Understanding Agriculture Billboard campaign

Ragner

Just read about this in the journal and I think its a great idea. Fight fire with fire.

Muckit

I see.

grassroot1

Who is paying for it?

Say my name

Ragner wrote: »

Just read about this in the journal and I think its a great idea. Fight fire with fire.

It's a nice idea and playing on the simple sentimentality to target the audience that the vegan campaign was also targeting.

However I wonder if a campaign or a simple poster should have been launched to target the all rounder audience who never gets pulled in by shock tactics or uses a bit of reasoning to look at the broader picture.
By that I mean play on the carbon sequestration and climate change idealism that is currently flooding the planet.

All you'd have to do is put up two pictures of soil. One under conventional tillage and one under conventional grassland with ruminant production.
Explain the colour differences in the soil and how the darker one under conventional grassland is due to more carbon being stored in the ground.
You could also go mamby pampy and say how that soil saves the world.

I've said compare conventional in both cases as it starts the debate and would show differences in both. Now obviously you could go cover cropping tillage soil and regenerative grassland farming but then you're really getting some farmers backs up. But for now the tillage sample of soil and grassland sample of soil and pictures of both on a billboard and how much carbon is in both would benefit the livestock sector.

Putting up a poster of calves and comparing it to humans staying at home or working away from home is nice and fluffy but if it is to get serious then unfortunately some people are going to have to be offended and by that I mean the tillage farmer (and a tillage farmer is anyone who tills the soil).

alps

It's alright until some working mums get their nose out of joint that we are suggesting their child rearing methods mean that someone else is responsible for rearing their children...

manno

Say my name wrote: »

Ragner wrote: »

Just read about this in the journal and I think its a great idea. Fight fire with fire.

It's a nice idea and playing on the simple sentimentality to target the audience that the vegan campaign was also targeting.

However I wonder if a campaign or a simple poster should have been launched to target the all rounder audience who never gets pulled in by shock tactics or uses a bit of reasoning to look at the broader picture.
By that I mean play on the carbon sequestration and climate change idealism that is currently flooding the planet.

All you'd have to do is put up two pictures of soil. One under conventional tillage and one under conventional grassland with ruminant production.
Explain the colour differences in the soil and how the darker one under conventional grassland is due to more carbon being stored in the ground.
You could also go mamby pampy and say how that soil saves the world.

I've said compare conventional in both cases as it starts the debate and would show differences in both. Now obviously you could go cover cropping tillage soil and regenerative grassland farming but then you're really getting some farmers backs up. But for now the tillage sample of soil and grassland sample of soil and pictures of both on a billboard and how much carbon is in both would benefit the livestock sector.

Putting up a poster of calves and comparing it to humans staying at home or working away from home is nice and fluffy but if it is to get serious then unfortunately some people are going to have to be offended and by that I mean the tillage farmer (and a tillage farmer is anyone who tills the soil).

They are just starting out and are looking for ideas. You can contact them via the website with your suggestions.

patsy_mccabe

https://twitter.com/hashtag/understandagriculture?src=hash&lang=en