Confused about model variations? You will be!

_Kaiser_

So Audi have decided to move away from badging their cars with things like 2.0 TDI in favour of a system based on KW output instead..

Audi is hoping its latest move will make sense once it starts rolling out, since badges such as 2.0 TFSI will be replaced by something more obscure, like 30 TFSI. The names for the model series – A4, A5, A6, etc. – aren’t changing; it’s the power output designations that are getting overhauled

According to the German automaker, the move is being done because “engine displacement as a performance attribute is becoming less important to our customers.” In addition, the current designations doesn’t work very well for the future electrified models so Audi will be using two-numeral combinations.

So.. good move, or ridiculous marketing stunt? I'd be thinking more the latter myself. If they must change it, why not just use the BHP number as what they're suggesting still leaves a "range" per badge.

Stallingrad

Wouldn't fancy a 55hp Quattro myself.

ION08

I believe they have been badging them like this in the Middle East / China for a while now?

Article from 2015 .. Audi "50 TFSI"

http://www.drivearabia.com/news/2015/05/28/first-drive-2016-audi-a6-50-tfsi-in-uae/

ION08

They should just go back to red lettering and leave out any numbers

TFSI
TFSI
TFSI
TFSI

"Red Eye" FTW :pac:

_Kaiser_

That would keep the "red TDI" badge sellers on eBay busy anyway

A more sensible option (and which would cover their electric concerns) would be to use the BHP rating... "240 TDI Quattro" or "120 TFSI" or whatever.

Skylinehead

_Kaiser_ wrote: »

why not just use the BHP number as what they're suggesting still leaves a "range" per badge.

Because they're German, and Germans use kilowatts instead of horsepower.

_Kaiser_

Skylinehead wrote: »

Because they're German, and Germans use kilowatts.

Yea but if the idea is to move to a system that identifies the output easier, then sticking on "45" (anywhere from 227-248) doesn't make much sense.

Can see insurers having fun with it though.

Skylinehead

_Kaiser_ wrote: »

Yea but if the idea is to move to a system that identifies the output easier, then sticking on "45" (anywhere from 227-248) doesn't make much sense.

Can see insurers having fun with it though.

The idea is just to change their branding really. Doesn't make sense to use BHP from their point of view, or we could argue why they're not using cubic inches for engine displacement.

I guess it is a little less granular, but I imagine they'll stick to a system where there won't be crossover like that.

Insurers don't care what badge is on the car, they know what power it has.

Watts is an SI unit as far as I know. BHP isn't.

Del2005

BMW did this years ago and no one died, so what harm if VAG do it. The power will still be available from the VIN/VLC so insurance won't be an issue.

colm_mcm

Del2005 wrote: »

BMW did this years ago and no one died, so what harm if VAG do it. The power will still be available from the VIN/VLC so insurance won't be an issue.

What did BMW do?

Stallingrad

colm_mcm wrote: »

What did BMW do?

The model number used to indicate the engine size.
325i was a 2.5 liter engine

Not anymore, now the numbers are all over the place.

colm_mcm

That's not really a system so