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What will I call my coffee brand?

  • 18-08-2015 11:58pm
    #1
    Registered Users, Registered Users 2 Posts: 3,050 ✭✭✭


    I've decided in the last 10 minutes I'm going to become a coffee roaster and beat Nespresso at their own game. What will I call my coffee brand?


Comments

  • Registered Users, Registered Users 2 Posts: 22,429 ✭✭✭✭endacl


    Token


  • Posts: 0 [Deleted User]


    Mespresso.


  • Registered Users, Registered Users 2 Posts: 234 ✭✭patsypantaloni


    Mespresso.

    Mehspresso, surely?!


  • Closed Accounts Posts: 270 ✭✭Dr. Zaius Dr. Zaius!


    Cáfí....Irish twist on it


  • Registered Users, Registered Users 2 Posts: 20,618 ✭✭✭✭kneemos


    I like you decisiveness.


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  • Registered Users, Registered Users 2 Posts: 3,723 ✭✭✭MightyMandarin


    "Tay for posh c*nts" has a nice ring to it.


  • Registered Users, Registered Users 2 Posts: 20,618 ✭✭✭✭kneemos


    CILLET BANG!!

    Sell like hot buns.


  • Closed Accounts Posts: 7,473 ✭✭✭Wacker The Attacker


    Donkey Scutter in a cup


  • Registered Users, Registered Users 2 Posts: 3,050 ✭✭✭token101


    I like the Irish twist and grants are appealing. What about the Crú Bean? I could go hip and gangsta and call it the Krew Bean, get 50 Cent in on the act? He needs the money. 'Yo mofos wake yourself with some Krew Bean y'all'.


  • Moderators, Business & Finance Moderators, Science, Health & Environment Moderators, Society & Culture Moderators Posts: 51,690 Mod ✭✭✭✭Stheno


    token101 wrote: »
    I've decided in the last 10 minutes I'm going to become a coffee roaster and beat Nespresso at their own game. What will I call my coffee brand?

    Will you be compliant with laws for you to produce the magic milk capsules that turn my tassimo machine into a machine that makes me pretend Costa latte?

    On a serious note, I reckon there's a masssive gap in that market.

    I've a Tassimo, and it makes a china cup sized latte, when working at home I get through about six of them.

    I'd easily pay a 50% premium for 12 - 16 oz lattes compared to their six ounce offerings, and you'd make a substantial margin



    Call it "Big it up your favourite coffee at home"

    Or just "big it up" and have a tagline comparing it to a venti at starbucks or a massimo at costa

    Actually better yet, "Grande!"

    Jaypers, might I have a future in marketing?


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  • Registered Users, Registered Users 2 Posts: 3,050 ✭✭✭token101


    Donkey Scutter in a cup

    Can't see Waitrose liking that one...


  • Moderators, Business & Finance Moderators, Science, Health & Environment Moderators, Society & Culture Moderators Posts: 51,690 Mod ✭✭✭✭Stheno


    token101 wrote: »
    Can't see Waitrose liking that one...

    I can see them loving "Grande" and giving it premium mid level shelf positioning?


  • Closed Accounts Posts: 2,828 ✭✭✭5rtytry56


    "Moken"

    concatination of "Mocha + Token"

    For ice coffee version:

    "Froken"

    Concatination of frozen and token.


  • Registered Users, Registered Users 2 Posts: 3,050 ✭✭✭token101


    Stheno wrote: »
    I can see them loving "Grande" and giving it premium mid level shelf positioning?

    We're top or nothing


  • Registered Users, Registered Users 2 Posts: 10,117 ✭✭✭✭Junkyard Tom


    'Daily Grind'


  • Moderators, Entertainment Moderators, Politics Moderators Posts: 14,556 Mod ✭✭✭✭johnnyskeleton


    "Bowel Rincer".

    Lets be honest, thats why we really drink the stuff


  • Moderators, Business & Finance Moderators, Science, Health & Environment Moderators, Society & Culture Moderators Posts: 51,690 Mod ✭✭✭✭Stheno


    token101 wrote: »
    We're top or nothing

    Exactly it's the snob factor to an extent

    But it's snob factor with an instant tie in to bigger coffees, which at present are not available in the likes of tassimo machines, just check the coffee forum for threads about "large coffees"

    Now here, I've just realised I'm imparting valuable market research here.

    Is there anything in this for me?


  • Registered Users, Registered Users 2 Posts: 2,608 ✭✭✭irish_stevo815


    "One half of the morning beverage and cigarette duo"....... I could see it catching on quick


  • Moderators, Business & Finance Moderators, Science, Health & Environment Moderators, Society & Culture Moderators Posts: 51,690 Mod ✭✭✭✭Stheno


    "One half of the morning beverage and cigarette duo"....... I could see it catching on quick

    No way. I'm a smoker, and it's a complete non runner. As a smoker I'm trying to quit, associate your brand with me smoking and I'll dump you as soon as I get that vaping kit.

