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SNCF rebranding TGV as "InOui"

02-06-2017 3:44pm

#1

MGWR

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Join Date: March 2013

Posts: 533

The Local

The TGV, France's famous high speed train service that was once and still is the envy of Britain, and many other countries for that matter, is changing its name.

The name change will be rolled out from July 2nd 2017, when trains on the new high speed service between Paris and Bordeaux will be the first to be named "inOui". The new-look trains were unveiled in Paris on Monday. ...

The rebranding and upgrading of trains will cost SNCF €2.5 billion between now and 2020. ...

The "In Oui" name aligns the premium high speed train service with the company's low cost equivalent, Ouigo, launched in 2013. It also fits alongside SNCF's coach service "OuiBus" and its hire car service "OuiCar". ...

One of the reasons behind the move is that in 2021, SNCF will lose its monopoly of the TGV line, and so the rail company is seizing the moment to boost its image. ...

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