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Virgin radio coming to Dublin ?

  • 06-09-2017 11:33pm
    #1
    Basal
    Closed Accounts Posts: 87 ✭✭


    Has anybody heard the rumour that an existing Dublin radio station is to be rebranded and relaunched as Virgin radio ?


Comments

  • #2
    MikeyTaylor
    Closed Accounts Posts: 2,670 ✭✭✭MikeyTaylor


    Basal wrote: »
    Has anybody heard the rumour that an existing Dublin radio station is to be rebranded and relaunched as Virgin radio ?

    Could you give me a hint please?


  • #3
    L1011
    Registered Users, Registered Users 2 Posts: 71,126 ✭✭✭✭L1011


    The company who owns the licence in the UK for the name owns two stations in Dublin. That may be the entire basis to the rumour.

    https://www.wirelessgroup.co.uk/home/

    If its true, its unlikely to be anything other than one of those two.


  • #4
    JDxtra
    Registered Users, Registered Users 2 Posts: 5,965 ✭✭✭JDxtra


    I can see that happening, it's not the worst idea in the world. They would also gain because of the Virgin name in all the Virgin Media advertising over here.


  • #5
    L1011
    Registered Users, Registered Users 2 Posts: 71,126 ✭✭✭✭L1011


    JDxtra wrote: »
    I can see that happening, it's not the worst idea in the world. They would also gain because of the Virgin name in all the Virgin Media advertising over here.

    You'll also gain Virgin Media's rotten customer service and hardware quality reputations.


  • #6
    Infoanon
    Registered Users, Registered Users 2 Posts: 4,768 ✭✭✭Infoanon


    L1011 wrote: »
    The company who owns the licence in the UK for the name owns two stations in Dublin. That may be the entire basis to the rumour.

    https://www.wirelessgroup.co.uk/home/

    If its true, its unlikely to be anything other than one of those two.

    Both Q102 and FM104 already have strong brand names so I would be surprised if either changed


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  • #7
    California Dreamer
    Registered Users, Registered Users 2 Posts: 2,645 ✭✭✭California Dreamer


    4FM? Wouldn't be the worst idea.


  • #8
    Losty Dublin
    Registered Users, Registered Users 2 Posts: 13,258 ✭✭✭✭Losty Dublin


    For as long as I can remember there has been a permanent rumour of the Virgin name been attached onto a station on Dublin. FM104 has always been the one that's most attached to any such rumour but given it's sure cash rich status and super ratings, why would it be renamed?


  • #9
    Basal
    Closed Accounts Posts: 87 ✭✭Basal


    The rumor I heard is actually 98fm


  • #10
    L1011
    Registered Users, Registered Users 2 Posts: 71,126 ✭✭✭✭L1011


    Basal wrote: »
    The rumor I heard is actually 98fm

    Would be rather odd considering the existing licencing arrangements but weirder things have happened.

    98fm has been floundering for a decade now - going as low as 4th and is stuck below its sister station; expensive presenter lineups that flopped and bought in shows have done nothing for it. But I can't see how aligning yourself to a brand that is effectively toxic could possibly help more


  • #11
    Infoanon
    Registered Users, Registered Users 2 Posts: 4,768 ✭✭✭Infoanon


    L1011 wrote: »
    Would be rather odd considering the existing licencing arrangements but weirder things have happened.

    98fm has been floundering for a decade now - going as low as 4th and is stuck below its sister station; expensive presenter lineups that flopped and bought in shows have done nothing for it. But I can't see how aligning yourself to a brand that is effectively toxic could possibly help more

    Is the brand really that toxic ? 98FM are floundering badly and need a major shake up


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  • #12
    L1011
    Registered Users, Registered Users 2 Posts: 71,126 ✭✭✭✭L1011


    Infoanon wrote: »
    Is the brand really that toxic ? 98FM are floundering badly and need a major shake up

    Take a look at the Virgin Media Talk To forum on here...


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