Advertisement
If you have a new account but are having problems posting or verifying your account, please email us on hello@boards.ie for help. Thanks :)
Hello all! Please ensure that you are posting a new thread or question in the appropriate forum. The Feedback forum is overwhelmed with questions that are having to be moved elsewhere. If you need help to verify your account contact hello@boards.ie
Hi there,
There is an issue with role permissions that is being worked on at the moment.
If you are having trouble with access or permissions on regional forums please post here to get access: https://www.boards.ie/discussion/2058365403/you-do-not-have-permission-for-that#latest

ITV confirms plans for FTA kids channel

  • 19-08-2005 04:48PM
    #1
    dmeehan
    Registered Users, Registered Users 2 Posts: 2,458 ✭✭✭


    http://www.digitalspy.co.uk/article/ds23621.html

    ITV has confirmed that it will be launching a dedicated kids channel "within the next six months".

    The as-yet untitled station will be available across all platforms, including Freeview, and is expected to timeshare with ITV4, the new male-oriented channel launching on November 1.

    Programming will draw on the expansive CITV library, although the channel intends to "expand commissioning opportunities and acquisitions" in the coming months.

    "A dedicated kids channel will enable us to fully exploit our existing library of quality children’s programming and build valuable brands around new properties such as Granada’s Pocoyo," said Jonathan Lewis, ITV’s Director of Digital Channels. "We will also reap the benefits of being the only commercial children’s channel on Freeview."

    ITV has been keen to enter the competitive children's multichannel market for some time but "legal difficulties" have proven a persistent obstacle; a possible joint venture with Nickelodeon was recently abandoned because of the complications.

    Sources tell Digital Spy that Disney's 25% stake in GMTV is the root of ITV's woes, but that the breakfast broadcaster is being placated by handling sales for the new channel.

    "This is a very competitive and specialised market, in which GMTV’s sales team have real expertise and experience," added Lewis. "It makes absolute commercial sense for us to exploit that expertise and work with the team that is closest to that market."


Advertisement