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Are online shows like House Of Cards etc at a distinct disadvantage?

  • 22-03-2015 7:49pm
    #1
    Banned (with Prison Access) Posts: 5,368 ✭✭✭


    Its a big one I think.

    No ratings!



    It is what network and cable shows live and die by. So, apart from critical feedback, how will HOC, Orange Is The New Black etc ever know when it is time to bow out?

    If I was Netflix and pouring tens of millions (apparently 100 million into HOC) into these shows Id want a better yardstick than the internet saying "that wasnt bad, but last season was better"


Comments

  • Closed Accounts Posts: 22,559 ✭✭✭✭AnonoBoy


    What makes you think they don't keep track of how many people stream episodes of their shows?

    Of course they do.


  • Registered Users, Registered Users 2 Posts: 723 ✭✭✭jrmb


    Surely online services have much more sophisticated ratings than broadcasts


  • Registered Users, Registered Users 2 Posts: 1,026 ✭✭✭B0X


    You realise it's much much easier to get accurate ratings when you're distributing the show yourself over the internet?


  • Registered Users, Registered Users 2 Posts: 10,383 ✭✭✭✭Birneybau


    /thread

    See also Spotify. The charts now count streaming.


  • Moderators, Entertainment Moderators Posts: 18,002 Mod ✭✭✭✭ixoy


    B0X wrote: »
    You realise it's much much easier to get accurate ratings when you're distributing the show yourself over the internet?
    Yes and they'd potentially even have a good idea on the demographics, or at knowing where their audience are. Netflix would probably have more accurate ratings than any mainstream network.

    So rather than being a big disadvantage it's a big advantage.


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  • Registered Users, Registered Users 2 Posts: 18,503 ✭✭✭✭Also Starring LeVar Burton


    Netflix definitely tracks ratings, they just don't release them.

    So easy to track these things online and get the accurate information they need, especially when people have accounts with all their info - couldn't get any easier...


  • Registered Users, Registered Users 2 Posts: 1,584 ✭✭✭Frank O. Pinion


    IvaBigWun wrote: »
    It is what network and cable shows live and die by.
    Someone's putting way too much faith in the outdated Nielsen ratings.


  • Closed Accounts Posts: 22,559 ✭✭✭✭AnonoBoy


    Someone's putting way too much faith in the outdated Nielsen ratings.

    And how do they even find that many families called Nielsen in Ireland?

    They can't be representative here.


  • Registered Users, Registered Users 2 Posts: 11,569 ✭✭✭✭ProudDUB


    AnonoBoy wrote: »
    And how do they even find that many families called Nielsen in Ireland?

    Nielsen is the name of the US company that conducts research on what telly programs US viewers watch. It's got nothing to do with families called Nielsen.


  • Registered Users, Registered Users 2 Posts: 10,383 ✭✭✭✭Birneybau


    ProudDUB wrote: »
    Nielsen is the name of the US company that conducts research on what telly programs US viewers watch. It's got nothing to do with families called Nielsen.

    Whoosh


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  • Closed Accounts Posts: 6,934 ✭✭✭MarkAnthony


    Bring back Star Trek (Nielsen related joke).

    I think Netflix have a rough idea how popular HOC is to be fair. Thank feck they're not tied to traditional broadcast ratings or we'd have another talent show format, some skank getting her tits out and some Z list 'celebrities' being voted off an island. Oh and 3rd rate cop show.


  • Registered Users, Registered Users 2 Posts: 4,102 ✭✭✭afatbollix


    Most people link their facebook to netflixs

    Thats Age, Sex, Work and relationship status all given to netflix on what you watch and when you watch it.

    The amount of data they are pulling in would be a broadcasters wet dream.


  • Registered Users, Registered Users 2 Posts: 8,366 ✭✭✭batistuta9


    afatbollix wrote: »
    Most people link their facebook to netflixs

    Thats Age, Sex, Work and relationship status all given to netflix on what you watch and when you watch it.

