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lower case

  • 11-07-2017 12:57am
    #1
    dd972
    Closed Accounts Posts: 2,563 ✭✭✭


    remember a period about roughly the late 90's when lower case seemed to be all the rage on ads and television graphics?, just something i noticed at the time.


Comments

  • #2
    begbysback
    Closed Accounts Posts: 2,910 ✭✭✭begbysback


    Early computers - no capital letters on the keyboards - have a look and see


  • #3
    4068ac1elhodqr
    Closed Accounts Posts: 9,586 ✭✭✭4068ac1elhodqr


    [ understatement ] & [ soft selling ]

    Think it was Mazda who did it best many years ago for their TV ads, putting small words (in big brackets).


  • #4
    [Deleted User]
    Posts: 0 ✭ [Deleted User]


    e e cummings would have loved it...


  • #5
    diomed
    Closed Accounts Posts: 4,744 ✭✭✭diomed


    trying to think of a witty reply i googled lowercase and learned that the small letters were kept in the lower case and the large letters were kept in the upper case.
    every day is a school day.
    https://en.wikipedia.org/wiki/Letter_case#/media/File:Upper_case_and_lower_case_types.jpg


  • #6
    Nabber
    Registered Users, Registered Users 2 Posts: 2,855 ✭✭✭Nabber


    diomed wrote: »
    trying to think of a witty reply i googled lowercase and learned that the small letters were kept in the lower case and the large letters were kept in the upper case.
    every day is a school day.
    https://en.wikipedia.org/wiki/Letter_case#/media/File:Upper_case_and_lower_case_types.jpg

    Trying, I & Every......
    You still have much to learn.


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  • #7
    [Deleted User]
    Posts: 0 ✭ [Deleted User]


    Every band logo used it. blur, oasis, suede etc


  • #8
    biko
    Registered Users, Registered Users 2 Posts: 81,220 ✭✭✭✭biko


    No all caps rage back in those days


    Better times


  • #9
    me_irl
    Closed Accounts Posts: 2,400 ✭✭✭me_irl


    biko wrote: »
    No all caps rage back in those days


    Better times

    Men (and women) ejaculating (!) everywhere.


  • #10
    [Deleted User]
    Posts: 0 ✭ [Deleted User]


    Still is. Look at the ITV and upcoming Sky Sports logos. Looks like they were designed by children.


  • #11
    KungPao
    Registered Users, Registered Users 2 Posts: 4,785 ✭✭✭KungPao


    Most likely came from the 'e' and 'i' malarkey from technology names. E.g. eMachines, iPod. Then everyone jumped on it, like easyJet.


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  • #12
    Cina
    Registered Users, Registered Users 2 Posts: 2,388 ✭✭✭Cina


    I SUPPOSE IT'S BETTER THAN THE OTHER WAY WHICH LOOKS LIKE YOU'RE JUST SHOUTING AT EVERYTHING!


  • #13
    KungPao
    Registered Users, Registered Users 2 Posts: 4,785 ✭✭✭KungPao


    Cina wrote: »
    I SUPPOSE IT'S BETTER THAN THE OTHER WAY WHICH LOOKS LIKE YOU'RE JUST SHOUTING AT EVERYTHING!
    MY HEARING ISN'T TOO GOOD, SO I PREFER WHEN PEOPLE TYPE LIKE THIS.


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