Spin SW To Be Partially Networked from Spin 1038

radiotrickster

Breakfast and drive will be kept local on Spin SW but the rest of the weekday schedule will be networked. No news on how the weekend will work yet.

On Communicorp’s site:

“SPIN1038 and SPIN South West has announced plans to increase its shared programming between SPIN South West and SPIN1038 in Dublin. The move will bolster the youth radio portfolio across both regions by bringing together the strength of a national network approach with the best of local content.

The hugely popular Breakfast and Drive-time shows on both stations will be retained while mid-morning and evenings will become shared across both regions, delivering increasingly relevant and engaging content for youth audiences. Localised news, sport weather and travel will be retained all day, every-day, on each station.“

https://www.communicorpmedia.com/spin1038-and-spin-south-west-announces-new-approach-to-drive-youth-audiences/

Could it happen with other other stations within the group I wonder?..Radio is going downhill...What will it be like in another few years?

L1011

Deleted User wrote: »

Could it happen with other other stations within the group I wonder?..Radio is going downhill...What will it be like in another few years?

98 has just made an obvious cost cutting move on breakfast, just as this is cost cutting and nothing else.

If they even vaguely try to make the shows appeal more to the SW audience they'll be throwing away Dublin listeners too

Yes,and as times go by..more cost cutting..Thats why I said, I wonder what radio will be like in the years to come...

L1011

Well I suspect Communicorp are polishing up for a sale and a new owner might be willing to spend (a bit) again

Dipole Keith

This is happening in the UK/US for years now, I’m surprised it has taken so long here, Spin are just a music station with 10 hits in a row, Makes sense if you ask me.

Losty Dublin

How did the BAI okay this one?

JamesReeves

Didn't they do this for a while before? They networked SPIN Hits with Nikki Hayes. Seemed to work fine, just the generic "you're listening to SPIN, This is SPIN" etc... instead of fully namechecking the stations. Will be interesting to see how it works this time

Long_Wave

Losty Dublin wrote: »

How did the BAI okay this one?

Nobody seemed to notice that the two spins were allowed to drop the talk shows a year or so ago and extend the daytime shows to 5 hours

Long_Wave

JamesReeves wrote: »

Didn't they do this for a while before? They networked SPIN Hits with Nikki Hayes. Seemed to work fine, just the generic "you're listening to SPIN, This is SPIN" etc... instead of fully namechecking the stations. Will be interesting to see how it works this time

They did, but that time it was more so to do with Nikki Hayes being an ex RTE national radio (and some TV) name rather than the obvious cost cutting that's happening now.

KildareP

Nothing new - Spin did it previously, iRadio did it back in the i102-104 and i105-107 days. Seem to remember way back the FM104 phoneshow was live on Red FM Cork for a short while after it launched.

Suspect we'll see more and more though.

Communicorp work with Global Radio in the UK who rolled out Capital, Heart and Smooth from London only stations to covering most of the UK by buying up local stations and rebranding them.

They "localise" each region by having the presenter prerecord each region's link in advance so "Jim from Limerick got in touch there on the Spin Southwest text number..." could still happen when the show is live from Dublin.

Communicorp bought out the excess stations that put Global over the ownership regulations there but simply license the Global brand and network feed from Leicester Square.

They'll have experience of seeing it work and will probably build upon that idea more and more here.

turbocab

KildareP wrote: »

Nothing new - Spin did it previously, iRadio did it back in the i102-104 and i105-107 days. Seem to remember way back the FM104 phoneshow was live on Red FM Cork for a short while after it launched.

Suspect we'll see more and more though.

Communicorp work with Global Radio in the UK who rolled out Capital, Heart and Smooth from London only stations to covering most of the UK by buying up local stations and rebranding them.

They "localise" each region by having the presenter prerecord each region's link in advance so "Jim from Limerick got in touch there on the Spin Southwest text number..." could still happen when the show is live from Dublin.

Communicorp bought out the excess stations that put Global over the ownership regulations there but simply license the Global brand and network feed from Leicester Square.

They'll have experience of seeing it work and will probably build upon that idea more and more here.

its the beginning of the end for fm youth and 20 somethings radio,they have all flown the nest to smartphone and internet,its only prolonging the agony

Long_Wave

turbocab wrote: »

its the beginning of the end for fm youth and 20 somethings radio,they have all flown the nest to smartphone and internet,its only prolonging the agony

It's a changed world since these youth regional licences were drawen up back in the Celtic tiger days, back then the youth used Nokia and Sagem 2g phones and still used CDs, if they wanted to know an answer to a basic question, they had to wait until Fridays so that Ray D'Arcy and his team could Google it for them.

KildareP

In some ways it seems to be going against what radio should be all about - hearing content you won't get anywhere else.

Unless radio can only survive into the future as a shop window to the "real" content - lots of stations now have their own podcasts and social media "channels" for their on-air shows where you now find a lot of what would have been prime on air content 10-15 years ago.

Clicks, likes and listens are guaranteed ad impressions unlike JNLR I suppose, more valuable to both advertiser and station.

Howard100

Dipole Keith wrote: »

This is happening in the UK/US for years now, I’m surprised it has taken so long here, Spin are just a music station with 10 hits in a row, Makes sense if you ask me.

On point.
Heart and capital have done this with massive success.
It's a music service, the presenters say very little other than talking up the music, showbiz, giveaways.

Will be interesting to see what happens when a Limerick gym want to give away 20 memberships on the mid-morning show ( which will be serving Dublin)

radiotrickster

Howard100 wrote: »

Will be interesting to see what happens when a Limerick gym want to give away 20 memberships on the mid-morning show ( which will be serving Dublin)

They’ll just be told they can’t.

end of the road

Howard100 wrote: »

On point.
Heart and capital have done this with massive success.
It's a music service, the presenters say very little other than talking up the music, showbiz, giveaways.

Will be interesting to see what happens when a Limerick gym want to give away 20 memberships on the mid-morning show ( which will be serving Dublin)

they will just do it on the drive time and breakfast shows i would imagine.

L1011

radiotrickster wrote: »

They’ll just be told they can’t.

Split voicetracking; more work for the presenter but its done on network stations elsewhere.