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Heineken Light

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  • 19-04-2016 2:25pm
    #1
    Registered Users Posts: 2,886 ✭✭✭


    I got a flyer in the door from Supervalu and it showed Heineken light, its in a white can and 4%

    I know Heineken light has been available in the US for ages but its 3.3%

    Just thinking out loud here but might Heineken be losing the licence for coors light ? and needed their this for their portfolio

    Thanks


«1

Comments

  • Moderators, Recreation & Hobbies Moderators Posts: 11,858 Mod ✭✭✭✭BeerNut


    Could be! It's a rather odd situation to have Coors Light BUL for this long.


  • Moderators, Recreation & Hobbies Moderators Posts: 5,789 Mod ✭✭✭✭irish_goat


    Saw it on Facebook the other day. Not sure what to make of it. Suppose it'll be interesting to see if Heineken drop Coors Light.


    mighok.jpg


  • Registered Users Posts: 14,909 ✭✭✭✭loyatemu


    does the "Light" in these various light beers indicate lower calories?


  • Registered Users Posts: 4,381 ✭✭✭oblivious


    loyatemu wrote: »
    does the "Light" in these various light beers indicate lower calories?

    1% lover in ABV than the regular Hino, so probably


  • Registered Users Posts: 32,381 ✭✭✭✭rubadub


    oblivious wrote: »
    1% lover in ABV than the regular Hino, so probably
    In Ireland, and one other obscure country/region, heineken is 4.3%, elsewhere is 5%. So over here it seems odd to have it reduced by just 0.3%. (of course 5% imported stuff can be got in places, but official distributed heineken is 4.3%)

    However heineken is a little higher in sugar than other beers, so could be lower in cals.
    loyatemu wrote: »
    does the "Light" in these various light beers indicate lower calories?
    they are lower due to being lower %, but are also typically lower in calories per unit alcohol. In some of them they add in enzymes to convert some otherwise unfermentable carboydrates into fermentable sugars. I think this can make them taste thin or have some other effect.


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  • Registered Users Posts: 2,886 ✭✭✭kooga


    I see wetherspoons here is now stocking UK Heineken at 5%


  • Registered Users Posts: 14,909 ✭✭✭✭loyatemu


    coors light is 4.3% - I don't think the "light" is in reference to the ABV. Bulmers Light is the same strength as regular Bulmers and their website states:

    Containing fewer calories than Bulmers Original, it is enjoyed by the more calorie conscious drinker while still maintaining the 4.5% alcohol and full taste that you would expect from a Bulmers Cider.

    I really don't see the point, if you're counting calories, drink wine, or vodka with a sugar-free mixer, but I guess it's not aimed at me.


  • Registered Users Posts: 888 ✭✭✭JonnyM


    Any special deals on it or are they same price as regular Heineken?


  • Registered Users Posts: 32,381 ✭✭✭✭rubadub


    loyatemu wrote: »
    I really don't see the point, if you're counting calories, drink wine, or vodka with a sugar-free mixer, but I guess it's not aimed at me.
    they will be around the same calories as a dry wine per unit alcohol, possibly less. Vodka and diet mixers is a very expensive per unit alcohol to drink in pubs.

    And if someone says "its not all about the alcohol" then just drink half pints, if you want to count things as "calories per drink"
    JonnyM wrote: »
    Any special deals on it or are they same price as regular Heineken?
    musgraves have it listed at the same wholesale price as normal

    The photo looks like its €10 for 6 longnecks (€2.87 per pint)

    Looks like a €7 for 4 cans.


  • Registered Users Posts: 2,886 ✭✭✭kooga


    Saw it on draft tonight in cork


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  • Registered Users Posts: 894 ✭✭✭stevexo


    kooga wrote: »
    Saw it on draft tonight in cork

    Where abouts was that? I wanna try it


  • Registered Users Posts: 2,886 ✭✭✭kooga


    stevexo wrote: »
    Where abouts was that? I wanna try it

    Rob Roy


  • Registered Users Posts: 82,504 ✭✭✭✭Atlantic Dawn
    M


    I don't see the point of it, your not even knocking 10% off the alcohol content, how any pub could give it a tap is beyond me. Could they not have dropped the alcohol percentage to around 2.5% to have it as an alternative beer if someone wanted to have a pint and drive? Sooner they bring in the 5% stuff the better.


