Annoying Ads: EirGrid

Tangatagamadda Chaddabinga Bonga Bungo

I've seen ads for these people everywhere now. Online, radio and TV.

Why do they need to advertise? Every single Irish person loves electricity. They don't need to persuade us to love them.

They are not even selling anything. They are just highlighting how much we need them. But we know that. It's about the only thing that could start riots in this country. Maybe food as well. But if the electricity goes Ireland would not be happy.

Why are they wasting money with advertising to show how much we need them?

ytpe2r5bxkn0c1

It's a PR or public awareness campaign. Most people are aware of their supplier (e.g. Electric Ireland) and know that ESB Networks owns and maintains the Distribution network but they don't know that when it comes to Transmission lines, while ESB Networks owns them and does the work on them, Eirgrid develop and operate that portion of the network. So all the controversial transmission lines in development come under Eirgrid for design and planning. They've taken a lot of flack over these lines in recent years and were criticised for poor public consultation and for being, to many people, a faceless little know body. So, I suppose they trying to say who they are and why they are.

fritzelly

Waste of money as the average Joe has no need to contact them or even know who they are
State company spending money on a pointless PR exercise

Sir Osis of Liver.

Haven't seen it and been watching RTE all evening.
Going to keep an eye out for it so I can get annoyed.

dxhound2005

Tangatagamadda Chaddabinga Bonga Bungo wrote: »

I've seen ads for these people everywhere now. Online, radio and TV.

Why do they need to advertise? Every single Irish person loves electricity. They don't need to persuade us to love them.

They are not even selling anything. They are just highlighting how much we need them. But we know that. It's about the only thing that could start riots in this country. Maybe food as well. But if the electricity goes Ireland would not be happy.

Why are they wasting money with advertising to show how much we need them?

The people of Muff in Cavan would not agree.

JohnnyFlash

Leo Shaggy Twin wrote: »

It's a PR or public awareness campaign. Most people are aware of their supplier (e.g. Electric Ireland) and know that ESB Networks owns and maintains the Distribution network but they don't know that when it comes to Transmission lines, while ESB Networks owns them and does the work on them, Eirgrid develop and operate that portion of the network. So all the controversial transmission lines in development come under Eirgrid for design and planning. They've taken a lot of flack over these lines in recent years and were criticised for poor public consultation and for being, to many people, a faceless little know body. So, I suppose they trying to say who they are and why they are.

Excellent and knowledgeable summarisation. What isn’t that widely known is that the ESB own NIE Networks which owns the transmission and distribution networks in Northern Ireland, while Eirgrid carry out a similar role up there as they do in the Republic.

Eirgrid and ESB are both advertising heavily in an attempt to increase public knowledge of the role of the network owners and operators. They are two companies who will have a far higher profile in future years as we move towards the electrification of transport and heat.