Footfall counters

day walker101 · 2015-06-17 15:30:46

Hi all, I am in the process of investigating footfall counters for our store. We are a small to medium sized store and wish to install one to measure the effects of marketing campaigns and an increase in customers due to these campaigns. We have no experience with counters so would love some suggestions on best solutions/…

17-06-2015 03:30PM

#1
day walker101

Closed Accounts Posts: 45 ✭

Join Date: June 2015

Posts: 43
Hi all,

I am in the process of investigating footfall counters for our store.
We are a small to medium sized store and wish to install one to measure the effects of marketing campaigns and an increase in customers due to these campaigns.
We have no experience with counters so would love some suggestions on best solutions/ models or companies to go with and those to avoid. We are a stand alone store.

Tagged:

shopping

store

footfall

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Comments

#2 17-06-2015 05:20PM

ironclaw

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Join Date: October 2006

Posts: 7606

In my experience, and I don't know what sector you are in, we found promotions had little effect on footfall but it did increase the likelihood of someone buying something in store. As such our metric was sales. Doesn't really matter all that much how many more people are in the store if they are not buying.

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