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Social media and targeted ads

  • 19-12-2017 8:50pm
    #1
    ygolometsipe
    Registered Users, Registered Users 2 Posts: 882 ✭✭✭


    I noticed an advert in my Facebook feed. There an anti eu political group promoting an Irish exit from the eu. I reported the advert as it annoyed me.

    Have any of you been targeted with political messages. Should this type of political targeting be illegal. I though all political parties had to get equal "air" time. With private feeds who knows what ads are been shown.


Comments

  • #2
    ytpe2r5bxkn0c1
    Closed Accounts Posts: 32,688 ✭✭✭✭ytpe2r5bxkn0c1


    They pay for the advert then they get the time. Same with billboards and any other advertising. Equal air time only refers to the likes of TV and Radio discussion in the lead up to an election.


  • #3
    ygolometsipe
    Registered Users, Registered Users 2 Posts: 882 ✭✭✭ygolometsipe


    Arturo Round Plasterboard wrote: »
    They pay for the advert then they get the time. Same with billboards and any other advertising. Equal air time only refers to the likes of TV and Radio discussion in the lead up to an election.

    Yeah but since everyone has there own feed who knows what kind of brexit type nonsense is being paid for. Some very powerful people want to see the EU broken up. It should be more transparent.


  • #4
    prunudo
    Registered Users, Registered Users 2 Posts: 7,908 ✭✭✭prunudo


    Not political but still worrying none the less.
    I was discussing a place my friend visited (although never actually mentioned the name) in a WhatsApp chat group, he posted a few photos/videos, I asked him how he got on at it etc etc.

    Not 5 minutes later an ad for same venue appeared on my Facebook feed. Whether it was done through geo tagging or what I don't know but it was freaky, hardly a coincidence, big brother is watching.


  • #5
    Hector Bellend
    Closed Accounts Posts: 3,667 ✭✭✭Hector Bellend


    Irexit.


  • #6
    [Deleted User]
    Posts: 0 ✭ [Deleted User]


    You just fit in the demographic they targeted on Facebook. It's crazy the ranges they can target; anything from the basics like age and gender, to whether you're a parent to teens, sports you like.

    Was part of a Facebook ad group and someone was asking for advice on marketing their cremation business. I told them to target those with elderly parents.


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  • #7
    aligator_am
    Registered Users, Registered Users 2 Posts: 1,598 ✭✭✭aligator_am


    ygolometsipe wrote: »
    I noticed an advert in my Facebook feed. There an anti eu political group promoting an Irish exit from the eu. I reported the advert as it annoyed me.

    Have any of you been targeted with political messages. Should this type of political targeting be illegal. I though all political parties had to get equal "air" time. With private feeds who knows what ads are been shown.

    As far as I know there should be a button / link on the ad that says "why am I seeing this", if you click it then it should show you which demographics were targeted by the advertiser.

    They could have simply targeted everyone in Ireland within a certain age bracket, depending on how much money they spend will determine how many times the ad is shown (they usually get charged a few cent if ad appears in your feed).


  • #8
    Stonedpilot
    Registered Users, Registered Users 2 Posts: 1,253 ✭✭✭Stonedpilot


    aligator_am wrote: »
    As far as I know there should be a button / link on the ad that says "why am I seeing this", if you click it then it should show you which demographics were targeted by the advertiser.

    They could have simply targeted everyone in Ireland within a certain age bracket, depending on how much money they spend will determine how many times the ad is shown (they usually get charged a few cent if ad appears in your feed).

    Wont happen. Too much info to consumer is bad news to facebook. Your a cash cow and they don't want rivals knowing how their segmentation system works.


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