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1980s listener surveys

jrmb · 2017-01-20 15:33:45

I'm doing a project on radio in Ireland in the 1980s. I hope nobody minds if I ask for some assistance here. I need to compare the audience research conducted on behalf of RTÉ (JNMR, carried out by MRBI) with the figures collected by the pirates (by Lansdowne Market Research). Both used different methods and I've read that…

20-01-2017 3:33pm

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jrmb

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I'm doing a project on radio in Ireland in the 1980s. I hope nobody minds if I ask for some assistance here.

I need to compare the audience research conducted on behalf of RTÉ (JNMR, carried out by MRBI) with the figures collected by the pirates (by Lansdowne Market Research). Both used different methods and I've read that the Marketing Society actually banned both RTÉ and Nova from presenting their results to advertisers. It's a really interesting period.

The JNMR is easy enough to find but it imagines that the only radio stations in the country before 1988 were RTÉ R1 and R2, which of course isn't the case. I'm having a much harder time finding the studies from Lansdowne.

Does anyone know of a library or other organisation that might have at least one edition?

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