why dont kellogs make nestle cereals and vice versa

George Michael

(i was trying to find the answer to this question on the web but couldnt.)

lidl, aldi, dunnes, super value all have their own versions of coco pops, cheerios, cornflakes etc. Why are they allowed to copy the kellogs or nestle version, but kellogs and nestle dont copy each other?

Why dont nestle make cornflakes or coco pops etc?

newacc2015

Why would they? They spend tens of millions developing and marketing their own product lines. People are loyal to brands. It doesnt make sense to spend tens of millions on ads to get little increase in sales. it doesnt make sense to compete on price and destroy their unique product lines by competing on price

It is kinda like asking why doesn't Hershey make a company of Cadburys in the US and Cadburys make a copy of Hersheys in Europe ( I actually think they license to each other now). But they are different companies with different values and product lines. Each sees themselves as unique and not a copy of each other

George Michael

newacc2015 wrote: »

Why would they? They spend tens of millions developing and marketing their own product lines. People are loyal to brands. It doesnt make sense to spend tens of millions on ads to get little increase in sales. it doesnt make sense to compete on price and destroy their unique product lines by competing on price

It is kinda like asking why doesn't Hershey make a company of Cadburys in the US and Cadburys make a copy of Hersheys in Europe ( I actually think they license to each other now). But they are different companies with different values and product lines. Each sees themselves as unique and not a copy of each other

interesting. i was thinking they had some agreement in place, not to copy each other. id say they must be pissed with lidl and others ripping them off. i got the lidl special k version for 1.60 or something and it tasted just as nice as kellogs special k. but much cheaper.

syklops

George Michael wrote: »

interesting. i was thinking they had some agreement in place, not to copy each other. id say they must be pissed with lidl and others ripping them off. i got the lidl special k version for 1.60 or something and it tasted just as nice as kellogs special k. but much cheaper.

Look at the bottom of the box. It probably says "Specially packed for Lidl by Kelloggs".

George Michael

syklops wrote: »

Look at the bottom of the box. It probably says "Specially packed for Lidl by Kelloggs".

i looked and it said nothing. its made by crownfield

ted1

syklops wrote: »

Look at the bottom of the box. It probably says "Specially packed for Lidl by Kelloggs".

No Kellogs ran an ad compaign recently enough that said they don't make cereals for anyone else

whomitconcerns

Nestle do make corn flakes, they sell them in Romania and Poland and other countries I am sure. No one would buy premium corn flakes here unless they said Kellogg's.

They get sold in bags in most of Europe!!!!

Speedwell

What?

Why doesn't Coke make Pepsi, but there are other cola makers? Why doesn't Ford make Toyotas, but there are other car makers? Why don't Man United players have part time jobs moonlighting for Real Madrid, but there are other teams?

I must be missing something.

syklops

ted1 wrote: »

No Kellogs ran an ad compaign recently enough that said they don't make cereals for anyone else

Well an awful lot of manufacturers do make things for Aldi and Lidl and just pack them differently.

newacc2015

George Michael wrote: »

interesting. i was thinking they had some agreement in place, not to copy each other. id say they must be pissed with lidl and others ripping them off. i got the lidl special k version for 1.60 or something and it tasted just as nice as kellogs special k. but much cheaper.

They might have a deal not to compete in each others product lines. Plenty of US companies do it. But I imagine they choose to compete on unique product lines, rather than a race to the bottom on competing with identical cereals

Supermarkets could be a factor too. I serious doubt Tesco would stock an own brand Cornflakes, one made by Nestle and one made by Kelloggs.

ted1

syklops wrote: »

Well an awful lot of manufacturers do make things for Aldi and Lidl and just pack them differently.

But the question was explicitly about Kellogs.

whomitconcerns

these or kellogs??

L1011

George Michael wrote: »

i looked and it said nothing. its made by crownfield

Crownfield don't exist - its a marketing name.

The branded cereal firms would seriously damage their reputation and name by producing generics of other firms products under their name.

jackinthemix94

It's also BS the idea that Kelloggs are making products for Lidl. Lidl is s***e!

duploelabs

L1011 wrote: »

Crownfield don't exist - its a marketing name.

