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Bauer Media aquire iRadio

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  • Registered Users Posts: 885 ✭✭✭doc22


    Is the radio market that lucrative ?



  • Registered Users Posts: 2,540 ✭✭✭its_steve116


    A fully-national SPIN sounds intriguing. The iRadio brand would be a bit of a loss if it went but times change and things change with them...



  • Registered Users Posts: 13,131 ✭✭✭✭flazio


    We'll just have to see how long Beat hold out.

    Of course this is subject to regulation approval which isn't guaranteed. They may well say to Bauer they can only take either the North West or North East. North East would make more sense as you could just extend Spin 102's reach into the commuter belt.



  • Registered Users Posts: 2,398 ✭✭✭tinytobe


    Is there a reason, why iRadio doesn't cover the South of the Republic of Ireland? Other ILRs objected?



  • Registered Users Posts: 68,848 ✭✭✭✭L1011


    Because they didn't win those franchises - the country (bar Wicklow, oddly) was split in to four regions.

    They didn't exist when Beat was issued, can't remember if they even applied for Spin SWs.



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  • Registered Users Posts: 6,081 ✭✭✭Declan A Walsh


    I remember when Communicorp (the previous owners of most of the existing Bauer Media-owned stations) were not allowed to buy FM104 and Q102 because of competition/monopoly issues. Bauer Media successfully added Red FM to its roster of stations and is now about to take iRadio subject to regulatory authority. Will the same criteria apply this time as regards competition/monopoly?



  • Registered Users Posts: 13,131 ✭✭✭✭flazio


    Is Red FM a similar demographic to Spin and iRadio, because I can well see them relaunching Spin 103.8, Spin South West, Red FM and iRadio into one "Spin Radio". Maybe launching a new logo that turns the (i) in Spin into the i of iRadio.

    Probably means the closure of the Monksland studios outside Athlone.



  • Registered Users Posts: 68,848 ✭✭✭✭L1011


    It was just fm104. They had to sell it to UTV who already owned Q102

    The concern there was the Dublin market. Bauer have no local stations in the i franchise area so it is unlikely to matter.



  • Registered Users Posts: 275 ✭✭chilloutrelax


    More people to put money into the cash machine 😜



  • Registered Users Posts: 883 ✭✭✭radiotrickster


    I heard Suzanne Kane on 98fm say they’ve given away over 3 million with it (I think she said that was this year alone but I could be mistaken) which would make you believe they must have taken in a minimum of 6 mil but likely above 10 mil so far.



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  • Registered Users Posts: 2,610 ✭✭✭channelsurfer2


    One would think that this proposed buyout would not go ahead if the CCPC gets involved but Bauer will promise lots of stuff then as soon as they get the goahead will shutter a lot of the Athlone base and centralise it.



  • Moderators, Entertainment Moderators, Science, Health & Environment Moderators Posts: 14,409 Mod ✭✭✭✭marno21


    Bauer don’t own any local stations in iRadio’s coverage area. There is no geographical competition issue there. It’s the same in the UK, Global can’t buy up every station in one area but they can buy up as many stations as they want in areas they don’t serve yet.

    This purchase has been on the cards since they bought RedFM. Some serious networking/rebranding on the way surely



  • Registered Users Posts: 13,131 ✭✭✭✭flazio


    So, shouldn't be a problem with the competition authority but what about the BAI? iRadio are still technically 2 separate stations as the advertising is targeted to either the North West or North East depending on which frequency you are tuned into and also your cars auto tune won't automatically switch from a former i102-104 frequency to an i105-107 frequency if you so happen to be traveling from Galway to Dundalk for example. Would separate station identifiers, separate advertising and the 5 or so radio licences be enough to allow Bauer run the youth stations as one Almost Nationwide (Shaws FM 😁) youth station or will they need a new license altogether.?



  • Registered Users Posts: 3,029 ✭✭✭RoTelly


    I think the CnaM (the new BAI), will allow it to go ahead.

    I am surprised that Bauer haven't the same restrictions put on them as Communicorp had.


    ______

    Just one more thing .... when did they return that car

    Yesterday





  • "and also your cars auto tune won't automatically switch from a former i102-104 frequency to an i105-107 frequency if you so happen to be traveling from Galway to Dundalk for example."

    Noticed this as well travelling from Mayo to Dundalk. Why isn't IRadio a single entity for AF/RDS purposes? It's something they should fix IMO.



