ABC's - September 2015

JTMan

ABC circulation stats for September 2015 have been released.

Analysis of the UK newspaper circulation numbers in Ireland, via iLevel.ie is here.
Analysis of the UK newspaper circulation numbers in on Media Guardian here and Press Gazette here.

• UK newspaper in Ireland circulation down 45k YoY or 9% YoY.
• Red tops hit the worst. From Press Gazette: "Every red-top lost sales at a rate of 10 per cent or more year on year in September with Trinity Mirror's Sunday People falling fastest (down 17 per cent year on year to just over 300,000 copies a week)".
• Daily Star trying to address the decline with a 50% cut in the cover price. UK only price cut?
• Rory in the Guardian: "A newspaper analyst friend emailed me recently to say he was anticipating a circulation “cliff fall” within the coming six months."
• Sunday Times circulation in Ireland now down to 80k.
• Daily Mirror circulation in Ireland now down to 40k. Irish Daily Star down to 55k. One would wonder how much longer they will justify an Irish edition.

The blood bath continues with tabloids leading the charge downwards.

@iLevel.ie - Some of your YoY % numbers are incorrect. For example, the Sun and the tabloids.

IRE60

Thanks JT - a copy and paste malfunction! All corrected now.

C