The branded cereal firms would seriously damage their reputation and name by producing generics of other firms products under their name.

Newsflash, 90% of branded food products are produced by third parties who also produce the same produce but for different brands

jackinthemix94

LOL I think that's just what the riff raff that shop at Lidl and Aldi say to feel better about themselves.

Dizzyblonde

Mod note: @ jackinthemix94 - this is a thread about cereals and unless you have something constructive to contribute, please don't post again.

Hollister11

jackinthemix94 wrote: »

LOL I think that's just what the riff raff that shop at Lidl and Aldi say to feel better about themselves.

Seriously ??

Most of the food you can buy in Lidl/Aldi is as good as Dunnes, Supervalu ect.

OK, not everything is as good, but the vast majority of produce is top notch. For a family of 5 our weekly shop is €200 (This includes food for two cats, and a pack of beers everyday). In supermarkets like I mentioned above we would spend the guts of 300/350.

rubadub

Speedwell wrote: »

Why doesn't Coke make Pepsi, but there are other cola makers?

Those are both colas. If the first post was about drinks it would be asking why the makers of pepsi do not make their own version of lilt (made by coca-cola). Lilt is quite a distinct drink.

Judging by shelf space lilt does not sell much, if it did sell more it might be copied.

lucozade do have colas and their own version of lilt now.

Jacobs have copied oreos, and there are probably a few other copies which are not "own brand".

Some try and protect against copies.

In 2003, Mars registered the shape of the Bounty bar as a trademark in the European Union. This was appealed by Ludwig Schokolade, a German confectionery company. In 2009, the European Court of First Instance in Luxembourg upheld the appeal, stating "The allegedly distinctive characteristics, namely the rounded ends of the bar and the three arrows or chevrons on top of it, cannot be sufficiently distinguished from other shapes commonly used for chocolate bars".

This list is from 2011

MrsD007 wrote: »

More and more people are turning to own brands at the moment, here is a list of the companies who make supermarket own brand products.


Tesco Own brands

They say that 100 Irish companies produce some 2,000 own brand Tesco products. 98% of their customers purchase at least one own brand as part of weekly shop. Own brand household cleaning account for 63% of sales in that category.

Who makes Tesco own brand?

Glanbia – Tesco milk; Tesco butter; Tesco fromage frais
Mannings bakery (Dublin) – Tesco apple tarts, crumble, bakewell tart and other cakes
Hilton Foods (Drogheda) – Tesco Finest sausages, chorizo sausages, Tesco Finest Pork and Lamb products.
Brogan’s Bakery (Galway) – Tesco muffins
Country Crest (Lucan); Tesco roosters, kerrs pink, baby potatoes, onions, shallots and more veg.
Gem Pack Foods Ltd – Tesco rice, sugar, currants, sultanas, raisins, almonds, hazelnuts, walnut pieces, sunflower seeds, pumpkin seeds etc,
Catron Bros (Cavan / Dublin) – Tesco chicken ranges
P Mulrine & sons (Donegal) – Tesco juices (ambient and chilled).
Both Irish Pride and Bachelors also make some Tesco label products.

Superquinn

Over 2,000 own brand products are available; 95% of the fresh own label products are Irish, while over 75% of grocery own label products are sourced from Irish suppliers/producers, 100% Irish chicken only used in their ready meals. They say they have seen a 20% increase in sales on own label products in 2010 compared to 2009.

Who makes Superquinn own brand?

