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Ads on UTV!!!!

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07-01-2005 3:30am

#1

Mimikyu

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#2 07-01-2005 3:34am
Basq

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The better question is: why are you watching 'Grounded For Life'?

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#3 07-01-2005 3:35am
RobertFoster

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it's because UTV don't show ads while other areas (like ITV in London, where the film is coming from) have ads.

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#4 07-01-2005 3:43am
Mimikyu

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#5 07-01-2005 5:35am
heggie

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are you sure about that? i always thought it was because they have met their daily ad time on tv, and cannot legally show any more

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#6 07-01-2005 5:44am
Miles

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Yea, they slot ad time so local areas can sell it. They are trying to do what they do in the States. It drives up ad revenue.

They are probably doing it at non peak times.

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#7 07-01-2005 8:41am
trotter_inc

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What's worse is when they break a film for half an hour or more to go to the f*ckin news It turns me off watching the fil altogether!

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#8 07-01-2005 12:34pm
Lump

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The reason RobertFoster gave is correct.... Areas like london will show ads. Also it's for scheduling, they may have a gap in the schedule that is an odd time that they want to fill with a movie that's say 15 minutes short of the gap. Cause it's late night they're not bothered about sticking that logo up.

John

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#9 07-01-2005 1:07pm
Cactus Col

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basquille wrote:

The better question is: why are you watching 'Grounded For Life'?

Grounded For Life is class. Funnier than most other american sitcoms on at the moment. And that includes the Larry Davis show and Arressted developement.

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#10 07-01-2005 1:29pm
doh.ie

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Anyone with an FTV card for Sky Digital should add the other ITV regions to Other Channels and do a quick check during the "Back Soon" to see what's on elsewhere.
You'd be amazed at how many actually don't have any ads at all, but Lump and Robert are right - one or two - usually Scottish and London are the ones which will have ads in that space. (Though even then, both can come up short and end with about 30 seconds of Back Soon anyway!)

You have to admit the Back Soon music is funky though!

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#11 07-01-2005 1:47pm
Lump

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Plus not many companies want to pay for advertising space at that time of night... hence back to the scheduling....

John

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#12 07-01-2005 1:54pm
segadreamcast

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"And that includes the Larry Davis show"

You mean to say that 'Grounded for life' is better than 'Curb Your Enthusiasm'? Get real.

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#13 07-01-2005 2:23pm
doh.ie

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Lump wrote:

Plus not many companies want to pay for advertising space at that time of night... hence back to the scheduling....

True - the was a time when ratings weren't even measured between 4am and 6am (and some time before that 2am-6am), so if no-one's watching, not much point in carrying adverts. That said, it does puzzle me that ITV wouldn't use the 2 minute Back Soon segment to just advertise four or five of its programmes. I've seen other channels do this - show promos rather than ads when there are none to show - so it seems odd that Back Soon would be preferable to self-promotion for regions where no ads were being shown. Maybe the regions are just too lazy to bother.

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#14 07-01-2005 2:38pm
Lump

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Well The BBC uses server based broadcasting, I assume the other broadcasters do to, so it wouldn't be that hard.... Maybe it'd cost too much money to plan or something who knows. Find someone who works for ITV

John

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#15 07-01-2005 2:48pm
DMC

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We actually had this discussion only three months ago here but it is an interesting topic.

As the lads here have said, and I did in the other thread...

The reason that the "Back Soon" message is there is that overnight, like so much of UTV's schedule is networked from ITV1 London. Now, in some parts of Britain, ad time is sold for the midnight-6am slot, but not much. UTV doesnt at all, so hence, UTV has the "Back soon" screen, while the rest of ITV1 probably has ads. UTV doesnt show the film the whole way through, as they dont transmit the programme, the ITV1 network does. It is up to the local studio to put ads in at the ad breaks, but UTV doesnt.

It also means UTV is on auto-pilot all night, and if it breaks down, gawd help the on-duty security guard! (and it has happened in the past!)

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#16 07-01-2005 4:50pm
Lump

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Well when things are server based... it's normally left running with a tech on call.

John

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#17 07-01-2005 6:14pm
Wertz

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The OP should count himself lucky.
Which would he prefer; 3 minutes of Crazy frog ringtone ads or a Back Soon sign...?

Just go and make a cuppa during the break FFS...

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#18 07-01-2005 6:37pm
doh.ie

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Wertz wrote:

The OP should count himself lucky.
Which would he prefer; 3 minutes of Crazy frog ringtone ads or a Back Soon sign...?

Just go and make a cuppa during the break FFS...

Crazy frog - LOL! When you put it like that, it makes Back Soon practically Bafta-winning television.

I can never change the channel quick enough on MTV, long before ANY ads come on for fear I'll end up watching one of those ringtones ones by mistake. No better than the 57777 ones on TV3 every other ad, but just as sanity-threatening.

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#19 07-01-2005 7:44pm
Mimikyu

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#20 07-01-2005 8:21pm
John R

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Problem is at that time of night 4 minutes of a static screen and musak is pretty hard to stay awake through.

It used to be a regular occourence that a fault would occour in UTV and they would be blanked out for the rest of the night until someone came in in the morning and noticed it.

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