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Does anyone understand Facebook stats

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  • 09-03-2017 2:01pm
    #1
    Noddy Nangle
    Closed Accounts Posts: 49 ✭


    I share links on my page but on many pages my engagement is higher than my reach ? Anyone know how this could be ?


Comments

  • Options
    #2
    mahamageehad
    Registered Users Posts: 4,673 ✭✭✭mahamageehad


    Noddy Nangle wrote: »
    I share links on my page but on many pages my engagement is higher than my reach ? Anyone know how this could be ?

    Are you sure you're looking at the right figures? I can't imagine a scenario where reach is less than engagement.


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    #3
    Noddy Nangle
    Closed Accounts Posts: 49 ✭Noddy Nangle


    mahamageehad wrote: »
    Are you sure you're looking at the right figures? I can't imagine a scenario where reach is less than engagement.
    See pic. It's a screenshot from Facebook business stats page


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    #4
    Noddy Nangle
    Closed Accounts Posts: 49 ✭Noddy Nangle


    mahamageehad wrote: »
    Are you sure you're looking at the right figures? I can't imagine a scenario where reach is less than engagement.
    .


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    #5
    westernlass
    Registered Users Posts: 598 ✭✭✭westernlass


    People are liking and sharing posts so it counts as double engagement


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    #6
    Noddy Nangle
    Closed Accounts Posts: 49 ✭Noddy Nangle


    westernlass wrote: »
    People are liking and sharing posts so it counts as double engagement

    If I look at engagement under post its saying about 25% but they in no way correlate to those figures in the attached photo. I mean one page has a reach of around 26,000 but engagement is double that. I am not getting that amount of likes under a post. I am just wondering is it people engaging with the link when people share it but I am only guessing. I can't find an answer to it anywhere


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    #7
    mahamageehad
    Registered Users Posts: 4,673 ✭✭✭mahamageehad


    Hmm, ok actually your scenario is one of the few that I could see it happening. Generally your content is only relevant to a very specific, localised audience, but for that audience it's highly engaging. It also could be the case that that snapshot page (which I don't use as I prefer more in-depth analysis) only shows figures for how many people reached your page rather than how many your posts reached. If you want, I can look into it a little further for you, free of charge of course. Shoot me a DM if you're interested, you'd need to give me admin access to one of the pages (the one with the largest discrepancy) for a day or so.


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    #8
    paulsocialr
    Registered Users Posts: 11 ✭paulsocialr


    Facebook stats can be, unreliable, from time to time. Constantly run into this issue myself.

    Are these post's paid or purely organic?


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