Johnston Mooney & O’Brien - Essentials bread
Pat the Baker - Superquinn core bread
Connacht Gold - butter and cream
Bewley’s - own label core tea
Seery’s, Scott’s, Sam’s Cookies, and Fusco’s - all supply cakes for Superquinn Essentials range
Irish Yogurts (Clonakilty, Co Cork)- produce Essentials yogurts
Dublin based Donnellys - supply all fruit and vegetables
Wonderfoods (Dublin) - supply pre-pack salads and prepared vegetables
Country Crest based in Lusk - produce Superquinn own label ready meals using locally grown ingredients
Bombay Pantry based in Dublin - produce ethnic convenience meals under Superquinn own label

Aldi

Over 45% of all grocery sales at Aldi are generated on products bought from Irish suppliers, producers and manufacturers.
Who makes Aldi products?
Bewleys / Robert Roberts – all coffees and teas
Natures Isle – fresh poultry, Irish Angus beef, pork, lamb, all sourced from RoI farms and Bord Bia certified.
Irish Yogurts / Town of Monaghan Co-op / the Different Dairy Company – yogurts
Odlums – flour

Lidl

Lidl say they are “committed to using as many indigenous suppliers as possible in the production of its own brand products.”
Pat the Baker - granary bread and scones
Johnston Mooney & O Brien - hot dog rolls and burger buns
Olhausen – Premium pork sausages
Irish Yogurts (Clonakilty) – Premium yogurts
Town of Monaghan – Irish creamery butter
Liffey Meats (Cavan) – fresh beef
Cooley Distillery – whiskey
Oakpark Foods (Tipperary) – Glensallagh streaky bacon
Donegal Creameries – 1 litre milk carton
Seerys (Carlow)– triple chocolate cake and luxury lemon cake
Glenpatrick – Flavoured water
Begleys (Dublin) – fresh fruit and veg
The Scullery – relish (small supplier, relishes developed with Lidl)

SuperValu

SuperValu have 1,700 own brand products, over 30% of these are Irish.
Who makes SuperValu own brand?
Glenisk – organic yogurts
Follain (Co Cork) – SV Supreme jam, cranberry sauce, apple chutney, wholegrain mustard, relishes.
Kelkin – SV Muesli
Bandon Vale – cheese blocks
Mulrines – SV ketchup
Seerys (Carlow)– tea brack and brownie slices
Silver Pail (Fermoy, Co Cork)– Supreme ice creams
Lakeland Dairies (Cavan) – SuperValu Ice cream 1lt tubs
Riverview Eggs, Cork, Valley View Eggs, Bandon, Co. Cork, Clonarn Clover, Co. Meath and Nest Box Egg Co, Monaghan – SV eggs
Carty meats (Athlone)– SV rasher range
Mallons (Monaghan)– SV sausages
Countrystyle (Co Kilkenny) – SV puddings
Kepak – frozen burgers
Prestige Foods (Kerry) – trifle range
Taravale (Naas)– Salads such as coleslaw etc
Sunshine juice (Carlow)– Supreme freshly squeezed juice
JDS Foods (Cork) – SV spreads / margarine
Cashel – SV speciality cheeses

Centra

Centra have 700 own brand products available and 35% of their own brand products are Irish made. They say they use Irish suppliers for their fresh produce; all meat is 100% Irish; 67% of fruit and veg and 75% of dairy.

Who makes Centra products?
Irish Yogurts (Clonakilty)– Centra luxury yoghurts
McEvoy Family Foods (Co Tipperary) - Chilled Soup Range
Brady Family (Co Kildare) – deli style meats
Dunhill Cuisine (Waterford)– ready made meals i.e. cottage pie / lasagne
Mulrines (Donegal)– Centra juice range
Kerry Freshways – pre-packed sandwiches
North Cork co-op – Centra butter
Blenders (Dublin)- Mayonnaise

Dunnes

Overall over 75% of Dunnes fresh own label is sourced in Ireland; 100% fresh beef, chicken , lamb, pork is Irish; 97% of our bakery lines are Irish made ; 91% of all potatoes are Irish and 100% fresh fish from Irish suppliers / waters.
Olhausen - Dunnes Sausages
Batchelors - baked beans and peas
Mulrines - juice
Blenders - pasta sauces
Tendermeats (dedicated meat plant) - All Dunnes meat is controlled from farm to shelf via this plant
Some of Dunnes fresh own label suppliers
Natural Dairies Ltd.
Riverview Eggs Ltd.
The Nest Box Egg Co.
Annalitten Farm Foods Ltd.
Nevilles Bakery Dublin Ltd.
Johnson Mooney & O'Brien
Pat the Baker
Matt Reilly Cakes Ltd.
Staffords Bakery Ltd.
Brogans Bakery
P McCloskey & Sons Ltd.
Scotts Bakery Ltd.
William Carr & Sons Ltd.
H.J. Nolan (Dublin) Ltd.
Wrights of Howth
Dunns Seafare Ltd.
Oceanpath
Galway Bay Seafoods Ltd.

