"It's getting better" What is it?

seanryan10

Anyone remember an old irish radio jingle for a shop (we think).
The jingle uses the old Mama Cass song.
"It's getting better every day...better every day".
A bunch of us here trying to remember...

RINO87

SuperValu..... every time I hear that tune I remember being squished into the tiny seat on the trolley being wheeled by me ma around the local superValu!

seanryan10

You have made ten people VERY VERY happy!!

ford fiesta

I have a feeling that it wasn't Super Valu..I'm thinking more Dunnes Stores, or one of the smaller Irish supermarket chains of the 80s...with Larry Gogan doing the voiceover (not the actual singing)

BuboBubo

Think it was Centra

Wasn't Supervalu once known as L&N?

Expunge

BuboBubo wrote: »

Think it was Centra

Wasn't Supervalu once known as L&N?

I could have sworn it was a jingle for Londis

ford fiesta

I think the SuperValu brand as we know it, is relatively recent (late 80s perhaps). I think the ad in question pre-dates the SuperValu brand.

https://en.wikipedia.org/wiki/SuperValu_(Ireland)

More Music

Wasn’t SuperValu or Dunnes.

Think it was a smaller chain like Shop Local or Mace etc.

“Getting better every day (dum, dum), better every day”

Somebody please answer this.

Centra, just a walk away.

California Dreamer

Was it H Williams?

JoeA3

Definitely Dunnes Stores.

This is the tune - https://youtu.be/xqOMuR5Z530

denishurley

RINO87 wrote: »

SuperValu..... every time I hear that tune I remember being squished into the tiny seat on the trolley being wheeled by me ma around the local superValu!

I agree that it's SuperValu

AwaitYourReply

JoeA3 wrote: »

Definitely Dunnes Stores.

This is the tune - https://youtu.be/xqOMuR5Z530

Oh it was not Dunnes Stores - I think Larry Gogan used do voice-overs to their adverts alright though.

Not Quinnsworth either! Maurice Pratt was the face and voice of Quinnsworth supermarkets which were later acquired by TESCO Ireland.

I've looked at the lyrics and just to be sure I've also listened to the soundtrack clip you provided. I recall that this theme was used by Super Valu supermarkets (part of Musgraves) and although Centra is also owned by Musgraves I do not think they used it. Our local store has been a branch of Super Valu and my best guess is that it was used early-mid '90's.

johnayo

Oh.... OP, look what you have done. Im going around humming it all evening and trying to remember who it was for. Doing my head in.:eek::eek::eek:

dense

AwaitYourReply wrote: »

Oh it was not Dunnes Stores - I think Larry Gogan used do voice-overs to their adverts alright though.

Not Quinnsworth either! Maurice Pratt was the face and voice of Quinnsworth supermarkets which were later acquired by TESCO Ireland.

I've looked at the lyrics and just to be sure I've also listened to the soundtrack clip you provided. I recall that this theme was used by Super Valu supermarkets (part of Musgraves) and although Centra is also owned by Musgraves I do not think they used it. Our local store has been a branch of Super Valu and my best guess is that it was used early-mid '90's.

Dunnes Stores used the St Bernard brand as leverage and their USP at that time.

They would also have been too tight to pay royalties for an internationally known song.

Is the OP sure it was used by an Irish brand?

I recall the song being used but it could have been on TV as well by something like Unilever for washing powder.

California Dreamer

dense wrote: »

\

Is the OP sure it was used by an Irish brand?

100%

From asking others it seems to be Super-Valu but not the Super-Valu we know and love today. They used to be a much small brand.

dense

California Dreamer wrote: »

100%

From asking others it seems to be Super-Valu but not the Super-Valu we know and love today. They used to be a much small brand.

OK, the end of it was "Better every day, dum dum dum, Better every day, dum dum" to fade out.


So close, but yet so far!!!

AwaitYourReply

California Dreamer wrote: »

100%

From asking others it seems to be Super-Valu but not the Super-Valu we know and love today. They used to be a much small brand.

Musgrave's is originally a Cork based entity which has SuperValu, Centra in addition to other business interests including long established cash & carry business. Super Valu was better known in the Cork area and in it's subsequent years has undergone further expansion across Ireland.

