Ed Sheeran is just so nice...

Sick of this stuff all over social media.

Not a fan of singer songwriters with acoustic guitars, and don't listen to music radio. So have managed to get to this point in my life and don't know one song of his. Presume it's the usual harmless bland stuff the genre spews out all the time.

But what does interest me is the way in which he manipulates social media, and in how those who use social media are manipulated. He has managed to package this nice guy image, to the extent that even when he is patently flogging his albums by appearing on the Late Late Toy Show (that's Ireland's most popular tv show for anyone else out there who wants to sell tickets to a gig in Croke Park), people want to believe he is doing it because he is nice. They lap up every "Ed Sheeran is nice and did this nice thing" story on sites like Joe.ie.

So what is it? Is it naivety? Is geek culture in? Is it a reaction to the generation that liked their music stars to ride motorbikes down hotel corridors? Is there some innate desire in us to see good guys do well and a need to believe that someone is a good person? Just why do people lap this up without question?

Wompa1

Conor74 wrote: »

Sick of this stuff all over social media.

Not a fan of singer songwriters with acoustic guitars, and don't listen to music radio. So have managed to get to this point in my life and don't know one song of his. Presume it's the usual harmless bland stuff the genre spews out all the time.

But what does interest me is the way in which he manipulates social media, and in how those who use social media are manipulated. He has managed to package this nice guy image, to the extent that even when he is patently flogging his albums by appearing on the Late Late Toy Show (that's Ireland's most popular tv show for anyone else out there who wants to sell tickets to a gig in Croke Park), people want to believe he is doing it because he is nice. They lap up every "Ed Sheeran is nice and did this nice thing" story on sites like Joe.ie.

So what is it? Is it naivety? Is geek culture in? Is it a reaction to the generation that liked their music stars to ride motorbikes down hotel corridors? Is there some innate desire in us to see good guys do well and a need to believe that someone is a good person? Just why do people lap this up without question?

Maybe...just maybe...he is a nice guy.

You don't have to be nice to get publicity. In fact, it's easier being a colossal @ss to get publicity...

efb

Life's to short, life's shít, people let themselves believe in a bit of feel good behaviour - where the nice guy wins

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Thanks.

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