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What works in 2023 for new SaaS/B2B sites?

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  • 28-03-2023 10:25am
    #1
    ketchupmessi63
    Registered Users Posts: 54 ✭✭


    Hi all 🖐️

    Me and my group of friends are considering starting a new SaaS/B2B service about streamlining project management and providing better tools to our clients for a simplified day-to-day workflow. We're mostly focusing on companies comprising remote teams as we all got quite the mileage on that front. However, we are not quite there regarding aspects like on-page SEO and all of the behind-the-scenes stuff (link-building, achieving a diversified backlink profile, etc.).

    So, any tips there? Is it possible to perform that operation by ourselves (we're 4 at the moment) or should we outsource it (read: spend money for SEO?)

    Thanks!



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    #2
    noahungry
    Registered Users Posts: 59 ✭✭noahungry


    I think it's better to have one person who is "quite there", you know? The whole SEO package includes a million things, especially if you count in off-page SEO (and I see you intend to). I wouldn't experiment when the stakes are high. Has any of you ever done an SEO audit? 



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    #3
    ketchupmessi63
    Registered Users Posts: 54 ✭✭ketchupmessi63


    No, none of us has ever been involved in that sort of work and frankly, I have no idea which tools/paid services to use. Or can relying on Google Analytics be enough? And on that note, should we look at the off-page SEO efforts as a "full-time job"? I'm so-so confident that we can pull it off content-wise since we know the usual pain points companies face when scaling; but then again, they need to hear of us first, and preferably - soon :)



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    #4
    noahungry
    Registered Users Posts: 59 ✭✭noahungry


    Oh, man, a full-time job for a group of people, I would say! I mean you can have things done for you fast, you'll see a bunch of promises and offers that sound too good to be true. And a bunch of SEO cowboys using link farms and whatnot, and this can only compromise your rankings. A lot is going on as you said behind the scenes, the whole teams work to cover different aspects. To be honest, when I read about the SOPs this one agency has, even I was surprised, and I know a thing or two about link-building. Now, I'm glad you are confident with covering the content because you do need to have this set before starting, works a lot better than if you only have a home page. A blog section would be a good idea, to write exactly about what you mentioned. 



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    #5
    ketchupmessi63
    Registered Users Posts: 54 ✭✭ketchupmessi63


    https://www.boards.ie/discussion/comment/120410840#Comment_120410840

    Yeah, a blog section is exactly what I had in mind! Thank you a lot for the rest of your pointers as well, will try to implement them right! Cheers!



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