Another way of checking (for the super-sleuths!)
This only applies to meat and diary products: Irrespective of the brand, the label will have an EU approval number identifying the final processing plant. The Department of Agriculture publishes a list of approved plants for Ireland on its website.
This label identifies only the final stage of processing not the actual origin of the meat or dairy product.
For example, if you’re looking at two cartons of milk or a packet of rashers, one branded, one own brand, look at the origin code on the label (an oval with IE, a number and EC) or on the cap you may find, for instance, the number 1405 on both products. This identifies the production plant as being the same.

List compiled by Tina Leonard of the Pat Kenny Radio Show

radia

rubadub wrote: »

In 2003, Mars registered the shape of the Bounty bar as a trademark in the European Union. This was appealed by Ludwig Schokolade, a German confectionery company. In 2009, the European Court of First Instance in Luxembourg upheld the appeal, stating "The allegedly distinctive characteristics, namely the rounded ends of the bar and the three arrows or chevrons on top of it, cannot be sufficiently distinguished from other shapes commonly used for chocolate bars".

Clearly the members of the Court don't eat much chocolate.
I did embarrassingly well in this quiz: Can you identify these UK chocolate bars without their wrappers?

TPD

Slightly related, are there any home brand shredded wheat?

seagull

I suspect it's because they want to be seen as premier brands, and if they start doing version of the competitor's products, they will be seen as no better than supermarket own brands.

Speedwell

Just because the same company or even the same factory make an "own brand" doesn't mean that the company label product and the "own brand" product are the identical product made to the identical standard.

Interestingly, in America there's a long history of "made for WalMart" in which the company essentially make a knockoff of their own product so WalMart can sell it cheaper, because WalMart is so abusive in their contract demands. I've bought company-brand bed linens in a regular shop and then needed an extra set of pillowcases and bought them at WalMart, and when I held them up together with the pillowcases from the original set, I could see that the fabric, printing, and construction quality were all clearly inferior. Both packages were even labeled as company brand.

duploelabs

Speedwell wrote: »

Just because the same company or even the same factory make an "own brand" doesn't mean that the company label product and the "own brand" product are the identical product made to the identical standard.

Interestingly, in America there's a long history of "made for WalMart" in which the company essentially make a knockoff of their own product so WalMart can sell it cheaper, because WalMart is so abusive in their contract demands. I've bought company-brand bed linens in a regular shop and then needed an extra set of pillowcases and bought them at WalMart, and when I held them up together with the pillowcases from the original set, I could see that the fabric, printing, and construction quality were all clearly inferior. Both packages were even labeled as company brand.

When Bang and Olufsen produced CRT tvs, they used Philips made tubes. Now they did reject about 96% of the tubes sent to them but still

newacc2015

radia wrote: »

Clearly the members of the Court don't eat much chocolate.
I did embarrassingly well in this quiz: Can you identify these UK chocolate bars without their wrappers?

I imagine it is down to the EU hatred of dominative American firms. The EU has a vendetta against large American firms with majority share in Europe eg Intel with chips, Google with their search engine. Any analyst believe the EU has a tendency to be biased in cases in favour of the European firm

Dial Hard

newacc2015 wrote: »

I imagine it is down to the EU hatred of dominative American firms. The EU has a vendetta against large American firms with majority share in Europe eg Intel with chips, Google with their search engine. Any analyst believe the EU has a tendency to be biased in cases in favour of the European firm

Tell that to the people panicking about TTIP.

Mellor

Speedwell wrote: »

What?

Why doesn't Coke make Pepsi, but there are other cola makers?

I must be missing something.

Coke and Pepsi are two directly competive Cole products, it's an exactly what the OP is talking about. You probably picked the worst example possible there.