  • Registered Users Posts: 2,886 ✭✭✭kooga


    I don't see the point of it, your not even knocking 10% off the alcohol content, how any pub could give it a tap is beyond me. Could they not have dropped the alcohol percentage to around 2.5% to have it as an alternative beer if someone wanted to have a pint and drive? Sooner they bring in the 5% stuff the better.

    The 5% is in wetherspoons here


  • Registered Users Posts: 82,504 ✭✭✭✭Atlantic Dawn
    M


    kooga wrote: »
    The 5% is in wetherspoons here

    Cheers, I must sample it :D


  • Registered Users Posts: 29,803 ✭✭✭✭odyssey06


    There was an article in the Business section of today's Sunday Indo that Ireland will be the test \ launch country for Heineken Light.
    http://www.independent.ie/business/irish/heineken-light-set-to-make-its-euro-debut-in-ireland-in-coming-weeks-34652241.html

    "To follow knowledge like a sinking star..." (Tennyson's Ulysses)



  • Registered Users Posts: 32,381 ✭✭✭✭rubadub


    odyssey06 wrote: »
    There was an article in the Business section of today's Sunday Indo that Ireland will be the test \ launch country for Heineken Light.
    http://www.independent.ie/business/irish/heineken-light-set-to-make-its-euro-debut-in-ireland-in-coming-weeks-34652241.html

    launched here but no word of it being a "test". I am not just nit-picking, when I read it I was surprised if it was going to be used as a test country, seeing as how its only 0.3% less here and so the calorie difference is going to be less. So I expect it might take off better in the rest of the EU where its 5%. Some 5% drinkers might switch just to have a lower % session beer.

    As heineken is a little higher in sugar than most mainstream beers I wonder if they are going to use sweeteners, like they did with bulmers light. I can't find any info on the Irish 4% heineken vs Irish 4.3%, sugar levels, ingredients, calories


  • Registered Users Posts: 29,803 ✭✭✭✭odyssey06


    rubadub wrote: »
    launched here but no word of it being a "test". I am not just nit-picking, when I read it I was surprised if it was going to be used as a test country

    Yes, you're probably right, I think I should have said 'pilot' rather than 'test'. Heinken Ireland will be "developing the campaign for the global roll-out" of Heineken Light, rather than its success\failure here determining whether it'll be rolled out further.

    "To follow knowledge like a sinking star..." (Tennyson's Ulysses)



  • Registered Users Posts: 14,909 ✭✭✭✭loyatemu


    as far as I can tell "light" beers are not supposed to be low-alcohol; just low calorie and low flavour. The Irish version of Heineken is fairly bland (sorry Ross); can't think how they're making it any lighter , but then Coors Light tastes of virtually nothing.


  • Registered Users Posts: 2,894 ✭✭✭Van.Bosch


    its low alcohol which is unusual compared to corona light/coors and also low calorie.

    Got a few bottles a few weeks ago and thought it was brutal in terms of flavor and that is from someone who can tolerate coors etc which isn't really flavoursome.


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  • Registered Users Posts: 32,381 ✭✭✭✭rubadub


    loyatemu wrote: »
    as far as I can tell "light" beers are not supposed to be low-alcohol; just low calorie and low flavour.
    It can vary. Bulmer light is trying to retain the same flavour so I expect some beers do too. I remember miller had "miller pilsner" here instead of calling it "miller lite" which would have put off the macho men, just like they came up with pepsi max and 7up zero as names rather than "diet" or similar.

    Pretty sure the lower strength guinness tried to retain the regular flavour

    wiki's take on it
    https://en.wikipedia.org/wiki/Light_beer
    Light beer is a beer which is reduced in alcohol content or in calories, compared to regular beers. Light beers may be chosen by beer drinkers who wish to manage their alcohol consumption or their calorie intake; however, they are sometimes criticised for being less flavourful than full-strength beers, tasting or actually being watered down


  • Registered Users Posts: 3,009 ✭✭✭Blut2


    If you're on a boozing holiday, say 7 nights in a row of drinking 10 pints, switching to 'light' instead of regular beer really does make a big difference in the calorie stakes. Heineken is about 180kcal for a pint, whereas Coors Light is only around 100kcal. Over 10 pints thats 800kcal a night of a difference, or about 3 Mars Bars!

    Its just important to keep an eye on the ABV to make sure you're drinking something thats 'light' because of the calorie count and not the alcohol count.

    I'm curious to try Heineken Light. In other markets light beers have become very common as levels of interest in fitness across the population have increased. But in Ireland all we've had is Coors Light for years.


