Advertisement
Help Keep Boards Alive. Support us by going ad free today. See here: https://subscriptions.boards.ie/.
If we do not hit our goal we will be forced to close the site.

Current status: https://keepboardsalive.com/

Annual subs are best for most impact. If you are still undecided on going Ad Free - you can also donate using the Paypal Donate option. All contribution helps. Thank you.
https://www.boards.ie/group/1878-subscribers-forum

Private Group for paid up members of Boards.ie. Join the club.

Difference between Facebook & Google Analytics

  • 18-02-2019 07:44PM
    #1
    hairyslug
    Registered Users, Registered Users 2 Posts: 2,561 ✭✭✭


    Firstly I'm new to this so please excuse me if this is something simple.

    I'm comparing data from Facebook/Google Ads and analytics. Google Ads purchase value and analytics pretty much matches, there is a slight variance of about 8%. On the other hand there is a 450% variance between FB and analytics. I have read that this can be down to visitors turning off cookies and not having java. Is this really the case. Should I be able to trust FBs purchase figures. Thanks


Advertisement