RE: old Burger King, Dublin airport..

wilko1984uk

It may just be another urban legend, but i was talking to a bloke i met in a pub and he told me something about the old branch of Burger King that used to be just inside what is now Terminal One at Dublin airport. He claimed to have worked there in the 1990s and said that as well as being the ONLY fast food restaurant in the airport at that time, they had made a deal with Aer Rianta and actually pumped the smell of their food through the airport's air conditioning to make people want Burger King food. There was a lot of subliminal ploys used by unscrupulous shops back in the 80s and 90s(eg Tesco playing music with random products spoken, over the tannoy) and so it doesn't suprize me if it IS true. I just wondered whether anyone else had ever herard it, knew anymore about it and wether or not anyone could prove or disprove it?

saintsaltynuts

That's a whopper if I ever heard one.

pepe the prawn

That's the "king" of urban legends i'd say...

i'd take it with a grain of salt...

Old staff members might meet up for a "ketchup" sometime and could be asked if it's true...


:pac:


*gets coat, walks out the door...*

billy few mates

Clearly a disgruntled former employee with a chip on his shoulder...

billy few mates

My local ASDA when I lived in the UK had the bakery right at the back of the massive store yet as soon as you walked through the front door you could smell it and it made you want to go straight down and pick up a fresh loaf. They were also rumoured to duct the fresh bakery smell to the front door for this very reason....

Victor

Subway do or at least used to do this, as did the Lush soap shop in Grafton Street.

gozunda

Victor wrote: »

Subway do or at least used to do this, as did the Lush soap shop in Grafton Street.

The stench of lush products make me want to reach tbh. I don't know how can stuff which smells so artifically strong be attractive?

discus

This is done all over the world. It's a well developed industry too, not just limited to fast food. It's called ambient scenting. Hotels will pump in different scents into rooms, casinos use it to drown out the unwanted scents of hedonism and I've read about places like M&S who engineer situations where the scent of the bakery diffuses throughout their stores.

jimbis

I'm pretty sure my local Chinese does this.... But only on the days I'm broke and can't afford take away :pac:

tina1040

I saw on a tv programme that expensive handbag shops have a special scent pumped to smell luxurious.

aphex™

In an apartment building I lived in once some Chinese people started a delivery business from their kitchen and did this too.

simdan

discus wrote:

This is done all over the world. It's a well developed industry too, not just limited to fast food. It's called ambient scenting. Hotels will pump in different scents into rooms, casinos use it to drown out the unwanted scents of hedonism and I've read about places like M&S who engineer situations where the scent of the bakery diffuses throughout their stores.

Yes, similar to when you enter a Tesco. Bread..

Terminal one always puts me in the mood for a BK before most flights

Sorry to disappoint the conspiracy theorists.
It didn't happen.
I worked there in the 90's, they didn't need to artificially pump the smell around the airport, it was the only fast food outlet landside.
And the bar was right next door!

I hope I know that ex employee! Wasn't called Ciaran by any chance?!

Danbo!

As others have said this is done worldwide and retail psychology is big business. The most obvious one is most supermarkets you walk into will have fresh food or a bakery at the entrance so it gives a cue that all the food is fresh, and also makes you a little hungrier.

So you came in for the essentials, bread and milk, but where's the milk? Generally the far opposite corner of the supermarket, making you walk by more products and the impulse-buy specials at the end of most aisles.

Not very A&A, but interesting none the less

Ruu

Dealz do this as well, I have heard the scent is called 'Desperation'.