    The amount of data they are pulling in would be a broadcasters wet dream.

    yeah & everything else.
    what you are watching on & with - device, OS
    where you are watching - network location or GPS
    how you are watching - 1 ep, >=2, >2
    what you watch next, do you watch more than one series at a time
    what shows work at different times of the year/in which region
    etc.

    then they'll do what everyone else does & check the popularity on the torrent sites :pac:

    i read an interview with one of their execs' or something & he was saying that they can allow for shows to become cult as it doesn't matter what you're paying the monthly fee for, HOC or whatever it doesn't matter, whereas on TV the show would just get cut.


  • Registered Users, Registered Users 2 Posts: 6,133 ✭✭✭FloatingVoter


    ^ they monitor pirate trackers to find out if a show will have good word of mouth - a potential word of mouth hit worth long term investment. A show like The Americans is treated like a pariah by the channels this side of the pond. Kudos to RTE for picking it up and shame on ITV for dropping season 3. But monitoring of download stats probably tells FX they have a future DVD diamond on their hands.
    Go back in time 30 years - both Only Fools And Horses and Cheers would have been cancelled based on their season 1 ratings. People had more confidence in their product back then (and re-runs during writers strikes saved both).


  • Registered Users, Registered Users 2 Posts: 1,584 ✭✭✭Frank O. Pinion


    ProudDUB wrote: »
    Nielsen is the name of the US company that conducts research on what telly programs US viewers watch. It's got nothing to do with families called Nielsen.
    Actually, they do in fact only use families that have Nielsen as their surname. Check it out. Everyone knows that.


  • Moderators, Technology & Internet Moderators Posts: 12,066 Mod ✭✭✭✭icdg


    If there is any major disadvantage, it is that they miss out on "flicking", the phenomenon of people flicking between channels, finding a show, deciding they like it and getting hooked.

    With online only shows you have to seek them out and watch them. It is a "pull" environment instead of "push". There are less casual viewers of online shows and more committed fans. That has its own advantages of course from a viewer point of view.

    They also lose the "water-cooler" effect - no chatting around working saying "Did you see House of Cards last night" because everyone watches at their own pace. Some people will binge in one go, some people will watch over a week or a month or longer. I'm still not finished House of Cards season 1 despite having started in September because I have so much else to do, I just don't have time to sit down and watch hours of it. But I do plan on going back and finishing it (the fact that that its the one show I know won't be pulled from Netflix anytime soon doesn't help, because it means I'll prioritise other things that have expiry dates, and live sports takes priority over everything else!).


  • Banned (with Prison Access) Posts: 5,368 ✭✭✭IvaBigWun


    B0X wrote: »
    You realise it's much much easier to get accurate ratings when you're distributing the show yourself over the internet?
    Netflix definitely tracks ratings, they just don't release them.

    So easy to track these things online and get the accurate information they need, especially when people have accounts with all their info - couldn't get any easier...
    afatbollix wrote: »
    Most people link their facebook to netflixs

    Thats Age, Sex, Work and relationship status all given to netflix on what you watch and when you watch it.

    The amount of data they are pulling in would be a broadcasters wet dream.



    tZOS8.gif


  • Banned (with Prison Access) Posts: 3,188 ✭✭✭DoYouEvenLift


    Streaming services could probably get enough data on their users to know specific demographics that view specific shows and with that they can do even better targeted product placement etc. They have far more detailed analysis of their viewers than any traditional OTA network. Not sure how people don't realise this, very naieve to be honest.


    HBO will have the best of both worlds with the launch of their new standalone streaming service.


    They obviously know what people are using to watch their shows too which could also help with product placements and endorsement. E.g. say 1m people watched HOC on Xboxs, which is a Microsoft product, and 200k people watched on a Sony smart TV, they could use this to decide to put more effort towards working with Microsoft to appease the bigger demographic of viewers. TV networks could never do this with such precision, but then again streaming services depend on this more since they rely on endorsement over advertisements.


    afatbollix wrote: »
    Most people link their facebook to netflixs

    Thats Age, Sex, Work and relationship status all given to netflix on what you watch and when you watch it.

    The amount of data they are pulling in would be a broadcasters wet dream.


    I'm just wondering if they use relationship status changes to give suggestions lol.

    "Mary just changed her status to single, that means she's probably going through a bad breakup. Quick! Give her all the suggestions for sad, soppy love stories we have so she can binge them over a tub of ice cream!"


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