Is this advert sexist?

dashcamdanny

I was looking at some of the stuff and thinking, oh.. that would be handy, then my inner voice started shouting.

It for woman and its all pink!! I am a man!!

Get a grip man. look at the tools..

http://www.lidl.ie/en/Offers.htm?id=425

The Backwards Man

Pink wouldn't bother me.
That waffle yoke is the most wilelooking colour I've ever seen though

No wonder the pink Snack is being discontinued.

Ruu

Those silicone baking things are rubbish.

kneemos

Their Pans are crap as well.

AnonoBoy

What's wrong with being sexy?

Timmyctc

Im turned on OP

EDIT: THought you asked was this advert sexy. Nvm

dashcamdanny

Nothing like a picture of a good woman doing her duty in the kitchen to turn ye on.

Generic Dreadhead

Is the colour pink sexist? I though use metro sexual took that colour back from the women in the great battle of 2011

Cormac...

Cormac... wrote: »

Is the colour pink sexist? I though use metro sexual took that colour back from the women in the great battle of 2011

That was salmon.

Karl Stein

It makes sense to target women because women do the bulk of spending on consumer goods.

Timmyctc

Karl Stein wrote: »

It makes sense to target women because women do the bulk of spending on consumer goods.

Dont say that...
The 'sexism' rabbble brigade will be out for ye.

CosmicSmash

The Backwards Man wrote: »

Pink wouldn't bother me.
That waffle yoke is the most wilelooking colour I've ever seen though

I'd rather a pink waffle than a blue waffle each and every time

That model seems to be a bit of both

Karl Stein

Timmyctc wrote: »

Dont say that...
The 'sexism' rabbble brigade will be out for ye.

It's well known fact so it could hardly be misconstrued as sexism.

pollyannawins

the demographics do not lie: woman are the most prolific buyers of kitchen ware and state in interviews that they like pink. so no not sexist unless woman who buy kitchenware and ware pink are sexist.

end of tread

Pumpkinseeds

I think the latest Land Rover is sexist. It's all compact and girly and seems designed to appeal to women drivers. Hell, Land Rovers are the quintessential Urban Tanks, if I could afford to buy one I'd expect it to be a proper Land Rover. It's patronising to infer that us ladies can't handle large beasts.:D

kneemos

Pumpkinseeds wrote: »

I think the latest Land Rover is sexist. It's all compact and girly and seems designed to appeal to women drivers. Hell, Land Rovers are the quintessential Urban Tanks, if I could afford to buy one I'd expect it to be a proper Land Rover. It's patronising to infer that us ladies can't handle large beasts.:D

The Vogue model I think it is.Lovely car.
You can still buy the bigger one though.

eviltwin

Don't think its sexist, not all the items are in pink. I can see blue and yellow as well.

I think its more to do with the trend for retro looking kitchen things that are more about looking pretty than having any kind of functionality.

Sir Osis of Liver.

That stainless steel rolling pin is like one of those implements they whip out in European porn.

Cuban Pete

Karl Stein wrote: »

It makes sense to target women because women do the bulk of spending on consumer goods.

Well that's the thing: are women buying because they just want to or is it social conditioning that tells them the woman does the cooking, cleaning, etc. so they fall into that role?

catallus

Karl Stein wrote: »

It's well known fact so it could hardly be misconstrued as sexism.

Link?

biko

All three people in that Kitchen advert are women, pretty sexist alright.

coffee_cake

dashcamdanny wrote: »

It for woman and its all pink!!

except for the green and yellow and purple and black and brown yea?

Micky Dolenz

Write an angry email to someone.

bjork

Also comes in yellow and white?
You're being sexist OP determining pink=girl
before the 1900 pink was for boys and blue for girls.

Timmyctc

Karl Stein wrote: »

It's well known fact so it could hardly be misconstrued as sexism.

Its a well known fact that mens tennis is objectively better than womens but I've still been called a sexist for expressing such a view.

dashcamdanny

bluewolf wrote: »

except for the green and yellow and purple and black and brown yea?

But why is it only woman in the pictures. With lovely aprons on.

DeadHand

Timmyctc wrote: »

Its a well known fact that mens tennis is objectively better than womens but I've still been called a sexist for expressing such a view.

Also, the fact that in professional tennis women get paid the same amount of prize money for three sets as men get for five (a longer match, a more physically demanding one against a comprehensively superior opponent) is inherently sexist.

But, since it's sexism against men, you're not going to hear about it often.

DeadHand

Cuban Pete wrote: »

Well that's the thing: are women buying because they just want to or is it social conditioning that tells them the woman does the cooking, cleaning, etc. so they fall into that role?

Advertising follows social trends, it does not create or promote them. Advertising is generally apolitical and has no agenda beyond hawking a product.

Exactly zero females are going to drop out of studying for their degree in medicine and become a housewife when confronted by the sight of a pink mixing bowl on the Lidl website.

The_Valeyard

I'm still annoyed over that female only car insurance ad. Rabble rabble rabble.

Tombi!

dashcamdanny wrote: »

Nothing like a picture of a good woman doing her duty in the kitchen to turn ye on.

mod: stop with this stuff.