When Roches Stores (originally founded in Cork) initially got out of operating their own supermarkets in all branches, the first decided to lease them out to Super Valu and eventually Roches Stores got out of the retail market altogether by selling their retail branch network to Debenhams. Incidentally Dunnes Stores was also founded in Cork and Ben Dunne Senior (Ben Dunne's father) who was working in Roches Stores in Patrick Street Cork sought a raise in his wages and when he was left disappointed, he decided afterwards that he would then open his own shop across the street from Roches Stores and the rest is history as they say!

dense

Was it for paint?


Long shot.....

ford fiesta

I am thinking again hard about this one.

Was it for the Evening Herald??

brettmirl

BuboBubo wrote: »

Think it was Centra

Wasn't Supervalu once known as L&N?

I think L&N and VG merged at some stage to become SuperValu?

Expunge

brettmirl wrote: »

I think L&N and VG merged at some stage to become SuperValu?

It's definitely not Dunnes. Their jingle was "Dunnes Stores better value beats them all!!!!" (Cha Cha Cha)

bucketybuck

Philips used to have that line at the end of their ads, this one for example:

There were a bunch of them, so thats where I remember it from anyway.

California Dreamer

http://www.dxarchive.com/1988_closedowns/Sunshine%20101%20Dublin%2030-12-88%20Station%20Closedown%20From%204.39pm%20to%206.05pm.mp3

13:15 in

Super-Valu

dense

California Dreamer wrote: »

http://www.dxarchive.com/1988_closedowns/Sunshine%20101%20Dublin%2030-12-88%20Station%20Closedown%20From%204.39pm%20to%206.05pm.mp3

13:15 in

Super-Valu

Nice one. Great ad, great song!

AwaitYourReply

brettmirl wrote: »

I think L&N and VG merged at some stage to become SuperValu?

SuperValu was founded in 1979 out of the larger outlets in Musgrave's VG chain (originally formed in 1960). The smaller VG stores became Centra. From a base of sixteen stores (mainly in Munster), SuperValu now has almost 200 stores in the Republic of Ireland, with 36 stores in Northern Ireland . Along the way the Musgrave Group pursued a policy of buying stores itself and then re-leasing them to individual retailers, such as they did after acquiring some of the bankrupt H Williams stores in 1987, L&N in 1995, and Wellworths (in Northern Ireland) in 1996. Often, if a retailer decides to sell a supermarket, Musgraves will buy the store itself and operate it as a company store until it can appoint a new owner. This has tended to keep the chain intact and ensure further expansion.

Sources:

https://en.wikipedia.org/wiki/SuperValu_(Ireland)

https://www.irishtimes.com/life-and-style/people/who-are-the-musgraves-1.1496444

https://www.irishtimes.com/business/roches-stores-links-up-with-musgrave-s-supervalu-chain-1.194245

https://en.wikipedia.org/wiki/Musgrave_Group

AwaitYourReply

Expunge wrote: »

It's definitely not Dunnes. Their jingle was "Dunnes Stores better value beats them all!!!!" (Cha Cha Cha)

Yep that's one of the Dunnes Stores adverts style for many years - the slogan would be sung first: "Dunnes Stores better value beats them all" and then alongside the up & down melody would come the voice of Larry Gogan telling you about the latest special offers in-store at Dunnes Stores. They used the brand "St. Bernard" a lot more in those days while Marks & Spencer's used the brand: "St. Michael" at it's stores.

Meanwhile Quinnsworth which was originally founded in 1966 replaced the former "Five Star Supermarkets" in Ireland in 1979. Quinnsworth itself was later acquired by TESCO Ireland in 1997 although; for many years it's Marketing Manager, Maurice Pratt was also the public corporate face & voice on all adverts across TV/Radio/Newspapers for many years. "Let's get it all together...at Quinnsworth" and "That's Real Value" were both used by Quinnsworthover the years. As far as I recall, Quinnsworth which had no connection with Feargal Quinn's "Superquinn" group. Incidentally, Superquinn supermarkets were eventually transformed into SuperValu outlets following changes to it's ownership.

Atlantic Dawn

Anyone remember Strider runners, basically Dunnes/St Bernard trying to be Adidas but with 2 stripes.

seanryan10

California Dreamer wrote: »

http://www.dxarchive.com/1988_closedowns/Sunshine%20101%20Dublin%2030-12-88%20Station%20Closedown%20From%204.39pm%20to%206.05pm.mp3

13:15 in

Super-Valu

God bless you