    I want that takeaway cup that marks me out as the non Insomnia/Costa/Starbucks drinker


  • Registered Users, Registered Users 2 Posts: 21,533 ✭✭✭✭martyos121


    Grey packaging, grey advertisements, grey coffee granules..

    Depresso.


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  • Closed Accounts Posts: 2,379 ✭✭✭donegaLroad


    who is your target market op?


  • Closed Accounts Posts: 2,828 ✭✭✭5rtytry56


    "Poken" coffee

    -Keep you awake all the way through that 48 hour Poker game.

    You need to sign up an actor too like David Niven who featured in a coffee advert when I was small.
    Only he'd be like Father Jack from Father Ted.


  • Closed Accounts Posts: 6,219 ✭✭✭pablo128


    Koffee.

    Or Coughy?:pac:


  • Registered Users, Registered Users 2 Posts: 14,136 ✭✭✭✭Rayne Wooney


    who is your target market op?


    Coffee drinkers


  • Registered Users, Registered Users 2 Posts: 8,449 ✭✭✭Call Me Jimmy


    Cafe Ole

    then shtick Jackies Army on for a bit of emotionally manipulative marketing (is there any other kind whewhe), people will associate your coffee with the wonderful feelings they or their parents had during that memorable time and say to themselves 'I want to drink that'

    Cha- ching


    references:



  • Closed Accounts Posts: 12,452 ✭✭✭✭The_Valeyard


    Coca Cocaine Coffee.


  • Posts: 0 [Deleted User]


    My boyfriend wants to make his own black pudding. He's going to call it Mac's Black. (His surname is Mac Somthing). I am now apparently supposed to call him Mac in the bedroom.

    Good luck!


  • Registered Users, Registered Users 2 Posts: 4,213 ✭✭✭PrettyBoy


    My boyfriend wants to make his own black pudding. He's going to call it Mac's Black. (His surname is Mac Somthing).

    If you're going to keep seeing each other you should really learn his surname.


  • Registered Users, Registered Users 2 Posts: 24,545 ✭✭✭✭Cookie_Monster


    'Daily Grind'

    taken by Coca Cola iirc


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  • Posts: 0 [Deleted User]


    PrettyBoy wrote: »
    If you're going to keep seeing each other you should really learn his surname.

    Ok, I didn't actually laugh out loud, but still funniest thing I've seen on the interwebs tonight. Tuesdays are a slow night.

    ETA: Can you imagine if we got hitched... your name is what? Mac... I dunno? Mac Idanno.


  • Closed Accounts Posts: 9,622 ✭✭✭Ruu


    Cowdung Coffee.


  • Closed Accounts Posts: 18,966 ✭✭✭✭syklops


    Cáfí....Irish twist on it

    Cáfí Anon: The International twist.




    Too subtle for many I suppose.


  • Registered Users, Registered Users 2 Posts: 4,977 ✭✭✭PandaPoo


    Flick the bean.


  • Registered Users, Registered Users 2 Posts: 564 ✭✭✭ChunkyLover54


    My boyfriend wants to make his own black pudding. He's going to call it Mac's Black. (His surname is Mac Somthing). I am now apparently supposed to call him Mac in the bedroom.

    Good luck!

    Why does he want to be called 'Mac in the bedroom'? That's random.


  • Registered Users, Registered Users 2 Posts: 21,647 ✭✭✭✭PARlance


    token101 wrote: »
    I've decided in the last 10 minutes I'm going to become a coffee roaster and beat Nespresso at their own game. What will I call my coffee brand?

    O'presso
    A play on an Irish surname and our oppressed heritage.
    Marketing campaign to begin Easter 2016 to mark the century of The Rising.

    Here, while I'm at it I'll give you a tag line.
    "O'presso, the ground down coffee"


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  • Closed Accounts Posts: 18,966 ✭✭✭✭syklops


    Depression in Ireland is on the rise. How about Anti-D'epresso?


  • Closed Accounts Posts: 604 ✭✭✭Vandango


    Mehspresso, surely?!


    No, he said mespresso and don't call him Shirley.


  • Moderators, Arts Moderators Posts: 35,788 Mod ✭✭✭✭pickarooney


    Develop a blend with a delayed caffeine kick so it starts working when you do. Call it
    Perk U Later


  • Registered Users, Registered Users 2 Posts: 5,022 ✭✭✭jamesbere


    Call it cum.


    "i've been dying all day for a shot of cum"

    "give me a cum hit my good sir"

    "can I have milk with my cum"


    I think you can see where I'm going with this


  • Registered Users, Registered Users 2 Posts: 16,760 ✭✭✭✭osarusan


    Cheeky coffee - get this guy involved for your ad campaign. It's a certain winner.


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