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Do Nintendo target the Adult Market any more?

  • 30-11-2019 5:58pm
    #1
    [Deleted User]
    Posts: 3,689 ✭✭✭


    No Nintendo ads aimed at adults like Nicole Kidman have been seen by me since then.

    Does Nintendo bother with Market segmentation like this?

    Or is it because it is impossible for Joe customer to develop a game for the Nintedo Switch etc?


Comments

  • #2
    CiDeRmAn
    Moderators, Category Moderators, Computer Games Moderators, Society & Culture Moderators Posts: 34,679 CMod ✭✭✭✭CiDeRmAn


    xieann wrote: »
    No Nintendo ads aimed at adults like Nicole Kidman have been seen by me since then.

    Does Nintendo bother with Market segmentation like this?

    Or is it because it is impossible for Joe customer to develop a game for the Nintedo Switch etc?

    A couple of things
    This post makes little sense, as the range of titles available on the Switch is considerable and diverse.
    It's not the same as the XB1 or PS4 but that doesn't make it any less legit and worthy.

    Nintendo advertising has been pretty clear that it seeks to appeal to a family, both as a group and individuals, with games aimed at young children, older children and adults of all ages.

    As for "market segmentation" I mean, what?

    One could instead ask, why does Sony and Microsoft spend so much on the male "gamer" instead of the same range of customers that Nintendo seek out.

    Not sure what the Nicole Kidman thing is, you're on your own there.

    Please, also, I hope this is not simply an attempt to troll Nintendo owners and those who post here.


  • #3
    Mr E
    Registered Users, Registered Users 2 Posts: 55,571 ✭✭✭✭Mr E


    They don't need to. 99.9% of their games don't presuppose age. They are fun for all ages. :o


  • #4
    Mickeroo
    Administrators, Computer Games Moderators, Sports Moderators Posts: 32,531 Admin ✭✭✭✭✭Mickeroo


    CiDeRmAn wrote: »

    Not sure what the Nicole Kidman thing is, you're on your own there.

    You need to hand in your badge :pac: Penelope Cruz did one too at some stage and Beyonce too apparently.

    https://www.youtube.com/watch?v=SttkU-8UWQE


    https://www.youtube.com/watch?v=bDVxZOYtOlM


  • #5
    super_furry
    Registered Users, Registered Users 2 Posts: 27,349 ✭✭✭✭super_furry


    Not really sure we need anymore of herself from Sex and the City getting all hot and bothered by Mario.

    https://www.youtube.com/watch?v=hm7RdEU2LYY


  • #6
    manual_man
    Registered Users, Registered Users 2 Posts: 15,264 ✭✭✭✭manual_man


    Nintendo's ads approach nowadays basically tries to tick all boxes:

    - friends enjoying gaming together
    - family likewise
    - single player adult gamers

    It's kind of generic, but it's clever too.

    As for the games catalogue itself (on Switch) there really is a lot to cater to all different tastes. In fact I regularly find myself overwhelmed by the sheer volume of choice.


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