  • Banned (with Prison Access) Posts: 418 ✭✭Confucius say


    It's a shame you can't buy low alcohol beers in Ireland like you can in the UK and some Euro countries. In England there are lots of 2.6 or 2.8% beers available in cans, same in Spain. It means you can drink them all night without getting too wasted.
    Australia seem to be the kings of mid strength beer. Carlton mids... how I miss thee. There mustn't be a market for it here, apart from myself :)


  • Moderators, Recreation & Hobbies Moderators Posts: 11,858 Mod ✭✭✭✭BeerNut


    There mustn't be a market for it here, apart from myself :)
    Brewers get an extra tax break for beer below 2.8% ABV so, given that there's extra money in it, they must know it's not worthwhile. Diageo seems to be the only brewery reaping the benefit, with mid-strength versions of Guinness and Carlsberg. I wonder are they as popular since the drink-drive limit was cut in 2011.


  • Banned (with Prison Access) Posts: 418 ✭✭Confucius say


    BeerNut wrote: »
    Brewers get an extra tax break for beer below 2.8% ABV so, given that there's extra money in it, they must know it's not worthwhile. Diageo seems to be the only brewery reaping the benefit, with mid-strength versions of Guinness and Carlsberg. I wonder are they as popular since the drink-drive limit was cut in 2011.

    Where is mid strength carlsberg? The mid Guinness is quite good and handy for having a pint of driving. I feel an effect after normal Guinness but not a pint of mid and drive fine after.


  • Moderators, Recreation & Hobbies Moderators Posts: 11,858 Mod ✭✭✭✭BeerNut


    Where is mid strength carlsberg?
    The one time I saw it was at a golf club, so places like that, I guess.


  • Registered Users Posts: 32,381 ✭✭✭✭rubadub


    Blut2 wrote: »
    Heineken is about 180kcal for a pint, whereas Coors Light is only around 100kcal. Over 10 pints thats 800kcal a night of a difference, or about 3 Mars Bars!
    The difference is certainly not that much.

    It can be difficult to find figures. Guinness is relatively low calorie and used to have 170kcal per 500ml printed on its cans. Recipes vary around the world so you cannot trust many online figures.

    I have seen 5% heineken stated as 3% sugar online before, (coke is 10.6% sugar)

    Tesco are good for putting figures on stuff. Their vodka is 207kcal per 100ml at 37.5%. This equates to 4.3% 568ml being 134.8kcal. So there is no way coors light at 4.3% here could be 100kcal per pint.

    There mustn't be a market for it here, apart from myself :)
    I reckon there is no market since they charge around the same price, this is why I never bought a pint of guinness mid strength. I would sooner just get a regular pint and a pint of water for my next drink, rather than buy 2 pints of low strength guinness. (yes I know its not exactly half strength).

    There is a weird macho aversion to buying half pints in this country, while oddly the same worried manly men will buy longnecks instead if they want to "slow down" or "take it handy" -yet they cost around the same as a pint, sometimes more.


  • Moderators, Recreation & Hobbies Moderators Posts: 11,858 Mod ✭✭✭✭BeerNut


    rubadub wrote: »
    I have seen 5% heineken stated as 3% sugar online before,
    :confused: Heineken went all-malt in the mid-1990s.


  • Registered Users Posts: 32,381 ✭✭✭✭rubadub


    BeerNut wrote: »
    :confused: Heineken went all-malt in the mid-1990s.

    I mean the nutritional info would say "carbohydrate (of which sugars) 3.0g per 100ml"

    It was not an ingredients list.

    I won't get into weight differences due to alcohol!

    This would be malt and not "table sugar".


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  • Registered Users, Subscribers Posts: 47,304 ✭✭✭✭Zaph


    Blut2 wrote: »
    If you're on a boozing holiday, say 7 nights in a row of drinking 10 pints, switching to 'light' instead of regular beer really does make a big difference in the calorie stakes. Heineken is about 180kcal for a pint, whereas Coors Light is only around 100kcal. Over 10 pints thats 800kcal a night of a difference, or about 3 Mars Bars!

    Its just important to keep an eye on the ABV to make sure you're drinking something thats 'light' because of the calorie count and not the alcohol count.

    If you're on the sort of holiday where you're drinking 10 pints a night for a week I sincerely doubt that you're going to be the sort of person who cares how many calories are in each pint.


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