L'Oréal to remove the word 'whitening' from skincare products

SharpshooterTom

L’Oréal al has announced it will remove words like “whitening” from its products, as global anti-racism protests continue.

“The L’Oréal Group has decided to remove the words white/whitening, fair/fairness, light/lightening from all its skin evening products,” the cosmetics company said in a statement on Saturday.

The announcement follows the decision on Thursday by the Indian and Bangladeshi arms of Unilever to rename their locally marketed “Fair and Lovely” skin-lightening cream for the same reason.

Several companies – including L’Oréal – have been criticised recently for skin-lightening products after the global rise of the Black Lives Matter movement after the US police killing of unarmed black man George Floyd last month.

Johnson & Johnson said last week it would stop selling some Neutrogena and Clean & Clear products, advertised as dark-spot reducers in Asia and the Middle East.

Several American companies have said they would change their visual identity, such as Mars, which says it plans to develop its Uncle Ben’s brand, which uses a caricature of an African American man as its logo.

https://www.theguardian.com/world/2020/jun/27/loreal-to-remove-words-like-whitening-from-skincare-products

In other news Realtor's in Texas are going to stop using the word 'master' to describe bedrooms in the ongoing fight against global racism.

I personally think a lot of this is just window dressing, tapering around the edges and doesn't stop the real discrimination we see against minorities in employment, housing, healthcare, education. The wealth gap between whites and blacks in the US actually grew in the past 10 years (including under president Obama).

Fair and Lovely implies that darker isn't as lovely. I've no problem with cosmetics companies widening their definition of what is lovely, cosmetics companies have promoted a very narrow definition of beauty for as long as I've been aware of them, it's time they moved with the times. You don't have to be blonde and blue-eyed to be beautiful. Or fair to be lovely.

It's hard to imagine why anyone would object to updating very old-fashioned wording.

GoatBoy74

Candie wrote: »

Fair and Lovely implies that darker isn't as lovely. I've no problem with cosmetics companies widening their definition of what is lovely, cosmetics companies have promoted a very narrow definition of beauty for as long as I've been aware of them, it's time they moved with the times. You don't have to be blonde and blue-eyed to be beautiful. Or fair to be lovely.

It's hard to imagine why anyone would object to updating very old-fashioned wording.

Just so long as your not ginger. Ewww.

GoatBoy74

Candie wrote: »

Fair and Lovely implies that darker isn't as lovely. I've no problem with cosmetics companies widening their definition of what is lovely, cosmetics companies have promoted a very narrow definition of beauty for as long as I've been aware of them, it's time they moved with the times. You don't have to be blonde and blue-eyed to be beautiful. Or fair to be lovely.

It's hard to imagine why anyone would object to updating very old-fashioned wording.

Just so long as your not ginger. Ewww.

Necro

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