customer complaints dept with the phone ringing. Very clever.

Culchie

I love the 'No Nonsense' campaign with Peter Kay for John Smith.

The one in the Indian Restaurant, and the defender in the 'keepy-up' football session are the best ones.


Irish Campaign .... I thought Statoil's ad campaign with 'Eric' was extremely successful in building brand awareness for a new entrant.

Rotide

leftofcentre wrote:

Ah ha! the lotto one with the hippy chick going on about if you one she would spend the cash on wild horses in leitrim. The tagline was 'play lotto or it could be her', I thought that was an excellent concept and the best lotto ad i have ever seen anywhere - what agency done that ad?

Mcconnells were the agency behind that campaign. Not sure who the director/production company was.

Theres been a few good Irish campaigns in the past few years. Guiness Quality (blokes in a pub telling storys), Carlsberg before it got way too old and the Heineken green energy Transformers campaign.

Internationally, that Honda campaign is the best thing out there for ages. Even though the ads have nothing much in common, i think theres quite a nice campaign feel to them.

Culchie

and RaboDirect's "straight talking bank" campaign is very good at the moment.

Genghis

Sabeo Technologies have a good couple of ads running on Newstalk at the moment, where they take a pop at Windows, and portray a cynical attitude to IT ("Isuppose some guy with a motorbike and a pony tail will be supporting it"). They have thankfully stopped the annoying "I've gather you today to make an announcement" ad they had been running previously.

There is another one that always makes me laugh, but tragically I can't recall who it is for. It involves a Dr Doolittle character who believes he converses with animals, and has him rejecting the offer of a cigar. I haven't heard it in a while.

On TV the new Nano ad is very effective for Ipod, can see it being a hit.

I generally like the Carlsberg ads mentioned (though I always thought the customer complaints one risked a negative "we ignore complaints" message). However, the Carlsberg moments one at the minute is plain annoying - not only does it feature (I think) Don Wycherley - the most annoying radio voice-over - it also portrays men (as usual, I guess) as moronic sports-crazed lunatics ("The Berlin Wall fell?").

Genghis

Oh, I forgot to mention the Imagin Broadband ads - quite good too, especially the one about the Eastern European bi-sexual who is attracted to the bald , fat, glasses-wearing man.

Nala

yeah the new iPod Nano ad is good.

Creamy Goodness

the transformers - heineken green energy ad's

band member1:"yore outta the band"
band member2:"ma! ma! they kicked me outta the band"
mother:"whatcha mean he's outta the band? he IS the band."
mother walks out.
band member1:"only messin, you are out of the band"

lardboy

The "Wake up to the West " campaign is very good at the moment, very evocative. The best overall ad? Probably the old Maxell "Me ears are alight" TV ad is my favourite.

audge

Howdy, just started in a marketing position so thought I would give my two cents. An ad does not have to be artistically brilliant in order to be effective. Obviously I have favourites ads, who doesn't? Guess my favourites woudl b The Guinness ad where the guy swims to america to apologise, love the way it tells a whole story in one word. Loved the guinness ad where the team loose the match, and everyone in the pub indepressed, and then a guy from the winning team bursts in cheering, excellent! Guinness ads are always excellent! But I also love the Q102 Telepathic firends ads, not genius, but effectivem they make you look twice, and the same goes for the lynx effect ads, and the twix ad, where the guy ducks and the girl goes flying into the tree. I love the old tango ads to, and the hula hoop ads, oh, and the club milk ads, and the getto cake ads. Basically, any ad, with a catch phrase, that works its way into converstation has got to be good.
You know when you've been tangoed!
Hula Hopps are round, their staying round, and they'll be around, FOREVER!
If you like a lot of chocolate on your buscuit join our club.
you gotta get a getto, you gotta get a getto cake, if you like them freshly baked you gotta get a getto cake!!!

I know your all singing along!! Ha ha ha!

Raytown Rocks

I love the new Irish pubs adds. The ones with Dara o Brin doing the voice overs. They make me laugh my ass off, very witty.

Also like the new Amstel ad for the "New World" its very funny also.

chillywilly

the miller ad is brilliant......he is on his bike going dsown hill

audge

the yellow pages ad, with the guy pretending to give out to the hair dresser while his sister is in the car outside!!!

Quirk

My favorites have always been the Volkswagen Print ads. They are always make you smile to yourself just enough to inspire you to share them.

ubiquity

The imagine broadband ads...baby & chips
and the FBD ads