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Amazon building custom OS to replace Android based FIRE OS on future devices.

  • 10-11-2023 6:13pm
    #1
    Registered Users, Registered Users 2 Posts: 3,794 ✭✭✭


    Amazon are reportedly in the final stages of development of a new linux based OS codenamed 'Vega'.

    Amazon plans to eventually move away from Android completely across all of its new devices. Vega is meant to run not only on Fire TVs and smart displays, but also in-car entertainment systems and other future hardware products.

    With Vega, Amazon also avoids further conflicts with Google. The two companies long fought over Amazon’s use of Android, with Google for some time pressuring hardware makers not to build Amazon-powered smart TVs.

    ...these competitive pressures likely weren’t the main reason for Amazon to switch to Vega. What Amazon really cares about is reaching hundreds of millions of eyeballs on a wide range of inexpensive devices, and then monetizing those eyeballs with ads and services – and a custom OS built-in house may just be the best way to do that.




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