Marmite have an app ,is it pointless ??/

jimmynokia

Marmite now have an app on iOS i kid you not.
http://techbuzzireland.com/2015/06/24/they-say-there-is-an-app-for-everything-now-there-is-a-marmite-app-apps-tech/

The Corinthian

Is it pointless? Depends.

Seemingly pointless apps associated with existing brands are nothing new. People will download them for curiosity value, long enough to open them once, realize they don't do anything and then delete them again. Some might actually get used if they actually offer something - there was a Guinness app, during the last six nations tournament, that allowed one to claim free pints in participating pubs, which proved successful.

And maybe if all it does is get people writing blogs and articles on what an oddity it is or posting on bulletin boards asking whether they're pointless, then perhaps they're not so pointless - after all, they've added to brand recognition which is ultimately what they were created for in the first place.

jimmynokia

The Corinthian wrote: »

Is it pointless? Depends.

Seemingly pointless apps associated with existing brands are nothing new. People will download them for curiosity value, long enough to open them once, realize they don't do anything and then delete them again. Some might actually get used if they actually offer something - there was a Guinness app, during the last six nations tournament, that allowed one to claim free pints in participating pubs, which proved successful.

And maybe if all it does is get people writing blogs and articles on what an oddity it is or posting on bulletin boards asking whether they're pointless, then perhaps they're not so pointless - after all, they've added to brand recognition which is ultimately what they were created for in the first place.

Will be like the product itself, a love/ hate thing. Be interesting though to see what folk think.