Newspaper Circulation - H1 2016

JTMan

The ABC newspaper circulation numbers for Ireland are out tomorrow, 18 August, for January to June 2016.

They will make very interesting reading.

For comparison purposes, the H1 2015 results were as follows:
Irish Independent: 109,524
Irish Times: 76,194
Irish Sun: 57,702
Irish Daily Star: 57,658
Irish Daily Mail: 49,872
The Herald: 48,133
Irish Daily Mirror: 43,250
Irish Examiner: 33,198
Sunday Independent: 213,549
Sunday World: 178,867
Irish Mail on Sunday: 90,399
Sunday Times: 82,748
Irish Sun on Sunday: 53,047
Sunday Business Post: 32,948
Irish Sunday Mirror: 30,586

JTMan

The H1 2016 numbers are in:

From searching the ABC website:
* Sunday World: 162,938 - Big drop - Tiny bulk sales.
* Evening Echo: 10,976 - Big drop - No bulk sales.
* The Herald: 44,085 - Big drop - 4% bulks.
* Irish Examiner: 30,964 - Big drop - 4% bulks.
* Sunday Business Post: 31,364 - Moderate drop - 4% bulks.
* Irish Times: 72,011 excluding digital - Big drop - Now 15% bulks!
* Irish Independent: 102,537 - Big drop - Now 18% bulks!
* Sunday Independent: 199,210 - Big drop - 7% bulks.

I'm sure ilevel.ie will have proper analysis soon.

IRE60

Fcuk Me! There's blood on the walls in parts - market down around 6% and no sign of any slowdown in decline.

Usual outpourings: http://goo.gl/l6bdvv

L1011

How much longer until the Echo passes the point of viability for a daily?

The SBP made a razor thin profit on 33k but its weekly, and has a very specific audience and very specialised advertising.

IRE60

L1011 wrote: »

How much longer until the Echo passes the point of viability for a daily?

You might be surprised that it could turn a buck or two!
Landmark are (based on latest circulation) possibly netting €2.5m p.a on circulation revenue, local advertising is a sought after property.
If they can get low editorial/production costs and they have a small distribution footprint well you could be washing your face in no time.

IRE60

Always sceptical of media writing on media. The article in the Irish Times is stunning in it's ability to mix data. The Daily Star and both The Mail and Mail on Sunday do a good job selling papers on the Island, South and North as do many of the Irish publications including the Irish Times.


In the article it reports its own figures as 72,011 not 65,520 had the playing pitch being equal.


They include sales of their own title up North and don't include those sales for The Star, Mail and Mail on Sunday because the figures are not to hand?


Slack arsed.



http://www.irishtimes.com/business/media-and-marketing/newspaper-sales-decline-in-first-half-of-2016-1.2760884

JTMan

Always hilarious watching the newspapers report about themselves. Bias is so clear to see. As you said, Laura Slattery conveniently does not compare like with like.

However, far worse is this Indo article. Spin multiplied by spin. Not a mention of the percentage declines. This is not journalism. This is an advert for INM that misleads the reader in its content.

How much longer until the Echo passes the point of viability for a daily?

The Echo previously sold 30k per day, it now sells 11k. Almost a 66% drop. While circulation revenue might be 2.5 million, it is easy to see how fixed costs could exceed that number even with resource sharing with the Irish Examiner.

IRE60

Its jaw dropping stuff "print it and they will believe it".

The Indo go down the market share route as I expected - utter crap in a -6% declining market.

But this is a gift:

"This figure [for the Sunday Indo] (199,210 copies) is more than twice that of its nearest competitor, the Sunday Times (77,455 copies).

Actual nearest competitor is the Sunday World at 162,938. If they are trying to pick a paper not in their stable then the Mail on Sunday at 83,335 is the nearest non IN&M title, not the Sunday Times.

I'm close to these figures and can spot the crap fairly handy. But what about stuff I'm not that familiar with - if publishers can caress figures like this what diet am I being fed on topics I'm not familiar with.

Con Houlihan said “A man who will misuse an apostrophe is capable of anything”


C