  • Registered Users Posts: 13,131 ✭✭✭✭flazio


    Because, as far as I'm aware, different sets of ads play depending on North West or North East. Advertisers would be upset if people's cars cut off their ads mid way for someone else's ads. There's probably technical permissions that need to sought from the regulators as well. Easiest thing they should have done is leave something in the RDS display that distinguishes the two. "iRadio NW" and iRadio NE" for instance.



  • Registered Users Posts: 68,848 ✭✭✭✭L1011


    Legally it is still two entirely seperate stations; albeit with identical renewal dates - NWs first licence was extended to meet NEs expiry.

    That they now network 24/7 bar ads is a different thing to the licence; the licence determines frequencies and PI codes.





  • Yes, that would make sense re the ads. On my car radio IRadio NW has the IRadio logo displayed when tuned in. IRadio NE doesn't have the logo, just plain 'IRadio' in text only.



  • Registered Users Posts: 1,482 ✭✭✭KildareP


    I would have thought so a few weeks ago, but the UK has taken somewhat of a turn in recent times.

    Global - who were well ahead of Bauer on the buy/fire/network expansion plan - appear to have had a rethink in the last few weeks.

    After being able to relax their various local licenses to minimise the local content required, and networking almost entirely from London, Capital's full midweek 6am-7pm schedule is now local from Scotland along with weekend breakfast, with Heart's schedule reported to be following suit shortly.

    In a further turn of events in the last week or so, the Galaxy brand has quietly appeared in the Global player. Galaxy was massive in its franchise area in the North East before Capital's expansion wiped it out but little known throughout the rest of the UK.

    Whether Bauer continues as they have, or follows Global in having a rethink, will be interesting to watch!



  • Registered Users Posts: 13,141 ✭✭✭✭Losty Dublin


    They have given it permission in principle, so my sources in Warrington Place tell me. There were some details to be ironed out, the arrangement of which was slowed down as the Quango was reforming. However the essence of the deal is sorted out now and rubber stamping is imminent.



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  • Registered Users Posts: 3,029 ✭✭✭RoTelly


    Can nothing be done in tandem in this country. I was talking to someone the other day that said there funding had been postponed on several occasion for an event they were holding because of the debacle at RTÉ and because of the BAI becoming the CnaM. Did the staff just stop working on everything else.


    ______

    Just one more thing .... when did they return that car

    Yesterday



  • Registered Users Posts: 13,131 ✭✭✭✭flazio


    Looks like it went through all right. The Cash Machine has arrived to iRadio.

    https://www.instagram.com/reel/C0mYwX7NhnV/?igshid=N2ViNmM2MDRjNw==



  • Registered Users Posts: 5,907 ✭✭✭JDxtra


    Cringe video with a crude clip of Barry cut in. Awful.

    They are wasting no time squeezing cash machine money out of their listeners.



  • Registered Users Posts: 3,029 ✭✭✭RoTelly



    ______

    Just one more thing .... when did they return that car

    Yesterday



  • Registered Users Posts: 2,012 ✭✭✭Lewis_Benson


    It's a shyte station, and has been since about 2010.

    It was good when 102-104 had a variety of music on weeknights with different shows etc.

    Now it just plays the same muck every hour, with presenters who sound like they just came out of the womb.

    You'd hope something like this might improve it, but I can't see it sadly.



  • Registered Users Posts: 227 ✭✭turbocab


    Buying stations aimed at an audience that has long gone from fm radio listening.Not a good business model gone to the smartphone.Not a good business to be going into these days,Even Denis O brien bailed out years ago.He knew the writing was on the wall for youth based stations.



  • Registered Users Posts: 68,848 ✭✭✭✭L1011


    O'Brien needed money, that's why he bailed. He would never have sold his baby (98) otherwise



  • Registered Users Posts: 27 ryangontv


    iRadio has different PI codes on FM for NE and NW, 23E2 in Northwest and 23E3 in the Northeast, which differentiates the two stations for an FM set - which could play a part in this.



  • Registered Users Posts: 27 ryangontv


    Also just noticed iRadio is on GoLoud now... was in 64kbps MP3 for the longest time, now 96kbps, still at a sample rate of 22050 Hz (crikey).

    I think they have an AAC stream too at the same bitrate, however at 44100 Hz.


    Post edited by ryangontv on


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  • Registered Users Posts: 10 Tonywhest


    Do we thing that i will get rebranded Spin ? Or maybe both spin and i will be rebranded a more youthful name like Kiss? They want to buy Beat too but Des Whelan refuses to sell .



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