Dealerships - and how they get it all wrong ..

Marlow

The boom is back .. well, the dealerships most certainly have it easy again.

The Hyundai dealership in Galway can't even spell the model names of their cars right:



And Windsor in Galway is still advertising that the new "191" is available.

How on earth did nobody proofread the signs before they got printed ?

/M

Del2005

For the last few years nearly every ad offers free Road Tax and its from multiple brands.

MEGA BRO WOLF 5000

Jaysus you’ve a lot to be worrying about.

colm_mcm

Number of Tucson’s sold in 2019 (191) = 2,793
Number of €26,995 model Tucson’s sold in 2019 (191) = 40

So basically pushing a model that represents 1.4% of the ones they sell and where they actively talk you out of buying because they can’t get them.

corks finest

Del2005 wrote:

For the last few years nearly every ad offers free Road Tax and its from multiple brands.

Yipeeeeeeee free tax for spending e20,000 +nah, rather buy 2nd hand and save E13/14,000

Marlow

Hunky Monster wrote: »

Jaysus you’ve a lot to be worrying about.

The thing i worry about is how unprofessional (as a whole) the industry is. Getting a model spelled wrong or still advertising last seasons model over a month into the ew season is taking the piss. Means it indicates, there are still too many fools out there.

Thats not a lot. It is actually something quite evident.

/M

Del2005

Marlow wrote: »

The thing i worry about is how unprofessional (as a whole) the industry is. Getting a model spelled wrong or still advertising last seasons model over a month into the ew season is taking the piss. Means it indicates, there are still too many fools out there.

Thats not a lot. It is actually something quite evident.

/M

The spelling is definitely an issue but the vast majority of people won't even notice as the human brain fixes these issues.

Why shouldn't a business push old stock when new stock comes in? If they didn't push the old stock of cars then there'd be a lot brand new cars being scrapped. If someone is only interested in the bit of plastic at the front and rear of the car and cheap tax (the vast majority of Irish buyers) then it doesn't matter to them if they have the current or old model, people who buy cars will know about what they want.

Marlow

Marlow wrote: »

The boom is back .. well, the dealerships most certainly have it easy again.

Record number of cars being bought directly from the UK as consumers take advantage of sterling's collapse would suggest they're not got it easy.

I think it's something like for every one new car sold a car is imported from the UK.

colm_mcm

You’d have to wonder how much money the dealers are making on the new cars.
Customers are more savvy and less loyal these days.

Lord Nikon

Deleted User wrote: »

Record number of cars being bought directly from the UK as consumers take advantage of sterling's collapse would suggest they're not got it easy.

I think it's something like for every one new car sold a car is imported from the UK.

...and quite a lot of dealerships importing from the UK, and making more of a profit than selling the Irish equivalent model. SIMI will complain about imports when they do it themselves, and all the blame is on the consumer.

bazz26

colm_mcm wrote: »

You’d have to wonder how much money the dealers are making on the new cars.
Customers are more savvy and less loyal these days.

Less loyal probably but more savvy? I don't know. Since the likes of PCP has became very popular I'd say a generous percentage don't take into account the overall cost of buying the car but rather just how much it's costing them per month and the headline % interest rate.

Lord Nikon

Lord Nikon wrote: »

...and quite a lot of dealerships importing from the UK

There is that!

colm_mcm

bazz26 wrote: »

Less loyal probably but more savvy? I don't know. Since the likes of PCP has became very popular I'd say a generous percentage don't take into account the overall cost of buying the car but rather just how much it's costing them per month and the headline % interest rate.

Aye but there’s definitely more shopping around done than there was 10 years ago when you could make €1500-3000 margin on a crossover. I’d say there’s a lot of stuff going out at cost just to hit numbers, especially with Hyundai as they’ll be aggressively trying to stay at number 1 in Ireland.
That’s only based on my own assumptions rather than any real information.

Marlow

Del2005 wrote: »

Why shouldn't a business push old stock when new stock comes in? If they didn't push the old stock of cars then there'd be a lot brand new cars being scrapped.

Err ... 191 vs 192 is not a model change or old stock vs new stock. Also the advertising is for the all new 191 ! ...

Cars do not get registered until the there is a purchase order. So the lack of change in the sign is pure laziness or ignorance.

/M

colm_mcm

Sign says ‘new 2019’ not ‘all new 191’

Marlow

Marlow wrote: »

And Windsor in Galway is still advertising that the new "191" is available.

colm_mcm wrote: »

Sign says ‘new 2019’ not ‘all new 191’

Reading all of my post would help !!!

/M

colm_mcm

colm_mcm wrote: »

Sign says ‘new 2019’ not ‘all new 191’

You mean a sign can have a whole two different messages on it? Well, I'll be... :pac:

colm_mcm

Marlow wrote: »

Reading all of my post would help !!!

/M

I did read your post. Please spell out to me what’s wrong because I can’t see it (apart from Tucson being spelt as Tuscon)

There’s no reference to 191 on the sign at all. And it is a 2019 model so I don’t get it.

Marlow

colm_mcm wrote: »

I did read your post.

Not really. Because Windsor is the Renault dealership in Galway across the road from the Hyundai dealership that the banners in my picture are from.

So my post is about 2 dealerships, both not getting their advertising right.

I did not post a picture of the signs at Windsor .. because quite honestly, taking pictures in traffic is a bit of a bummer. The one I posted here came from my dash cam.

/M

Phileas Frog

colm_mcm wrote: »

I did read your post. Please spell out to me what’s wrong because I can’t see it (apart from Tucson being spelt as Tuscon)

There’s no reference to 191 on the sign at all. And it is a 2019 model so I don’t get it.

There are 2 signs, there is only a photograph of one of them.

colm_mcm

I knew I was missing something

ShadowHearth

Meh, **** happens. Spelled it wrong. There would be bigger things I would worry about...

I just wonder how will whole industry will take a hit next year of wltp. The prices and tax bands will jump quite a bit. Then Irish budget soon and we all know, it will hit everyone hard.

Some brands already have increased prices on their cars or completely removed some engine choices. Would it mean they already adapted to it or they will increase price again next year?
It would be very naive to think that all these dealerships will absorb some of the cost.

Guy:Incognito

corks finest wrote: »

Yipeeeeeeee free tax for spending e20,000 +nah, rather buy 2nd hand and save E13/14,000

Youre not getting like for like though. You're getting a brand new item for the spending 20,000+ not soemthing with traces of various others people piss, ****, and all other bodily fluids on it . Plus years of their farts. Its had years of use (and abuse).

Buying used cars is fine but let's not try to kid ourselves in to thinking you're getting exactly what the person that buys it new is getting.

All of my cars have been 2nd hand bar 1 so I'm not coming at this from position of someone that is always in a new car.